GROW! Marketing and Public Relations Tips

Trending Thursday: Live Plants are a Garden Trend for Valentine's Day

Posted by Emma Fitzpatrick on Thu, Feb 13, 2014 @ 9:00 AM

This year, Valentine's Day is getting trendy--garden trendy that is.

People are looking for a unique gift that goes beyond the typical box of chocolates and bouquet of red roses--and gardeners everywhere are sure to be pleased!

Live plants are red hot this Valentine's Day! Why?

Living plants are a way to show that your sweetheart that your love will keep blooming long after the holiday is over.

Plus with the wide array of beautiful, live plants and garden accessories, you can find a unique gift that's just right for your sweetie.

Read on to discover Garden Media's top 4 trendy Valentine's Day gifts that grow this year.

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Topics: garden marketing, Trending Thursday, Garden Media Group, garden industry public relations, Garden Trends

Get Free Press for your Garden Business: Enter Garden Media's Contest

Posted by Emma Fitzpatrick on Thu, Jan 16, 2014 @ 9:00 AM

 

New Call-to-Action

We know you love talking, reading, and writing about the hottest garden trends each year.

So, this year, we're handing the microphone to you! We want to hear directly from you how you're using the 2014 Garden Trends Report in your garden business.

We're hosting a contest to find a featured guest for our Talking Trends Google+ Hangout on February 20, 2014. If you're featured, you'll get the Garden Media red carpet treatment to get free press for your garden business!

Read on to learn how to enter Garden Media's contest and get press for your garden business!

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Topics: garden marketing, lawn & garden public relations, Garden Media Group, garden industry public relations, Garden Trends

Trending Thursday: Garden Trends 2014 Whitepaper Revealed

Posted by Emma Fitzpatrick on Thu, Jan 9, 2014 @ 9:00 AM

January is the month to align your garden business's strategy with the major home, garden, and lifestyle trends of 2014.

Taking hold of 2014's garden trends gives your business a boost. Your customers are always on the lookout for the newest, hottest trend.

With Garden Media's 2014 just released Whitepaper, you can learn all about the 2014 garden trends in a short, comprehensive report packed full on numbers and research supporting the trends.

Using this whitepaper, your garden business can take the 2014 garden trends and implement these trends into your business.

To break it down further, below are Garden Media's 2014 Garden Trends in a nutshell.

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Topics: garden marketing, Trending Thursday, Garden Media Group, garden industry public relations, Garden Trends

Top 5 Twitter Mistakes to Avoid in 2014

Posted by Meg McGrory on Wed, Jan 8, 2014 @ 9:00 AM

With each passing day, more and more businesses are jumping onto Twitter.  As more businesses begin using this social media platform, more of the same mistakes are being made.

Twitter is a great place to connect with your consumers and further your garden company's brand.  But, be wary, if you fall into these traps Twitter can harm more than help.

Keep reading to find out if you’re making one of the top 5 Twitter mistakes of 2014; then, we'll help you fix it too.

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Topics: garden marketing, Twitter, marketing communications, lawn & garden public relations, Digital Branding, garden industry public relations, social media

Trending Thursday: Garden Media Garden Trends for 2014

Posted by Emma Fitzpatrick on Thu, Jan 2, 2014 @ 9:00 AM

Welcome back y'all! Just like that the holiday season has come and gone, another year has passed and best of all, we're back in business.  

Is this the year you're going to make a marketing splash?  We have a lot to offer you and your garden business in 2014.

First off, Trending Thursday will be sticking around. Throughout November and December, the global consumer trends and lawn and garden industry trends were covered in a post each Thursday.

Starting next Thursday, a specific garden and home trend outlined in the 2014 Garden Trends Report will be delved deeper into each Trending Thursday.

Before we march forward, however, we wanted to take a second to recap the biggest garden consumer and industry trends.

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Topics: garden marketing, Trending Thursday, horticultural marketing communications, Garden Media Group, Garden Trends

Trending Thursday: Does Your Garden Business Cater to the Masses?

Posted by Meg McGrory on Thu, Dec 19, 2013 @ 9:00 AM

As our economy evolves, cheaper prices and convenience are dominating the market.  Fewer mom and pop stores are able to survive, leaving room for the big-box stores and home improvement centers to move in. 

Just about everything we need in our daily lives is available for purchase at the local big-box chain--or on their online counterpart.  The convenience of getting everything at one destination rather than a few specialty shops mixed with the promise of low prices has customers drooling.

The gardening world isn’t exempt from this shift.  More and more people are turning to mass retailers for their gardening needs, according to the 2014 Garden Trends Report.

Continue reading to learn where gardeners are getting their supplies and how your garden business can join the trend in 2014.

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Topics: garden marketing, Trending Thursday, Garden Media Group, Garden Trends

Six Public Relations Actions to Take Before 2014

Posted by Katie Dubow on Wed, Dec 11, 2013 @ 9:02 AM

This year-end checklist offers several suggestions to enable you to take control of your garden marketing and PR before 2014. 

Here are 6 actions to consider to jump-start your marketing in 2014.

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Topics: garden marketing, garden PR consultant, lawn & garden public relations, garden industry public relations

4 Compelling Reasons to Start a Garden Business Blog

Posted by Meg McGrory on Wed, Dec 4, 2013 @ 9:00 AM

After you’ve brought your website into the 21st century and gotten your social media game under control, ask yourself: what’s the next step to building my garden business? 

Now, it’s time to start a blog. 

Why?  81% of U.S. online consumers’ value information and advice found on blogs, and a whopping 61% of those consumers have a made a purchase based solely on that advice.  If you haven’t already, it’s time for you and your garden business to get on board with blogging!

What is a blog, exactly? A web log (blog for short) is a website made up of short, information packed entries.  

Below are the top 4 reasons blogging affects the bottom line of your garden business.

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Topics: garden marketing, branding, image building, garden business, social media, blogging

7 Marketing Tips for Successful Cyber Monday Sales

Posted by Katie Dubow on Wed, Nov 20, 2013 @ 8:55 AM

In 2012, customers spent $1.7 billion on Cyber Monday, and the forecast for this year predicts a whopping $2.27 billion. Next to Black Friday, it’s the biggest shopping day of the year. Many customers prefer shopping Cyber Monday deals because they get to enjoy the same bargains, but avoid the lines, the crowded parking lots, and the massive amounts of people.

Did your garden e-commerce business take a piece of that 1.7 billion dollar pie last year?

If not, it is important to get on the ball this year to make sure your marketing strategy has a Cyber Monday plan. Don’t miss this huge sales opportunity.

Here are seven tips to keep in mind for any garden e-commerce business planning their Cyber Monday strategy.

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Topics: garden marketing, Digital Branding, Cyber Monday

Garden Media Reveals the Best Holiday Gifts for Gardeners on 11/19

Posted by Emma Fitzpatrick on Mon, Nov 18, 2013 @ 9:00 AM

It may seem early to be talking about holiday gifts, BUT, since Thanksgiving is so late this year, we couldn't wait!

Plus, this traditional holiday shopping season (after Thanksgiving) to Christmas Eve is the shortest one in a DECADE.

To jumpstart your holiday shopping, we partnered with Hometalk to have a live, fun Google+ Hangout tomorrow, November 19th at 2 pm EST. We'll be talking about the best gifts for gardeners on any budget.

Read on to learn how to join--and get a sneak peek at the features we'll be unveiling!

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Topics: garden marketing, Digital Branding, Garden Media Group, Garden Trends

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