Move over DIYers, there’s a new movement in town – the Makers.

People are shifting from “doing” to “making” as the Makers Lifestyle takes off. The movement is based on creating experiences that are unique to each individual’s taste. The Yuccies are a major player in this trend as they seek validation of their intellect and lifestyle, no matter the price.

PR pros need to be aware of these trends in order to more effectively reach their target audience through specific, unique campaigns.

Continue reading to learn about some of the most popular trends of the Makers Lifestyle.

The divide between homeowners and renters is continuously growing.

Renters are spending more of their income on housing each month as it becomes an increasingly popular living option, especially among young people in urban areas.

Meanwhile, homeowners are taking advantage of current interest rates to keep monthly payments low.

It is essential for garden companies to understand the differences between homeowners and renters. These two groups have different lifestyles that affect how and where they spend their money. You need to target marketing techniques to the different groups.

So, what are some of the most important differences between these two demographics?

Read more to learn about how you can adjust your market strategy accordingly.

In this Trending Thursday, we're examining the Makers Lifestyle trend from our 2016 Garden Trends Report. 

As the DIY movement sifts from making to “doing,” home owners and renters want to experience a personalized way of outdoor living that maintains a sense of home and familiarity.

Yuccies are leading this movement.

Learn more about the Makers Lifestyle from our latest YouTube video.

For this week’s Speaker Series, we sat down with the newest member of the Garden Media team, intern Nicole Guarasci. Nicole is a Junior at the University of Delaware, majoring in mass communication with minors in advertising and journalism.

Nicole definitely stays busy at school! She is the public relations VP for her sorority Gamma Phi Beta, a social media ambassador for the University of Delaware (you can find her @BlueHenNicole on Twitter), and a Style Guru Intern at CollegeFashionista. 

Through her experiences at the University of Delaware, Nicole has really found her place in the PR world.

Continue reading to learn more about Nicole’s experiences at Garden Media.

We've told you how people today are putting their health and wellness first. This year, 'Welltality' extends far beyond the health industry and into the garden.

Whether they’re dining out or relaxing on vacation, people remain conscious of their health.

Here is this month's 2016 Garden Trend Deep Dive.

To the untrained eye, Wawa might seem like any other convenience store or gas station. However, residents of the mid-Atlantic see it as much more.

We worship at the altar of Wawa here at Garden Media, there is one spitting distance from our office. Why? Wawa provides its consumers not only with food, fuel and coffee, but also a sense of belonging and community.

Mashable's recent story about the die hard Wawa enthusiasts, included one fan who even wrote an ode to the store.

How did a seemingly run-of-the-mill convenience store become a place loved by so many members of the surrounding area?

By utilizing current trends, offering customization and maintaining a sense of community, Wawa has become a staple in many people's lives.

Read more to learn how you can replicate Wawa’s intense brand loyalty.

Think of that one friend, coworker or client who knows just the right thing to do to get under your skin. You have probably found yourself complaining about this person once or twice.

It’s easy to complain about negative habits, especially when you are repeatedly exposed to them on a weekly or daily basis in the workplace. 

Next time a negative trait in the workplace presents itself, challenge yourself to spin it into something positive. We are PR pros after all. With that kind of attitude, you’ll definitely be more successful and also find yourself feeling happier.

Continue reading to learn how to transform negative habits into positive thoughts.

From purchasing indoor houseplants to eating organic food, people are becoming increasingly aware of their health and wellness.

Welltality is a rising trend not only in the garden industry, but also across the country.

One of the most common places we can see this trend taking off is in the kitchen. People are growing their own fresh food and enjoying the fruits of their labor with garden-to-table meals.

Packed with vitamins, antioxidant and dietary fiber, homegrown blueberries are on the forefront of this trend. They are easy to grow and their delicious taste will have kids and parents alike craving more.

BrazelBerries®, a collection of delicious compact edible berry plants from Fall Creek Farm & Nursery, embodies the welltality trend. The company continues to introduce new berry varieties each year for anyone to enjoy in their own backyard. New to the collection this year is Perpetua, a true double cropping blueberry that fruits in mid-summer and then again in the fall.

Continue reading to learn how BrazelBerries utilizes popular trends and current events to boost their business.

In this Trending Thursday, we're examining the Welltality trend from our 2016 Garden Trends Report.

People today are putting health and wellness first. This year, 'Welltality' extends far beyond the health industry and into the garden.

From living walls to garden to table meals, heath and horticulture are intertwined.

Learn more about Welltality in our latest YouTube video.

The connected greenery trend shows that consumers are getting plugged in outside.

The industry trends report finds gardening has transformed into a connected lifestyle in 2016. The rising millennial generation is constantly plugged in.

People want to be successful in the garden, and they’re turning to technology to help them grow plants both indoors and out.

Here’s this month’s Garden trend deep dive.

Continue reading for more information about Connected Greenery.