GROW! Marketing and Public Relations Tips

Garden Trends 2014 from Today's Garden Center

Posted by Emma Fitzpatrick on Thu, Sep 5, 2013 @ 9:00 AM

Today's Garden Center is showcasing Garden Media Group's six major consumer shifts along with several lower level trends that will impact garden purchases in its 2014 Garden Trends Report.

The overall theme, the report says, is finding balance. Each Thursday GROW! will now showcase and delve into a new garden trend of 2014.

Be sure to download the 2014 Trends Report to learn the details and forces behind each trend--and how your business can integrate the 2014 garden trends to grow your business.

Read More

Topics: marketing communications, lawn & garden public relations, trends, horticultural marketing communications, garden business, Garden Media Group, Garden Trends

Garden Media Group Garden Trends 2014 Unveiled on Trending Thursday

Posted by Emma Fitzpatrick on Thu, Aug 29, 2013 @ 9:00 AM

2014 Garden Trends Report CTA

Big news! Garden Media Group has released the 13th annual Garden Trends Report!

Finding happiness and balance in the garden is the theme of the 2014 Garden Trends Report, which identifies several lifestyle shifts and 12 garden trends for 2014.

If you want to be on top of things and love hearing about the hottest consumer, garden, home, and lifestyle trends, you'll want to download our trends report. If you love talking about trends and want to use them to grow your brand and maximize your garden business, you'll want to join us for "Trending Thursday" every Thursday here on GROW!  

Looking ahead, Garden Media sees six balanced sets shaping greener lifestyle choices people are making for their homes, gardens and outdoor living.

Below is a snippet of Garden Media Group's 2014 Trends Report. Download the complete report for all the details and predictions for 2014!

Read More

Topics: garden trade show marketing, gardening, Garden Media Group, Garden Trends

Branding Case Study: Connecting with Gardening Trends

Posted by Emma Fitzpatrick on Wed, May 29, 2013 @ 9:00 AM

Once your brand has been defined and broadcast across regional and national media outlets, you need to ensure that your garden business stays the center of attention.

To gurantee that your product is not a one hit wonder, you have to strategically market your brand to be the new must-have item, year after year.

Consumers are constantly vying for the cutting edge, so make sure you and your gardening influencers are afoot of this year's trends.

By connecting your gardening brand and product to annual trends, you'll remain the apple of the media (and your consumers') eye!

Read More

Topics: branding, image building, garden business, case study, garden industry public relations, Garden Trends

Discover 2013 Public Relations Trends

Posted by Emma Fitzpatrick on Thu, Mar 28, 2013 @ 9:00 AM

Garden Media Group is the premier green gardening PR firm, and it's our job to spot the hottest upcoming trends while keeping our eye on this year's trends - both in PR and gardening.

Recently, I stumbled across a stellar infographic from Monaghan and InkHouse, which details the trends of the public relations world in 2013.

You know the drill: I'll layout the 2013 public relations trends in depth, and then, you can peruse the infographic yourself!

Read More

Topics: Public relations, PR Strategy, Garden Media Group, Garden Trends

Guest Garden Post: Inside the Minds of Homeowners

Posted by Susan McCoy on Fri, Mar 15, 2013 @ 9:50 AM

By Chuck Bowen

Editor, Lawn & Landscape

One of the things we do at Lawn & Landscape is provide landscape contractors with practical information that helps them run their business better. And the best way to do that is to help you better understand your customers.

So late last year, we conducted the first major post-recession survey of homeowners’ perceptions of the landscape industry. We asked more than 850 homeowners across the country why they buy landscape and lawn care services, what they think of contractors, and how they decide what to spend on improving their green spaces.

Their answers might surprise you.

Read More

Topics: branding, garden business, Garden Trends

How to Use Memes in Your Garden Business

Posted by Emma Fitzpatrick on Wed, Mar 13, 2013 @ 9:00 AM

We live in a 24/7 world, where there is always a conversation going on Facebook, Twitter, Vine, Youtube.. People are going to be talking about the latest ending of a Phillies game or posting reviews about the newest Modern Family episode.

Memes give the people yet another avenue to express their thoughts; memes are a cultural sensation that have been growing exponentially. If you don’t know exactly what a meme is, don’t fret! We’ll cover that in just a second.

Memes and social media unite us as a nation and as a global community. Here, we’re able to connect, converse, and laugh about the same cultural icons.

Yet, memes can be an extremely valuable tool in your small business. Learn just how easy it is to become the next viral share on social media with a laughable, sharable meme!

Read More

Topics: garden marketing, creating content, audience, branding, Digital Branding, public relations media plan, Garden Media Group, Garden Trends, social media

Garden Media Group's Tribute to Garden Design Magazine

Posted by Emma Fitzpatrick on Wed, Feb 13, 2013 @ 9:00 AM

As I am sure you've heard, Bonnier Corporation announced that the April issue of Garden Design would be its last.

Garden Design has always been one of our favorite magazines, so we wanted to be sure we penned a valiant, fitting farewell.

Below is Garden Media Group's tribute to Garden Design.

We're outlining the history, the end, and our favorite aspects about Garden Design.

Share in the memorial by commenting your favorite moments.

Read More

Topics: lawn and garden public relations, garden business, Garden Media Group, Garden Trends

Missed MANTS? The Best of MANTS 2013 for Garden Industry Leaders

Posted by Emma Fitzpatrick on Thu, Jan 17, 2013 @ 9:00 AM

Today marks the one week anniversary of MANTS, the Mid-Atlantic Nursery Trade Show. Sniff, sniff. MANTS never lasts long enough for us. Of course, it’s a ton of work for exhibitors and public relations teams alike, but MANTS is one of the most humbling, exciting trade shows we go to all year.  One exhibitor from Oregon said, "if you don't show up at MANTS you might as well not be in business”, another said MANTS is the Big Leagues compared to all other shows around the country!” No wonder it’s nicknamed The Masterpiece of Trade Shows™. We couldn’t agree more!

Since MANTS is one of our favorite trade shows of the year, we want to pass along a token of our experience—just in case you and your garden business weren’t able to make it this year. First and foremost, we’re going to recap the stars at MANTS. But, if you’re looking for something a bit different, head on over to our GMG Twitter Feed to re-read our LIVE tweets during the show. It’s never too early to relive the moment, right? We’re already flipping through our photos at Garden Media today!

Read More

Topics: garden marketing, Garden Trends

Maintaining Successful New Year's Resolutions in the Garden Industry

Posted by Emma Fitzpatrick on Wed, Jan 9, 2013 @ 9:00 AM

A week (and two days!) has already rolled by in 2013. Time for a checkpoint: how are your New Year’s resolutions going?

No, not the ones where you vow to go to the gym more and eat healthier… the resolutions for your garden business!

A New Year means a new fiscal year. Round up the entire company, and create a new vision together.

Read More

Topics: branding, garden industry public relations, Garden Trends

Have a Sustainable Christmas

Posted by Katie Dubow on Thu, Dec 20, 2012 @ 9:04 AM

May your Christmas be filled with joy, love and... LED lights!?

Read More

Topics: Garden Trends

Trends-2025-CTA-Sidebar

 

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all