GROW! Marketing and Public Relations Tips

Garden Media Reveals the Best Holiday Gifts for Gardeners on 11/19

Posted by Emma Fitzpatrick on Mon, Nov 18, 2013 @ 9:00 AM

It may seem early to be talking about holiday gifts, BUT, since Thanksgiving is so late this year, we couldn't wait!

Plus, this traditional holiday shopping season (after Thanksgiving) to Christmas Eve is the shortest one in a DECADE.

To jumpstart your holiday shopping, we partnered with Hometalk to have a live, fun Google+ Hangout tomorrow, November 19th at 2 pm EST. We'll be talking about the best gifts for gardeners on any budget.

Read on to learn how to join--and get a sneak peek at the features we'll be unveiling!

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Topics: garden marketing, Digital Branding, Garden Media Group, Garden Trends

Trending Thursday: Marketing to a New Type of Gardener, Mr. Mom

Posted by Meg McGrory on Thu, Nov 14, 2013 @ 9:00 AM

Family dynamics are changing big time in 2014, according to Garden Media's 2014 Garden Trends Report, and it’s time for your garden business to catch up. 

Men are taking on equal roles as the homemakers in many households, which means they're getting their hands dirty in the garden too!

Men love to get physical and create with their hands, and what better way to do that than gardening? 

The traditional ‘mom role’ is becoming more gender netural, which means women are not the only ones interested in the gardening world anymore.

Introducing:  Mr. Mom, the newest gardener to target in 2014. 

With this change comes a new challenge. Keep reading to learn how to get your garden business noticed by Mr. Mom.

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Topics: marketing communications, Trending Thursday, garden business, Garden Media Group, Garden Trends

Trending Thursday: Marketing to the Newest Generation of Gardeners

Posted by Emma Fitzpatrick on Thu, Nov 7, 2013 @ 9:00 AM

A huge garden and home trend for 2014 is that the newest growers and gardeners of 2014 will be hitting the market: the millennials.

Millennials are those between the ages of 18-34, and they currently make up 23% of the US population. That means that 23% of those with spending power in the upcoming year will be the hard-to-reach, upcoming gardener.

Below are the top marketing tricks and tips to connect, engage, and convert millennials  from budding to devout gardeners.

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Topics: garden marketing, Trending Thursday, Garden Media Group, Garden Trends

Trending Thursday: Spooky Flowers & Halloween Themed Gardens

Posted by Emma Fitzpatrick on Thu, Oct 31, 2013 @ 9:00 AM

Holiday-themed campaigns and real-time marketing are a big trend right now.

And, this year, spooky flowers and garden accessories are hot, too. They're popping up everywhere, from Urban Gardens to Sunset magazine.

It's a natural fit though. Halloween is about things that go bump in the night, and what better decorations than those that are ALIVE! 

Below are 9 garden plants and products that will add something unexpected to your Halloween décor this year for a unique, spooky twist on the typical.  Because we know- you’re anything but typical.

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Topics: Trending Thursday, trends, gardening, horticultural marketing communications, garden industry public relations, Garden Trends

Trending Thursday: 4 Biggest Content Marketing Trends in 2014

Posted by Emma Fitzpatrick on Thu, Oct 24, 2013 @ 9:00 AM

Automated, generalized messages don't have the impact they used to.

People change channels when commercials appear, no one answers a call from a telemarketer, and automated emails don't get opened.

The old way of marketing is out, and personalized, compelling content in context is in, in a big way. 

Over the next year, this marketing trend is going to continue to grow.

Here are the top 4 content marketing trends that will emerge and thrive in 2014.

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Topics: marketing communications, Public Relations Trends, internet marketing, Garden Media Group, garden industry public relations, content marketing, Garden Trends

Trending Thursday: The Hottest Influences from Across the Pond

Posted by Emma Fitzpatrick on Thu, Oct 17, 2013 @ 9:00 AM

Inspiration for garden trends pours in from every inch of the globe.

Across the world, different countries are blending their regional culture and personal style with local gardening habits to put a spin on gardening.

Just as Paris and Milan "Fashion Week" defines trends globally, there are three international garden shows that shape garden, home, and lifestyle trends.

It is at these shows that the trends Garden Media predicts for 2014 begin to form. From here, landscape designers, artists, and breeders all find inspiration and make it their own.

Read on to discover the 3 international shows that influence Garden Trends the most each year.

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Topics: Trending Thursday, Garden Media Group, Garden Trends

Trending Thursday: The future of vegetable gardening

Posted by Katie Dubow on Thu, Oct 3, 2013 @ 9:00 AM

In 2001, Garden Media predicted that vegetable gardening would regain popularity. We noticed a trend of 'gardening for the greater good.' Basically, gardening for the earth and our wallets- reminiscent of the Victory Gardens popular during WWII.  

In 2005, we noticed there was still a demand for fresh, local, affordable fruits and vegetables.  But this time, young men were taking up the mantle, emulating their grandfathers and growing their own.

By 2009, 43 million U.S. households planned to grow their own fruits, vegetables, herbs and berries, up 19% from 36 million households in 2008, reported the National Gardening Association.

"As in previous recessions, we've seen increased participation in and spending on food gardening as people look for ways to economize," explained Bruce Butterfield, research director for the NGA. "That said, these results suggest the interest in food gardening may continue to increase, even after the economy improves."

Flash forward to 2014.  Was Bruce right? Has the interest in food gardening only increased or did farmers markets become the backyard vegetable garden?  Read more after the jump to find out.

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Topics: Trending Thursday, trends, Garden Trends

Join Our Google Hangout Today to Learn How to Use Garden Trends 2014

Posted by Emma Fitzpatrick on Thu, Sep 26, 2013 @ 9:00 AM

Mark your calendars for today at 2 p.m. EST to talk 2014 Garden Trends with Suzi McCoy on our e-Book Google+ Hangout.

Now is your chance to hear directly from the Trends guru herself about how your garden business can implement Garden Trends to boost sales.

Come armed with questions about the 2014 Garden Trends Report, and be ready for an online e-book club meeting all about the upcoming year's garden, home, and lifestyle trends.

R.S.V.P. here to make sure you have all the details about the e-book club hangout.

But, in case you're craving more, below there are detailed instructions about how to join our Google Hangout and a play by play of what you'll learn about the 2014 Garden Trends Report all in less than an hour.

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Topics: Digital Branding, Trending Thursday, Garden Media Group, Garden Trends, ebook club

Trending Thursday: How Does Garden Media Spot the Trends?

Posted by Emma Fitzpatrick on Thu, Sep 19, 2013 @ 9:00 AM

Since 2001, Garden Media Group's annual Trends report has become the go-to guide for breeders, manufacturers, growers, vendors, retailers and media.

The report helps them learn where and how they can best meet consumers’ needs in the garden and home industry.

In the last 13 trends reports, Garden Media’s predictions have been spot on. From the rise of Made in the U.S.A. and the ‘buy local’ movement to men getting in the garden, growing vegetables and a renewed interest in organics, Garden Media has kept the industry ahead of the curve.

But, how the heck does Garden Media predict the hottest trends, year after year?

Below we have an exclusive interview with Garden Media's founder and Queen Bee Suzi McCoy on how she and the Garden Media team spot garden trends before anyone else does.

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Topics: Trending Thursday, Garden Media Group, Garden Trends

Trends: Fall 2013 Color Report

Posted by Katie Dubow on Thu, Sep 12, 2013 @ 9:00 AM

It's September, which means the leaves are beginning to change, yellowjackets are on the hunt for sweet morsels of food and it's New York Fashion Week!

Yes, gardening and Fashion Week have something in common... Can you guess what it is? 

Trends!

This week, we get a glimpse of what colors and shapes are coming out of New York during Fall 2013's Fashion Week from Pantone, a global authority on color. Check out the seasons' hottest colors below.

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Topics: garden marketing, lawn & garden public relations, Garden Media Group, Garden Trends

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