As much as we talk about social media, press releases, and witty infographics, the medium simply will not matter if there isn't strong content backing it up.

Content is king and will be for the foreseeable future. Before you go blazing a new digital medium trail, you’ve got to pause and think before you do.

If you want your mediums to be successful, your content has to set the foundation. Meaning before you think about the how, you need to think long and hard about the what.

Strong, interesting content is the only way to ensure your clientele keeps coming back to you.

To get your mind wheels a’turning, here are eight types of content that consumers are proven to love.

Implement these tips next time you post on social media or write a press release, and voila, you’re the brand they’ll forever return to.

The world of public relations has undergone a major facelift in the last ten years. 

With social media and digital marketing forever on the rise, traditional forms of media have been under scrunity.

Bloggers, social media moguls, and online news stories have been the preferred mediums as of late.

Garden Media Group breathes garden and public relations trends; it's our job.

To make your job easier, we're dissecting traditional forms of media and outlining the public relations trends of 2013. 

Facebook has been the dominant social media site since 2005. 

For eight years, Facebook has crushed any other social media platform in size, daily usage, and reach.

But, we all know even gold can tarnish. Facebook Fatigue is officially setting in. People are just getting worn-out with Facebook.

Find out all the details of Facebook Fatigue below, and learn how your small business should react accordingly!

Today, images are preferred over text, especially in the realm of social media.

All day, every day we as consumers are inundated by constant text. And, when we log onto our social media accounts, we're bombarded with even more words.

While our eyes and brains have adjusted, most of the time we simply scroll right past that boring old black and white text.

Bring your text to life on Twitter by illustrating and visualizing your text. Watch your social engagement grow off the charts!

No longer are businesses just allowed to focus on making more and more money.

Consumers want to know that the businesses they support are, in turn, supporting and helping the world around us. In fact, often-sought after millenial crowd (18-29 year olds) prefer cause-marketing more than other generations.

We are in the age of corporate responsibility and citizenship.

But, the line gets a little fuzzy somewhere between donating to a universal cause and helping a more controversial issue.

Learn the differences between halo marketing and brand activism while discovering how to support both sides best!

As baseball season starts in full-swing, I've been amazed by the similarities between the world of 95 mph pitches and pitches within the world of public relations.

When it comes right down to it, we're both trying to make the perfect pitch. Baseball pitchers want to strike out their opponent, show off their talents and win!

As public relations pros, we too are trying to score- local, national, and digital press coverage.

Here at Garden Media we are always striving for perfect. While we know that there will always be good, bad, and better pitches, we've created the Pitch Perfect Test to make your next public relations pitch a step closer to perfection!

Yahoo! April Fool's day is a day we can all celebrate! Best of all, the day of humor, pranks, and non-stop jokes lands on a Monday. A great way to spice up our week!

April's Fool's day is fantastic for laughs around the office and the house. Office supplies in Jello anyone?

Get the laughter outside of the office! April Fool's Day is such an awesome way to flaunt your humor with the world. Below, we're outlining a handful of our favorite brand pranks... plus, tips on integrating humor into your garden business today, and every day!

Garden Media Group is the premier green gardening PR firm, and it's our job to spot the hottest upcoming trends while keeping our eye on this year's trends - both in PR and gardening.

Recently, I stumbled across a stellar infographic from Monaghan and InkHouse, which details the trends of the public relations world in 2013.

You know the drill: I'll layout the 2013 public relations trends in depth, and then, you can peruse the infographic yourself!

Vine is a beautiful, beautiful app. Video creation is finally as easy as it gets. Now, if they could just make it for Android...

Nonetheless, Vine has amazing implications for the world of public relations--and for small businesses. 

Vine was launched by Twitter in late January; since Vine was made by Twitter, the videos are embedded directly into the social media site. 

Vine has the potentional for an unforgettable pitch; below, we'll detail how to use Vine to create an easy, visually-driven public relations pitch.

I love this cartoon! Recovering from a public relations disaster is really such a mix of emotions. But, of course, we know that nothing is going to blow over—and your business’s Facebook page will never be left out of it! Keep dreaming, bud!

I’ve been waiting to write this blog for quite some time… In February, we saw an overload of public relations disasters: Anne Hathaway after the Oscars, Burger King’s Twitter getting hacked, or Senator Marco Rubio incredibly awkward water break during a speech.   

Disasters are no longer just broadcast on the front page of newspapers around the country; instead, instantly people flock to social media to share their opinions.

Rebounding from a public relations catastrophe looks a bit different than it used to. Make sure your company is ready to react if you end up being the target of an infamous misfortune with these smart public relations strategy tips.