As promised, GROW! will continue to focus on one case study a month. Plus, at the end of the month, we'll host a Google Hangout for our ebook club. 

Every Wednesday in June, we will be posting about the elements of a successful public relations campaign.

To begin, we're going to detail what a PR campaign is and how it's different than an advertising campaign 

Social media is, of course, at its core about connecting with green, gardening customers. Here, your company is able to transcend the stigma of being a money-hungry business. 

On social media, your garden company is able to meaningfully connect by showcasing your sense of humor, ability to listen, and individualized responses.

Twitter, Facebook, Pinterest, and Instagram provide a medium for your garden brand to show the face and personality behind your product.

Yet, in order to truly succeed in the realm of social media, you not only have to have a presence, but your digital persona should produce. The fruits of social media are different for each business: increases in likes, profit, website visits, or loyal customers.

Whatever your garden business hopes to achieve on social media, you need to create effective, meaningful calls to action with our tips below!

Google+ is the black sheep of social media. The rest of the gang, think Facebook, Twitter, Instagram, and Pinterest garner much more attention. 

While Google+ may not be the most popular, the one major advantage of Google+ is the Google Hangouts. 

Google Hangouts are the perfect fit for your small business--and will offer you a competitive edge over other garden businesses. 

See what a Google Hangout looks like in action by joining Garden Media for our first ebook club discussion on branding! 

Below, we'll detail how to use a Google Hangout and the many ways you can start using Google Hangouts to better connect with your green consumers.  

Once your brand has been defined and broadcast across regional and national media outlets, you need to ensure that your garden business stays the center of attention.

To gurantee that your product is not a one hit wonder, you have to strategically market your brand to be the new must-have item, year after year.

Consumers are constantly vying for the cutting edge, so make sure you and your gardening influencers are afoot of this year's trends.

By connecting your gardening brand and product to annual trends, you'll remain the apple of the media (and your consumers') eye!

So, you've got everyone on board with your new gardening brand. You know how to describe your brand in three simple words; and, you've answered the 4 W's.

Now, you've have to work on making the world love your gardening brand.

To do this, you've got to get your brand in front of local and national media. 

The best way to ensure you get placements on t.v., magazines, and newspapers is to humanize your garden brand. 

With the amount of time we spend thinking about all things gardening and marketing, it's easy to forget one of the most integral aspects of success in a business: you.

As the leader of a successful business, I know you take work home with you -especially during the busiest season of the year.

For gardeners, early spring is the time when flowers, seeds, soils, and chic containers are flying off the shelf.

Well, we think it's time to take a brief mental break from sales increases.

In order for your garden business to be successful, you need to learn the importance of self-care.

Congratulations! Since you have outlined your three branding words, you're on the way to creating a stellar brand.  You know who you want to be, and now, you've just got to figure out how to get there.

It's time to describe who your brand is in more detail.

The easiest way to define your brand is by answering the 4 W's of your garden brand.

While companies like Facebook and Twitter continue to duke it out, one social media platform stands alone: LinkedIn.

LinkedIn has never had any competition. It remains the only professional network.

Yet, there is one fatal flaw that millions of LinkedIn users are making daily.

Learn how to avoid the flaw and continue to stand out on LinkedIn!

Ah, the sweet smell of spring! We've endured the April showers, and now, it's finally time for May flowers! But, that's not all that's blooming...

Throughout the month of May, Garden Media Group will hone in on one of our favorite concepts: branding!

Each and every Wednesday throughout the month of May, our Grow blog will be examining a new aspect of branding.

Stick with us, and by the end of the month, your flowers will be in full bloom--and so will your garden business's brand!

To begin the journey, we're discussing one of the most important and initial steps of branding a business: defining your brand personality and product.

As much as we talk about social media, press releases, and witty infographics, the medium simply will not matter if there isn't strong content backing it up.

Content is king and will be for the foreseeable future. Before you go blazing a new digital medium trail, you’ve got to pause and think before you do.

If you want your mediums to be successful, your content has to set the foundation. Meaning before you think about the how, you need to think long and hard about the what.

Strong, interesting content is the only way to ensure your clientele keeps coming back to you.

To get your mind wheels a’turning, here are eight types of content that consumers are proven to love.

Implement these tips next time you post on social media or write a press release, and voila, you’re the brand they’ll forever return to.