GROW! Marketing and Public Relations Tips

Maintaining Successful New Year's Resolutions in the Garden Industry

Posted by Emma Fitzpatrick on Wed, Jan 9, 2013 @ 9:00 AM

garden industry business new years resolutionsA week (and two days!) has already rolled by in 2013. Time for a checkpoint: how are your New Year’s resolutions going?

No, not the ones where you vow to go to the gym more and eat healthier… the resolutions for your garden business!

A New Year means a new fiscal year. Round up the entire company, and create a new vision together.

The best part is that creating new, inspiring business resolutions for the New Year will translate to improvements in the fiscal year—if you do it right.

Below our Garden Media’s favorite tips for creating and achieving your garden industry’s resolutions, garden-style!

Inspire New Seeds

Your team has been home relaxing with their family and friends for a hearty chunk of time, enjoying the holidays, and the free time. Let’s face it: making the transition back to work is tough for all of us, no matter how much we love what we do. BUT, this also means you have the opportunity to seize this ho-hum attitude and invigorate it! Rally the troops. Call a meeting, and don’t announce what it’s about. Then, foster a conversation about why they love what they do. Move on and focus on the highs and lows of last year.

The New Year is a time for reflection and new beginnings, so work collaboratively to create a new, brilliant vision. Always keep your goals SMART (specific, measurable, achievable, realistic, and timely) to ensure they become reality!

Harvest Opinions

It sounds so simple, doesn’t it? But, listening is one of the most important, and all too often overlooked, aspects of working with your garden employees and green clientele. As PR pros, we just love to chat, but listening and taking a step back can teach us far more. You’ll get varied, meaningful perspectives.

Plus, listening will show you care even more. People love to be listened to—and most importantly, heard. Take the insights you’ve gathered, and use them!

Tend the Trends

It’s a New Year, and while some trends and hot items from 2012 are here to stay, the market is already moving in a new direction. New customer demands, new media, and new products are all a ’brewing. But, don’t fret! We’re here to help.

Keep afoot of the trends with a sneak peak at our 2013 Garden Trends. Just click below, and learn what you should be on the lookout for this year!


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Topics: branding, garden industry public relations, Garden Trends


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