Big news! Garden Media Group has released the 13th annual Garden Trends Report!
Finding happiness and balance in the garden is the theme of the 2014 Garden Trends Report, which identifies several lifestyle shifts and 12 garden trends for 2014.
If you want to be on top of things and love hearing about the hottest consumer, garden, home, and lifestyle trends, you'll want to download our trends report. If you love talking about trends and want to use them to grow your brand and maximize your garden business, you'll want to join us for "Trending Thursday" every Thursday here on GROW!
Looking ahead, Garden Media sees six balanced sets shaping greener lifestyle choices people are making for their homes, gardens and outdoor living.
Below is a snippet of Garden Media Group's 2014 Trends Report. Download the complete report for all the details and predictions for 2014!
1. Ground Up
Recycling food scraps and creating compost is the new recycling. Products like The Green Cycler® make it easy to pre-compost right on the kitchen counter.
2. Super Foods, Super Models
Edibles are going to the next level with foodies growing everything from quinoa to dandelions in straw bales and keyhole gardens.
3. Drink Your Garden
People are drinking their gardens using such super foods from their gardens, like BrazelBerries® blueberries and raspberries to craft cocktails and green smoothies. Plus, “Fermentation gardens are the new chickens,” says Rebecca Reed of Southern Living – people are growing hops for home-brewing, grapes for home-made wine.
4. Dress Up Your Yard
From decorative throw pillows to decorative insect traps like the RESCUE!® OrnamenTrap™ and Perky-Pet®’s shabby-chic mason jar humming bird feeders, people want their yards to have a personal stamp.
5. Bee-neficials
It’s all about the bees this year. Bees are at forefront of environmentally aware consumers’ minds, inspiring them to plant native, pollen rich flowers, trees and veggies to provide safe shelters.
6. Cultur-vating
Taking local to the next level, people are growing the world in their gardens, mixing cultures and embracing what is local to their own region.
7. Simple Elegance
Think one color flower in an elegant container, like Suntory®’s Surfinia Heavenly Blue in an eco-chic, hand-cast NativeCast planter.
8. Frac’d Up
Neat clean lines are out as explosions of color in fractional shapes like triangles, circles and squares dominate design.
9. Young Men Get Down and Dirty
Big surprise here: young men 18-34 are spending $100 more than the average gardener. They are grilling, growing their own hops for beer, and taking the kids out to play in the dirt.
10. Think Gardens
Plants make us smarter, more productive and less stressed and are showing up in offices, schools and hospitals across the country. Costa Farms’® ‘O2 For You®: Houseplants with a Purpose’ campaign communicates the full benefits of indoor plants.
11. Fingertip Gardens
Gardens go high tech with mobile apps and technology, like Suntory®’s easy Virtual Container Designer app.
12. Tree-mendous Reversal
Losing more than four million urban trees a year, Americans are being asked to plant trees. There are many environmental, economical, and emotional benefits of trees. Plant a tree – or care for one you have - this year and be part of this growing trend.
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