Being a PR firm for the lawn and garden industry allows us to see a lot of green during our day, aren't we lucky?! While, green isn’t usually the color that stands out, it’s far more common for the spectacular blooms to steal the show, Pantone has identified Emerald Green as the color for 2013.

Instagram is now a part of the personal realm, but it should also be in the professional world. 44% of American adults have a smart phone, which means they can easily snap a vintage-chic pictures on their Android or iPhone.

Instagram is free and has its own social network—while also easily hooking up to other social media platforms. 40% of Interbrand’s top 100 brands use Instagram, but does it make sense for your business?

Instagram has over 80 million users, and even if your garden business is focused on B2B or consumers, there’s a way to integrate Instagram into your media relations plan.

Below are 4 ways to use Instagram to spice up company announcements!

The Garden Media Team is always on the look-out for the newest and hottest trends, and recently, we’ve loved watching the holidays go green!

Lately, we’ve been identifying key ways for press releases on PRWeb to get more pick-up. The press releases we publish at Garden Media Group always get more coverage if they have a video.

As it turns out, that’s not uncommon! According to a survey by PRWeb, 94% of PR professionals see the value in including video in their press releases. But, a mere 12% of those same professionals actually follow through!

Online press release platforms, like PRWeb, allow you to be more interactive and creative! But, many PR professionals don’t know how to properly harness the power of the video.

We've compiled our favorite tips for creating and integrating videos into press releases.

Writing press releases is a key part of any and all public relations plans. But, reporters and editors receive 1,000 pitches every single week. Your press release has to stand out!

Creating unforgettable press releases that get lots of coverage is a blend of art, science, and magic! Magic, really? Yes! Public relations experts have perfected the combination, producing thrillingly magical results. Check out our latest release here on garden trends here!

To continue to perfect press releases for your garden business, use these tips every single time you write a press release, and watch your impressions bloom.

Being on top of (and in front of) upcoming trends will ensure your garden and lawn business will be a success.

At Garden Media Group, we began doing annual trends report in 2001. Since then, we’ve predicted the rise of container gardening, vegetable gardening, and the buy local movement—all before they happened.

Garden trends allow you and your garden business to stay to stay afoot of customer demand. Customers will begin to see you as a trendsetter in the industry and will come to your website to see the next, newest hot item.

Yet, to truly become a trend setter, you also need to know the upcoming PR trends as well. The digital world is evolving at a faster speed than ever before! 

Keep ahead of PR trends with our helpful insights below, and then, download our 2013 Garden Trends Report: Finding Your Bliss!

The office is all a buzz over the new Spring 2013 Pantone Color Report. These kind of trend reports help Garden Media identify hot products and ideas to add to our annual garden trends report.

And good news for the lawn and garden industry, according to Pantone, greens will be a hot color for spring 2013. Greens will act as a neutral color in everything from fashion to home decor. 

Garden Media trend spotters are constantly searching for the latest and greates garden trends- we search everything from fashion and food to outdoor living and landscape design.