FINALLY! It’s March. As soon as the sun peeks out and the temperature rises above freezing, my spring fever hits in full force.

Already I’m thinking about my fresh veggie seeds, which are currently sprouting, but before long, they'll be delivering crisp, colorful, intoxicating flavors! 

Before I can enjoy spring, I’ve got to do a spring cleaning on my winterized apartment. Then, I had an epiphany.

My apartment isn’t the only aspect of my life that needs to be refreshed and fluffed. Writing can get stale too.

Go into the spring season with confidence, and spring clean your newest press release. You’ll feel better about your work, and your readers will love the fresh, new twists.

As new flowers are blooming, Facebook is attempting to stay fresh as well. The social media platform never stops evolving.

This time around the site is making a few BIG changes that will begin hitting the web in just a few weeks.

As Facebook continues to transform, how your brand utilizes the site will change as well.

To ensure your garden business keeps up with the changes, we're going to outline the upcoming Facebook changes while also looking at how they'll affect your brand's presence on the social media site. 

In order for your garden company to really be using digital communications to the fullest, you’ve simply got to have a garden industry blog. Your company blog is your chance to have your voice heard! Here, you have no character limit, no restrictions as to what you can talk about. Your company blog is totally in your control—and how sweet it is.

Blogging allows your garden company to establish itself as an expert in the field. At Garden Media Group, we have two areas of expertise: public relations/marketing and gardening. To have our voice heard in each niche industry, we have two blogs, which allows us to double our audience, SEO keywords, and content. Ah, the beauty of the internet.

But, what if your horticulture blog is stellar, but no one’s reading it? The whole purpose of a company blog is to reach your key audience, and if that’s not happening, your garden company has got to make a few changes.

One easy way to up your page views is using Twitter. Below are three, quick tips to tweet your way to more page views on your blog!

We all want our clients holding up a sign like the little guy on the right. But, let's be a bit more specific: we don't want our clients to just love PR; we want them to love US as PR professionals.

Anymore, there are a million choices for each small decision. What color toothbrush? Organic or just all-natural snacks? What flowers to plant this spring?

The same can be said for PR firms. Frankly, we need our clients to love what makes our firm an individual entity.

At Garden Media, we’ve got our brand down pat. We’re a boutique-style of public relations because we specialize in garden, horticulture, and home clients. As a company, we strive to make our clients fall in  l-o-v-e with everything that makes Garden Media Group, Garden Media Group.

Below, we’re sharing a few ways you can make your clients and garden consumers fall head over heels in love with you and your garden business.

Branding is a big, big concept, but when it comes right down to it, branding your business is truly a compilation of small choices. 

Digital branding has become increasingly important, and one of my favorite (and least discussed) aspects of creating a digital, online presence is the font you use.

Recently, I just started watching American Horror Story-- a bit behind the times I know. But, their font encapsulates the essence of their product and brand perfectly. Check it out here. This font works so well because it reflects the three words that describe their culture and brand.

When creating a digital presence for your gardening business, avoid these blacklisted fonts! Plus, read up on how to pick the perfect font to make your horticulture businesses unique and memorable.

Facebook users are always up in arms when it comes to changes on Facebook, but one change I will forever love is the cover photo.

The picture is humongous with high resolution and is the perfect chance to showcase just your business who is.

Your cover photo is the first thing fans and passersby will see when they meander to your page. It has the ability to make users like you, or to have them glaze over you and your garden industry page.

Individuality is at the forefront of your Facebook page with the cover photo, but your business can always, always do better.

Strive to innovate, and lead the pack! Dazzle up your Facebook cover photo with these quick, easy, and beautiful transformative tips!

Building and maintaining a trustworthy reputation is the most important focus of any company, new or old.  But building this trust is not easy, especially in today’s inquisitive society. It takes a strong foundation, detailed planning, sound execution, creative ideas and time to build a brand. 

For years, companies have used the expertise of public relations firms to help communicate brand values and build their brand’s reputation. One of our services offered is branding.  To help companies better understand the nature of public relations in building brands, we have released a branding case study.

President’s Day can seem like a bit of a ho-hum holiday after the love-filled, chocolate-centric Valentine’s Day that has just passed. But, President’s Day is a national holiday, filled to the brim with remembrance! 

President’s Day. A day to remember the best of the best. Our Presidents of the United States have led this country through some of the roughest times in our history, and, managed to do so with dignity and poise. 

Hum... kind of sounds like what we do in the public relations world day in and day out! We try to create an iconic image while portraying our clients as well as our own business in a gracious light. 

Let’s join forces for a bit. Our past, brilliant Presidents could certainly teach us how to excel in public relations. Today, we tip our hats to the past Presidents; thank you for all you’ve done and for all you continue to teach us! 

Press releases have been on the chopping block. They've always been an integral part of the public relations world, but in 2013, are they still relevant? YES! This medium has been around for so long because their impact is stellar.

But, as with most mediums, the trick is to evolve. Press releases are still an integral part of a public relations media plan, but we need to approach them differently than we did last week or last year.

One of the best ways to do this is to optimize your press release for social media. Social media allows you to easily share your content, so you'll get more eyeballs reading your big news. Sharing on social sites will help boost your SEO, and you'll get to deliver the news right where it's wanted: to the people who follow you! They're craving the news your business has, so give them what they want and share it!

Writing a press release tailored for social media is a bit different, so we'll walk you through it.

Blogging is a must for all businesses anymore. Social media platforms only allow you to say so much, which is exactly why we link every single one of our social media accounts back to our blog. We have two blogs in fact since our business is two-fold: gardening and public relations/marketing.

Our blogs are a chance for us to really hash out important issues in our industry. We're able to show that we are an expert at what we do; plus we can connect back to our main website. Blogs can also link back to your e-commerce website.

For us, the most important aspect of blogging is connecting. We've connected with new clients, fellow industry leaders, and even print media moguls.

Moral of the story: you and your garden business should be blogging! But, if you need a bit more convincing, read our ode to blogging here.