Events, conferences, trade shows, it’s a common tool for buying and selling in the green industry. But it seems like every week we hear of another show cancelling due to COVID-19. Many are choosing to go virtual.
Yes, virtual events can be a headache to attend and plan for, they do offer some unique opportunities to build brand value and trust. The internet can be a strategic resource that can help your business pivot and adapt.
Event marketers agree (97%) — going forward, the most rewarding events will have a virtual component
Read on to discover how you can use online events in your digital marketing campaign and profit from them.