Today's Garden Center is showcasing Garden Media Group's six major consumer shifts along with several lower level trends that will impact garden purchases in its 2014 Garden Trends Report.

The overall theme, the report says, is finding balance. Each Thursday GROW! will now showcase and delve into a new garden trend of 2014.

Be sure to download the 2014 Trends Report to learn the details and forces behind each trend--and how your business can integrate the 2014 garden trends to grow your business.

Happy Labor Day y'all!!

How did the summer come and go so quickly this year? The air already feels a twinge cooler, and the calendar page has been flipped to September.

Before switching your mind to football games and pumpkin-flavored everything, revel in the last lazy day of summer.

Turns out your well-being may depend on it! 

Below is one more reason to celebrate this Labor Day with gusto.

Americans by and large live by Jack Nicholson's motto, " All Work and No Play." Just look at the infographic below for more!

Big news! Garden Media Group has released the 13th annual Garden Trends Report!

Finding happiness and balance in the garden is the theme of the 2014 Garden Trends Report, which identifies several lifestyle shifts and 12 garden trends for 2014.

If you want to be on top of things and love hearing about the hottest consumer, garden, home, and lifestyle trends, you'll want to download our trends report. If you love talking about trends and want to use them to grow your brand and maximize your garden business, you'll want to join us for "Trending Thursday" every Thursday here on GROW!  

Looking ahead, Garden Media sees six balanced sets shaping greener lifestyle choices people are making for their homes, gardens and outdoor living.

Below is a snippet of Garden Media Group's 2014 Trends Report. Download the complete report for all the details and predictions for 2014!

Once you've begun interviewing public relations firms for your garden business, you're getting serious.

Your garden business should be whittling down a list of goals and objectives and honing in on potential public relations firms.

But before you go any further in the process of hiring a public relations firm, be sure you know what not to do. You don't want to be left ripping up your contract in vein like the poor souls on the right.

Below are 3 mistakes to avoid when hiring a public relations.

Garden Media Group has launched a multitude of products over the years.

To help streamline the process, we created a 3 year plan that ensures success. 

During Year 3 of a product launch, your garden business finally gets to run full speed ahead.

Year 3 allows you to hone in on mass media, and reap the benefits of success. 

When launching a product in the garden industry, year three has a dichotomy unlike any other: you're reaping mass media success for your current product, but you have to begin to switch the spotlight to a new, exciting product as well to maintain momentum.

Launching a product is about far more than simply getting your garden product on to the shelves.

The process is, instead, about building buzz when it comes to your new product.

During year one, focus on trade and key influencers.

Now that the ball is rolling, keep capitalizing! This time though align your attention to more consumer media, a digital presence, and become a leader in trade shows this year.

Below are Garden Media's insider tips on how to succeed during Year Two of a product launch. Implement these tips from Rescue©'s Stink Bug Trap launch, and you'll have individuals asking for your product by name in a snap!

Ah, the sweet smell of spring! We've endured the April showers, and now, it's finally time for May flowers! But, that's not all that's blooming...

Throughout the month of May, Garden Media Group will hone in on one of our favorite concepts: branding!

Each and every Wednesday throughout the month of May, our Grow blog will be examining a new aspect of branding.

Stick with us, and by the end of the month, your flowers will be in full bloom--and so will your garden business's brand!

To begin the journey, we're discussing one of the most important and initial steps of branding a business: defining your brand personality and product.

What did I need from this room?  Where did I put my keys? What is her name?

On any given day, we ask ourselves countless questions like these--all centered on mental lapses. 

Forgetting things is often a part of our lives and as humans age, we remember tasks less and less. Luckily, we have a solution, and no, it does not involve cluttering your desk with multi-colored sticky notes. It's easy, simple, and delicious.

Joy Bauer, author of Food Cures, informs us that,  "A sharp memory depends on your total number of brain cells, the smooth flow of communication between the cells and the health of cells." So in order to have a sharp memory, you must spark brain cells!

To increase your memory and reduce forgetfulness, Bauer suggest snacking on these six, brain-enhancing foods below!

Branding is a compilation of the choices your business makes. There's no magic formula to crafting an impeccable brand.

In order to build your business's brand, you've first got to establish three words that really encapsulates who your brand is. How are you different than the million of other garden businesses out there?

Once you've established a solid, branding foundation, then it's time to build your brand!

Best way to build your green, garden brand? Read and use these tips below to make your brand UNFORGETTABLE. 

Garden Media Group is the premier green gardening PR firm, and it's our job to spot the hottest upcoming trends while keeping our eye on this year's trends - both in PR and gardening.

Recently, I stumbled across a stellar infographic from Monaghan and InkHouse, which details the trends of the public relations world in 2013.

You know the drill: I'll layout the 2013 public relations trends in depth, and then, you can peruse the infographic yourself!