GROW! Marketing and Public Relations Tips

Trending Thursday: Superfoods Impact on Your Garden Business in 2014

Posted by Emma Fitzpatrick on Thu, May 15, 2014 @ 10:30 AM

The localized food and healthy eating trend continues to grow and people are no longer limiting themselves to basic tomatoes and peppers in their yard.

Instead, home gardeners want to take their edibles to the next level — think quinoa, unique berries, kale and dandelions. In fact, food plant and seed sales have surpassed ornamental plant sales.

Superfoods are a growing trend (literally!), and your gardening customers are craving these healthy, disease-fighting fruits and veggies this year.

Learn how superfoods are impacting your garden business this season — and three tips on marketing the garden trend to boost your bottom line, too.

Edibles are Alive and Well

Garden Trends For 2014  From The Garden Media Group  Infographic    Today s Garden Center

Organic farms are increasing at a rate of 9% per year. People of all ages and walks of life are becoming increasingly aware of where their food comes from. We're now concerned with what is in us, on us, and around us — in that order.

Here at Garden Media, we've watched the steady rise of edible gardening since 2004. Now, 10 years later, the trend is healthy and more popular than ever.

Food gardening increased in popularity and sales for the sixth year in a row. And, edibles are now bigger in spending flower than flower gardening.

If you're not already selling unique (and standard) veggies, herbs and fruits, investigate the addition to your garden business. Garden product manufacturers can also brainstorm a specific line of planters, tools or gardening gizmos that are edible-specific.

Believe us, the 'growing your own' trend is not going anywhere.

Double-Duty Plants

brazelberries, thornless container berries, garden media groupPhoto Credit: BrazelBerries® 

While gardeners of all interests and expertise levels are growing edibles, this trend is particularly attractive to new gardeners.

New gardeners, specifically millenials, see gardening as time-consuming and hard work.

If millenials are going to invest time in their garden, they want the garden to do more than look pretty  — they want it to feed them, too.

Plants that can do double-duty, look beautiful and result in edibles for the kitchen are piquing the interest of new gardeners. In fact, nearly 80% of young gardeners, ages 18-30, purchase vegetables to grow.

To get the attention of new gardeners, showcase a minimum of two or three advantages to growing a particular plant.

Superfoods make it easy to show the double-duties of growing since they're packed with antioxidants and vitamins.

The Secret to Getting Millenials to Garden?

Photo Credit: BrazelBerries® 

Looking to reach that key demographic of millenials? We've got the secret formula  — sell blueberries!

Today more than 25% of millennial consumers under the age of 24 purchase berries (the most popular superfood) weekly or even more frequently.

Plus, millennials who are always on the hunt for a great deal could save big by growing their own berries.

Have fun with this trend and educate millenials about the ease, convenience and deliciousness inherent in growing blueberries.

Focus on marketing blueberries to millenials this season. But, go beyond the garden.

Remember they're looking for a reason to be inspired to grow blueberries, facts to support why they should, and finally, a way to celebrate their harvest with cocktail and jam recipes.

Download Garden Media's 2014 Garden Trends Whitepaper for the Full Scoop Below!


2014 Garden Trends Report Whitepaper

Topics: garden marketing, lawn & garden public relations, Trending Thursday, Garden Media Group, garden industry public relations, Garden Trends

2024-Trends-Report-FRONT copy


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