GROW! Marketing and Public Relations Tips

How to Use Memes in Your Garden Business

Posted by Emma Fitzpatrick on Wed, Mar 13, 2013 @ 9:00 AM

We live in a 24/7 world, where there is always a conversation going on Facebook, Twitter, Vine, Youtube.. People are going to be talking about the latest ending of a Phillies game or posting reviews about the newest Modern Family episode.

Memes give the people yet another avenue to express their thoughts; memes are a cultural sensation that have been growing exponentially. If you don’t know exactly what a meme is, don’t fret! We’ll cover that in just a second.

Memes and social media unite us as a nation and as a global community. Here, we’re able to connect, converse, and laugh about the same cultural icons.

Yet, memes can be an extremely valuable tool in your small business. Learn just how easy it is to become the next viral share on social media with a laughable, sharable meme!

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Topics: garden marketing, creating content, audience, branding, Digital Branding, public relations media plan, Garden Media Group, Garden Trends, social media

Green PR: Masterfully Recycle & Repurpose Content

Posted by Emma Fitzpatrick on Wed, Mar 6, 2013 @ 9:00 AM

I recycle everything. Why should an item be used only once? One of my favorite necklaces was made with old soda tabs. Recycling is only one aspect of sustainable living, but it is certainly the aspect that translates to public relations best.

We work hard to create thoughtful copy that will be of interest to multiple audiences, so why would we only use it as a press release? Exactly, we wouldn’t; it's just as wasteful as trashing a plastic bottle.

As an innovative company, we’ve got to keep moving forward.

One way to do this is by repurposing content. With oodles of outlets, recycling content looks just as chic as ever.

All your garden business has to do is implement these tips to ensure your content doesn’t look stale.

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Topics: creating content, garden PR consultant, lawn & garden public relations, Garden Media Group, content marketing

Introducing a NEW Punctuation Mark for Digital Communications

Posted by Emma Fitzpatrick on Mon, Feb 25, 2013 @ 9:00 AM

At Garden Media Group, we approach every single item on our agenda with oodles of excitement.

From the moment we wake until we sleep, we’re laughing, brainstorming, typing like crazy, and working as a team—all with enthusiasm.

If you are a dedicated GROW! Reader, you know firsthand how much we love to show our excitement even on the web. That’s right, exclamation points and emoticons galore! You’ve just got to love it!! We even have an exclamation point in our blog title!

But, what about the times when you’re just pleased and a small smile lurks across your face, but you don’t have enthusiasm exuding out of you.

Enter the Elrey Mark, the newest exclamation mark on the scene. Would you use this new punctuation, made for digital communications in 2013?

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Topics: Public relations, internet marketing, internet media, public relations media plan, Garden Media Group, social media

Garden Media Group's 2013 Valentines: Share the Love

Posted by Emma Fitzpatrick on Thu, Feb 14, 2013 @ 9:00 AM

Happy Valentine's Day!!

I know it's a bit corny and a wee commercial, but I've always been such a sucker for Valentine's Day.

The cards, the chocolates, the pink, white, and red Amaryllis flowers, and the love all around. 

Valentine's Day at Garden Media is always such a blast. We spread the love all year round with love notes in office for a job well done, constant compliments, and by working as a team every step of the way.

Today, to share our Garden Media L-O-V-E with the rest of the world, we're writing Valentines to those who warm our heart all year long.

Will you be our Valentine?

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Topics: lawn & garden public relations, Garden Media Group

Garden Media Group's Tribute to Garden Design Magazine

Posted by Emma Fitzpatrick on Wed, Feb 13, 2013 @ 9:00 AM

As I am sure you've heard, Bonnier Corporation announced that the April issue of Garden Design would be its last.

Garden Design has always been one of our favorite magazines, so we wanted to be sure we penned a valiant, fitting farewell.

Below is Garden Media Group's tribute to Garden Design.

We're outlining the history, the end, and our favorite aspects about Garden Design.

Share in the memorial by commenting your favorite moments.

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Topics: lawn and garden public relations, garden business, Garden Media Group, Garden Trends

Crafting Blog Headlines that Readers Can't Resist!

Posted by Emma Fitzpatrick on Wed, Feb 6, 2013 @ 9:00 AM

Blogging is a must for all businesses anymore. Social media platforms only allow you to say so much, which is exactly why we link every single one of our social media accounts back to our blog. We have two blogs in fact since our business is two-fold: gardening and public relations/marketing.

Our blogs are a chance for us to really hash out important issues in our industry. We're able to show that we are an expert at what we do; plus we can connect back to our main website. Blogs can also link back to your e-commerce website.

For us, the most important aspect of blogging is connecting. We've connected with new clients, fellow industry leaders, and even print media moguls.

Moral of the story: you and your garden business should be blogging! But, if you need a bit more convincing, read our ode to blogging here.

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Topics: PR Strategy, SEO, public relations media plan, Garden Media Group, social media, blogging

Social Media: The New EgoSystem Lets Us All Be Popular

Posted by Susan McCoy on Tue, Jan 22, 2013 @ 9:39 AM
Trying to wrap our head around the social networking phenomena has been a challenge for most people. It's mind boggling how much people want to share about their personal lives.

But I've had several aha moments to shed some light on the subject from several sources. The first was from Kyle Lacey who said a dozen times in one day, "Social media is 90% narcissism."

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Topics: Public relations, SEO, internet media, advertising, Garden Media Group, social media

Houseplant Appreciation Day: Why Garden Media Group LOVES Houseplants

Posted by Emma Fitzpatrick on Thu, Jan 10, 2013 @ 9:00 AM

It goes without being said that at Garden Media Group, we LOVE plants. We think, write, promote, market, and revel in all kinds of plants and horticulture accessories day in and day out.

But, today, January 10th, we want to stand on rooftop gardens and shout our love for one special kind of plant today: the houseplant! In fact, January 10th is and always will be houseplant appreciation day.


After all, we’ve got a heck of a lot to be thankful for; houseplants are more than just a pretty face—though they truly are beautiful, aren’t they? Go ahead, revel in the day!

Buy a new houseplant, share your love by gifting a plant, sing to your plant today, whisper a thank you in its leaves, whatever works for you, works for us too! As long as you celebrate and appreciate the houseplant, we (and your houseplants) will be more than happy!

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Topics: lawn and garden public relations, garden marketing, gardening, garden business, Garden Media Group

Using Instagram in Your Garden Business

Posted by Emma Fitzpatrick on Thu, Dec 6, 2012 @ 9:00 AM

Instagram is now a part of the personal realm, but it should also be in the professional world. 44% of American adults have a smart phone, which means they can easily snap a vintage-chic pictures on their Android or iPhone.

Instagram is free and has its own social network—while also easily hooking up to other social media platforms. 40% of Interbrand’s top 100 brands use Instagram, but does it make sense for your business?

Instagram has over 80 million users, and even if your garden business is focused on B2B or consumers, there’s a way to integrate Instagram into your media relations plan.

Below are 4 ways to use Instagram to spice up company announcements!

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Topics: branding, image building, garden business, Instagram, Garden Media Group, Garden Trends

It Must be a Sign... Garden Media is official!

Posted by Katie Dubow on Sat, Nov 3, 2012 @ 6:53 PM

Well, it's official!  Garden Media finally has made our mark on Kennett Square, literally! What do you think of our new sign?  Visit our new website too and tell us what you think!

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Topics: garden marketing, Garden Media Group

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