In 2014, simple is in - in a big way. From website design to garden design, people are tired of clutter!

This spring, gardening consumers are looking for easy to navigate spaces (both in the garden and in your gardening store) full of simple lines and muted colors.

As consumers become increasingly interested in the simple elegance garden trend, your business needs to do the same.

Learn how to use this garden trend to boost business by attracting new customers to your gardening business and keeping loyal customers as happy as can be.

The localized food and healthy eating trend continues to grow and people are no longer limiting themselves to basic tomatoes and peppers in their yard.

Instead, home gardeners want to take their edibles to the next level — think quinoa, unique berries, kale and dandelions. In fact, food plant and seed sales have surpassed ornamental plant sales.

Superfoods are a growing trend (literally!), and your gardening customers are craving these healthy, disease-fighting fruits and veggies this year.

Learn how superfoods are impacting your garden business this season — and three tips on marketing the garden trend to boost your bottom line, too.

One hashtag caught my eye this past weekend — Mother's Day Should Be Every Day.

Mothers give back so much to their communities, homes, gardens, and families every day. Gardening businesses should also take a timeout to reevaluate how they're giving back to moms.

After all, women make 85% of purchasing decisions in a  household, and there's a good chance some of those women are mothers. Mothers are an influential demographic for gardening businesses.

Below are the 5 C's to effectively market gardening to moms this season.

In the gardening world, it will soon be out with the old and in with the new.

The way we learn, talk and execute gardening is all going to change in the next few years. Wondering what's driving this shift in how we learn about gardening?

Some 24% of the current population are millenials. Yes, we're talking about the tech-savvy, impatient, coddled, creative 18-36 year olds.

Below is a snap-shot of who the millenials are, why they're driving the finger-tip gardening trend, and a few tips on how your garden business can make this trend work for you.

Day in and day out, the Garden Media team helps grow green gardening companies by getting the word out about their businesses. Our public relations campaigns built rock-star gardening brands, like the Knock Out Rose and Costa Farms O2 for You. So, it's second nature for the Garden Media team to see the connections between gardening and business.

Today we're diving deeper into this parallel to learn how gardening, effective marketing, and legendary garden business leadership overlap.

Read on to learn 5 leadership and marketing lessons found in the garden. Dirt may not only be the new Prozac - it might be the secret to success for your next business plan, too.

For the garden industry, this is a busy, busy time of year! From new plants emerging in garden centers to gardening makeovers, there's a lot of garden-centric competition this time of year.

So how do you make your gardening brand stand out from the crowd?

Well, it all starts with an air-tight brand personality--and stellar products, of course.

From there, part of the fun is piggybacking on eco-events (like Earth Day, Arbor Day, and International Composting) and making your own company-specific events, too.

Below, we're detailing tips for eco-events based on successful Earth Day campaigns--and dishing on how to use these tricks to your company's advantage.

It has been said time and time again: Your garden business needs a blog.

It's not just about driving traffic to your website, but a green, glorious company blog sets you apart as an authority in your field.

Plus, blogging is a great way to offer expert advice and gently remind your customers that you are the “go to place” for information and ideas, and heck, even products!

However, maintaining a garden blog is an investment of time, energy, and creativity. Fresh ideas and interesting topics that free flow in the first few weeks may be more difficult to come by on a regular basis.

Read on to discover 3 simple tips to keep your garden blog fresh and top of mind for your customer, too!

Getting likes on your garden business's Facebook posts may seem like throwing spaghetti against the wall. You know some sticks and performs really well while others just flop. As far as the why, it's a mystery.

Thanks to a new study compiled by researchers at the Graduate School of Stanford University and The Wharton School of the University of Pennsylvania, part of the mystery has been cracked.

Trust us, using these scientifically supported tips and tricks will help you get more bang for the same amount of time spent.

Learn the top 4 data-proven tricks to help your posts on your garden business's Facebook page get more likes, comments, and impressions below.

If you want to convert more of your garden business's leads into customers (which who doesn't!?), you're going to learn Garden Media's secrets of the trade below.

Yes, converting more leads into customers isn't luck; it's about providing content in context using the information you have at your fingertips through your content marketing plan.

You've already hooked your reader by attracting them to your site, engaged with them, and now it's time to seal the deal.

Read on to discover Garden Media's secrets on converting your blog readers into new, soon to be loyal, customers with these content marketing tips.

Want to drive sales, attract new customers, and grow your garden business?

Then, join us at 2 p.m. today EST for our "Talking Trends" Google+ Hangout. You'll learn secret tips, tricks, and tactics from industry leaders and garden businesses, who have done it themselves. That's right! Our winners from our contest will be a few of our featured guests!

Click here to watch the Google+ Hangout here.

Get the skinny on what exactly you'll learn about using garden trends to boost sales and who will be joining Garden Media's Suzi McCoy below.