Since 2011, Snapchat, an app that allows users to take ‘self-destructing’ pictures, has taken social media by storm.

The innovative app has a rumored 100 million active monthly users making it competitive with Facebook, Twitter and Instagram.  

PR teams behind events like the Superbowl and the Oscars, as well as various brands and news outlets have developed strategies and campaigns to appeal to Millennials - those that use Snapchat religiously.

In addition to promoting events, Snapchat has included a “Discovery” page featuring news, trending topics and entertainment features.  

Snapchat presents a huge opportunity for garden brands, as Millennials become a target consumer.

Continue reading to learn how garden brands can utilize Snapchat to reach a new target audience.

Last year, more than 5 million women tweeted something negative about body image or themselves.

Dove wants to change that.

The beauty company’s mission is to inspire and encourage people to feel beautiful. As a leader in positive body imaging and messaging for the past several years, Dove has teamed up with Twitter to put an end to people’s low self-esteem and discomfort in their own skin.

The company launched its speakbeauitful campaign during the 2015 Oscars. Shortly after it launched, #speakbeautiful went viral.

The Dove campaign teaches garden brands the dos and the don’ts to beginning campaigns and increasing brand awareness.

Continue reading to learn more about what garden brands should do before launching a campaign.

“Power pinners” and bloggers were not happy with Pinterest this month after the web-based inspiration board began to ban affiliate links posted by its users.  

According to Wired.com, “Basically, Pinterest is removing the ability for its most influential ‘Pinners’ to make money via outside marketing networks, including rewardStyle and Hello Society, according to an email obtained by VentureBeat.”  

Wired reported that Pinterest removed these links and redirects because they caused “irrelevant pins in feeds.”

Though the social site is making changes (that many assume will ultimately help it make money), PR professionals can still utilize pins to create a dynamic campaign.

Continue reading for more information about your brand can use Pinterest to create a successful PR campaign. 

Social media has the ability to bring people all over the world together to talk about specific events. Sunday’s #Oscars proved once again that outlets like Twitter, Instagram and Facebook have a huge impact on the way consumers receive news.

What better time than awards season for garden brands to plant the seeds for a future of retweets, likes, favorites and re-pins?

Continue reading for more information on how brands can promote themselves and build a personality through social media.

Garden Media Group is ready for its close up. In addition to releasing our in-depth trends whitepaper, today we launch our new YouTube video series highlighting top industry trends for 2015. The Garden Trends Report for 2015, “Unearthing the Best Life,” identifies nine consumer trends that will shape the garden and outdoor living industry for the coming year. Each video in the series highlights one trend to help viewers understand why it resonates in the industry.

People aren’t just wearing denim anymore – they’re using it in the garden. 

The worn down hues of denim give off a comfortable and contemporary look to almost anything, including outdoor spaces.

The 2015 garden trend, Color Pops, has two faces. The first is all about standing out in the crowd and being noticed. This year, gardeners will rely on bold teal and pink to take their outdoor spaces to the next level.

The second is a more cool, vintage feel. Pastel hues and rustic textures like denim will make a statement, proving that all types of color can “pop” when paired correctly.

Having denim in your garden may seem strange, but that’s what makes it interesting to others and helps you personalize your garden space.

This 2015 garden trend not only applies to gardens. Brands that operate with a “Color Pop” strategy will gain more recognition and see a boost in sales.

Continue reading for tips on how to incorporate this 2015 trend into your garden brand’s media strategy.

Awards season is here, which means television audiences have another chance to see artists recognized for their work, admire celebrities as they walk the red carpet and most importantly, watch Tina Fey and Amy Poehler host the Golden Globes for the last time (or so they say).

These shows also allow viewers at home to participate in a classic tradition - speculating about wins. Garden Media’s favorite Golden Globes win of the evening was Gina Rodriguez - Jane the Virgin – for Best Actress in Musical or Comedy. Not only did she beat out serious competition in her category, the award shed light on the industry’s growing group of new consumers, Hispanics.

Just because televised awards shows are considered extravagant, formal events in Hollywood, doesn’t mean recognition is only reserved for the rich and famous.

Those invested in the PR industry know that “awards” come in a variety shapes and sizes, and can be filtered through a lot of different mediums.

Continue reading to learn how PR insiders recognize clients, coworkers and members of the media for their hard work.  

From Facebook to Instagram and Pinterest, options for social media campaigns are endless.

If you are unsure as to whether or not your garden brand should conduct a social media campaign, we will answer that today.

From #shareacoke to the ALS #icebucketchallenge, social media campaigns can direct lots of attention to your brand.

Read on to learn how your garden brand can conduct a successful social media campaign.

Ello is the new “simple, beautiful & ad-free social network” that has been a trending topic of discussion on Linkedin, business forums and blogs. But is it here to stay? And more importantly, is it right for your business?

Ello is another social platform that garnders a new audience and more potential exposure, for your garden brand. Why wouldn’t your brand have an Ello account? 

Read on to see if your garden brand is right for Ello.