The heart of a successful garden brand lies simply in the story it tells.

Today, media is ever-changing. New forms of social media constantly pop-up, and 33% of adults under 30 get their news on social networks, according to Pew Research.

But it’s not the media determining the fate of your grand brand.

The significance and power of your story is what links people to their favorite brands, and keeps them coming back.

A powerful story will always resonate, no matter what platform it’s read on.

Learn three concepts to create powerful stories that will resonate with your target audience.

To thrive in the present and grow in the future, garden brands need to market, target and build relationships. This is important to do with all customers, but particularly crucial in appealing to Millennials. 

Millennials have a desire to create their own path, influencing how and why they opt for one garden brand over a competitor. Often called the "DIY generation", this growing consumer base's preferences will become increasingly important to your garden business. 

Millennials are already extremely powerful - and their buying influence in the garden industry is only budding.

Continue reading to learn 5 tips and tricks to sell and market gardening to Millennials.

Contrary to popular belief, the most important commodity to a garden business isn't money.

The mysterious asset we're talking about has nothing to do with the monetary economy.

What is it?

Your brand's reputation.

You need to understand where your gardening business stands in the marketplace in order to continually improve your position.

To do this, you'll first need to measure your reputation.

Keep reading to learn 3 ways you can measure public opinion about your garden business.

Millennials are unique in the way they communicate, making it necessary for garden brands to reach out in ways that continually appeal to this digital generation. 

On average, Millennials are connected with media 18 hours a day with large portions of those hours being spent browsing the internet and social networking.

Millennials are three times more likely to follow brands that appeal to them than a family member on social networking sites.

Luckily for your garden brand, the odds are in your favor.

Continue reading to learn the ins and outs of how your garden business can best connect with Millennials. 

There’s been a lot of buzz about brands redefining terms, especially among brands marketed toward women.

There’s the Dove Campaign for Real Beauty, Under Armour’s “What’s Beautiful” competition to redefine the female athlete, Betty Crocker’s redefinition of “homemaker” and most recently, Always’ #LikeAGirl campaign.  

What's the secret to these marketing campaigns' success?

First, instead of avoiding challenges, these marketing campaigns confront them head on.

Then, the challenges are transformed into something new, interesting and undoubtedly buzz-worthy.

Read on for tips about how the gardening industry can redefine the classic image of the gardener. 

Everyone in the garden industry wants to know: “How do we reach Millennials?”

Already, Millennials are a bigger generation than the Baby Boomers and have a collective buying power of $200 billion annually.

In Garden Media’s new eBook How to Market Gardening to Millennials, we’re sharing tips and tricks on how to reach this powerful demographic.

Starting now and continuing each Wednesday in July, our GROW! blog will be detailing who the Millennials are, what matters to them, and how to build a long-term brand relationship with this generation.

Let’s start with what you need to know about Millennials – and why this generation is integral to the future of your garden business’ prosperity.

Trust is an essential element of any successful, long-term gardening business.

Before building brand ambassadors, you first need to earn trust. Once earned, trust can easily be lost if business leaders fail to communicate honestly and transparently with their consumers and shareholders.

Everything you do or don’t do affects the perception of your brand, and in the long run your trustworthiness is your most valuable asset.

Below learn four tips to boost your brand reputation and build fast, long-term trust in your company 

With every trend, there's an anti-trend, also known as an antipode.

Especially in the realm of garden design and outdoor living decor, there's always a multitude of trending styles.

As such, while simple elegance's crisp lines and black/white flower combinations make a subtle statement, the trend's antipode "Frac'd Up" is breaking all the rules.

Frac'd Up garden design and decor rejects neat and tidy. Instead, this garden trend embraces geometric shapes, exemplified by fractions and dimensions with explosions of colors and textures.

Read on to see 3 ways your garden business can leverage the Frac'd Up garden trend to stay on the cutting edge in 2014.

Looking to build brand recognition for your garden business and attract new customers at the same time?

Tapping the first stage of the buying cycle, the awareness stage, with stellar digital content may be your solution.

By creating digital content, your gardening business can help gardeners become inspired or learn how to tackle a new DIY project. Armed with knowledge you’ve shared, customers feel confident in solving a problem, and best of all, you’ve earned their trust by sharing your expertise.

Read on to discover 4 ways to attract new garden consumers to your gardening business by enhancing your digital content.

As the buy local, live local movement continues to thrive, this trend is still growing in 2014 with cultur-vating.

Gardeners are taking local to the next level this season.

Instead of simply buying local, they're growing local plants and flavors - and blending it with their international heritage.

Gardeners crave this duality of culture and plants for spring and summer 2014.

Discover how your garden business can use the cultur-vating garden trend to give your customers what they want this season.