Who doesn’t want to increase their Pinterest followers and repins?

Pinterest has become the go-to search engine when looking for DIY crafts, activities and ideas.

Now that it's fall, seasonal keywords like autumn and Halloween are in the air!

Keep up with all of the latest trends, including seasons, to attract more attention to your garden brand's Pinterest site and gain more followers. Pinterest users are all over this seasonal change!

Continue reading to learn how to get your garden brand’s Pinterest site noticed this fall.

Trends are always changing. New tools and outlets are constantly being created for the public to utilize.

While we here at Garden Media are always keeping you up to date on garden trends, staying on top of the social media marketing trends as well can really give you a leg up on the competition.

Keep an eye out for new trends, and make sure your garden brand stays up to speed.

Continue reading to learn about 3 social marketing trends for your garden business.

Your garden brand is producing great content but for some reason it’s not catching your target audience's attention.

The messages you are sending out aren't hitting the goals you set, and now, you need to pinpoint the problem and solve it. 

Wouldn’t life be so much easier if interested prospective customers continually found you?

Continue reading to learn how to get your garden brand to capture attention and get clients to come to you.

Shark Week begins in just a few short days on Aug. 10, and the excitement is mounting.

Soon, the internet will be buzzing about sharks - and gardening brands can take a few tips on how to raise brand awareness from the pros.

Shark Week, originally broadcast in 1987, is the longest running cable television programming in history. Featuring the most feared creatures of the sea, the series was developed to raise awareness and educate viewers. Now, Shark Week is broadcast in more than 70 countries and has social media users of all demographics talking.

Learn how to be a great white shark in the garden marketing game with these takeaways from past Shark Weeks.

Four years ago, GoPro launched a YouTube channel promoting its personal, mountable cameras. To market the camera, the channel showcased professional stuntmen and extreme athletes using a GroPro. Now, an estimated 6,000 videos are shot every day with people mentioning GoPro.

As the trend has taken off, GoPro now produces many of its own videos and tripled its amount of views.

Gardening brands can tap into this trend by creating their own brand videos for YouTube using GoPros and by learning what worked from GoPro's marketing strategy.

Read more below for tips on how your garden brand can create videos that resonate with your target audience.

There’s been a lot of buzz about brands redefining terms, especially among brands marketed toward women.

There’s the Dove Campaign for Real Beauty, Under Armour’s “What’s Beautiful” competition to redefine the female athlete, Betty Crocker’s redefinition of “homemaker” and most recently, Always’ #LikeAGirl campaign.  

What's the secret to these marketing campaigns' success?

First, instead of avoiding challenges, these marketing campaigns confront them head on.

Then, the challenges are transformed into something new, interesting and undoubtedly buzz-worthy.

Read on for tips about how the gardening industry can redefine the classic image of the gardener. 

In the gardening world, it will soon be out with the old and in with the new.

The way we learn, talk and execute gardening is all going to change in the next few years. Wondering what's driving this shift in how we learn about gardening?

Some 24% of the current population are millenials. Yes, we're talking about the tech-savvy, impatient, coddled, creative 18-36 year olds.

Below is a snap-shot of who the millenials are, why they're driving the finger-tip gardening trend, and a few tips on how your garden business can make this trend work for you.

Marketers are creeping and crawling into the night with Halloween just a few short days away.

From the big holidays to the small ones, marketers love putting a twist on their product and content to make it more relevant for the time of year.

And Halloween is one of the most fun times of the year to do just that. The spooky styles, the dark colors, and of course, the costumes!

This Halloween season take your marketing to the next level to connect, engage, and form meaningful relationships with your customers.

Below are 4 marketing ideas tailor-made for your garden business that will boost engagement and get your audience's attention--plus, you don't even have to say BOO, unless you want to!

Building brand recognition to many small companies means slapping their logo and tagline on absolutely every item that leaves their office.

While logos are certainly one of the most important aspects of creating brand recognition, what happens when people already recognize your brand?

Unbranding is the newest public relations and marketing trend in 2013. It's essentially going beyond the logo and relying exclusively on an image of your product for marketing.

For unbranding to be successful, your garden business first needs to have a winning logo.

Below are our tips for creating a stellar logo to last for the long haul--and tips to go beyond it once your brand has national awareness.

I was recently asked to speak to a group of landscape designers on alternatives to social media that still remain effective. 

You know what I found out, traditional forms of marketing still work.

The same strategies such as direct mail, newsletters and gasp, face-to-face meetings, can be reliable ways of keeping your business in the public eye and generating new business without breaking the bank.

They keys to success in traditional marketing are the same in internet marketing.  You need to send the right message to the right people, and have a compelling offer. 

I wanted to share a few things from my talk, and the first is a guide to creating targeted, compelling newsletters.  And these tips can apply to e-newsletters, too, if you so desire!