The morning after: your hopes crushed or validated, your stomach full, your jersey messy as anything, your hands still have a bit of dirt on them, and your head's buzzing with PR lessons learned.

It’s none other than the Monday after the Super Bowl and Super Sow Sunday.

Being lovers of yummy food and beautiful flowers, we had to take part in both. Yup, I sowed my seeds this year with the brawling noises of the Super Bowl in the background. Which seeds, exactly? Sustainable Seeds, of course!

With our seeds planted, let’s reflect on the Super Bowl and the hysteria that surrounds it every year.

The Super Bowl is PR GOLD. It’s the most watched sporting event of the year, it has its own culture, and each year, the paper is chock full of Super Bowl articles for weeks.

Recapping the best Super Bowl PR lessons of 2013 below. 

Email marketing, like most all things, can do some amazing good... or irreparable damage. Email marketing lets you build relationships with leads and current customers. Customers have even said that they like email marketing more than a regular email. Not only are they a customer favorite, but they also are more effective.

The emails sent by email marketing are usually beautiful. They're gorgeous to look at, so you'd think they'd be more likely to be read. Well, yes and no.

Email marketing is good, but only to a certain extent..

So, how much email  marketing is too much, and how can your business avoid getting on customers' black lists?

98% of journalists think it's important for a company or public relations firm to have an online newsroom. Plus, 97% of journalists use an online newsroom at least once a week. Bottom line: if your company or firm wants press coverage, an online newsroom can be the difference in news coverage.

Lucky for you, setting up an online newsroom is easy, and we have the fastest, most efficient way to update your newsroom and keep it hip. To keep it as simple as possible, we're going to set up our how-to season in a classic journalist style: the 5 W's.

Finally, it’s that time of year! Christmas cookies baking, trips to the home-front to reunite with family and friends, a fragrant Christmas tree, and on a different note, advertising galore!

Whewf! Here we are amidst the true holiday shopping chaos. Black Friday and Cyber Monday have come and gone, but the holiday shopping season is just gaining momentum.

For the next month, we will all be bombarded with Christmas advertisements everywhere we go. Print, television, and digital ads galore!

But, get this: social media is the biggest influencer for customers’ holiday purchases.

Don’t spend oodles and oodles on advertisements! PR has the true impact you’re looking for.

So go ahead, put away that advertising check and invest your time and money in a public relations plan focused on social media.

Whew! After months and months of political ads and signage, America finally has a winner: Obama. Obama gained a second term in office last night and gave his victory speech while Mitt Romney delivered a gracious, humbling concession speech.

By the end of 2011, there were over 181 million blogs all around the world! Blogging does not get talked about nearly as much as social media, but boy, it should!

Blogging leads to new business, expands brand awareness, increases organic serach traffic, provides a foundation for all social media, and allows you to become a credible, reliable, and creative business in the eye of your consumers.

But, how can you compete with 181 million blogs? To put it simply, your garden business cannot get blogged down.

Blogging with a purpose is key, but promoting your blog is the other half the battle. It isn’t about blogging more, but instead, blogging better.

Below our ways to successfully blog with a purpose and get your blog seen.

For the 15th year running, Garden Media Group has been named one of the top 25 PR firms by the Philadelphia Business Journal.

The list is based on revenue billed in 2011- But look out, we're still growing! Stay tuned for yet another new client announcement this week.

For a boutique PR firm located in the "cool" city of Kennett Square, PA and specializing in gardening, this is quite an accomplishment.

At Garden Media Group, we tweet, post on Facebook, pin our interests, and of course, stay LinkedIn. After all, social media has become a major component of any effective PR campaign.

In 2011, 65% of adult internet users were using at least one social media site, and this percentage rose 4% from 2010. For more staggering social media statistics, check out this fantastic, eye-opening infographic from Media Bistro.

The pool of social media users continues to grow rapidly, so we’ve got to jump in!

Below are three simple, yet effective tips to make your social media snappy and memorable!

INC., online had an interesting article about how successful people in business, from the garden industry to the finance industry, approach their work, and how they think.  You'd be surprised to know that most of them share the same perspectives and beliefs.