PR Case Study: Branding
American Beauties Native Plants

Garden Media Group helps create brands with impact by taking a fresh and sharpened approach to brand building.  In this case study, we take American Beauties Native Plants and show you how they benefited from our branding capabilities when they launched their brand.

In this case study you will learn:
  • Garden Media's strategy for positioning American Beauties as the brand of choice for natives.
  • Total media placements and advertising value for American Beauties Native Plants.
  • Highlights of our branding strategy including consumer magazines and trade publications along with television, internet and radio hits.

PR Practices included:

  • Brand Identity and Planning Sessions
  • Product and Company Positioning
  • Mission Statement and Business Plan Consulting
  • Integrating brand strategies at every point of public contact

Our goal is to drive customers to ask for your products by name. Simply fill out the form to the right to download the case study.