GROW! Marketing and Public Relations Tips

Emma Fitzpatrick

Recent Posts

Social Media Analytics Made Simple

Posted by Emma Fitzpatrick on Wed, May 1, 2013 @ 9:00 AM

Your business can’t juggle every social media outlet. If you try, you’ll end up pulling all of your hair out—and see very little pay off.

To truly master the art and daily practice of social media, your garden business has to be mindful about tracking your success. Using social media tools and tracking devices, you can easily learn what social media platforms are the most successful while also discovering what posts are most popular.

Below, we’ve outlined three powerful tools to track and analyze your social media success that are simple, secure, and versatile.

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Topics: Pinterest, creating content, Twitter, Digital Branding, Instagram, social media, facebook

Tracing the Public Relations Trends of 2013

Posted by Emma Fitzpatrick on Mon, Apr 29, 2013 @ 9:00 AM

The world of public relations has undergone a major facelift in the last ten years. 

With social media and digital marketing forever on the rise, traditional forms of media have been under scrunity.

Bloggers, social media moguls, and online news stories have been the preferred mediums as of late.

Garden Media Group breathes garden and public relations trends; it's our job.

To make your job easier, we're dissecting traditional forms of media and outlining the public relations trends of 2013. 

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Topics: PR Strategy, Public Relations Trends, Digital Branding, trends, internet marketing, internet media

Powerful Presentations for Garden Industry Innovators

Posted by Emma Fitzpatrick on Thu, Apr 25, 2013 @ 9:00 AM

Presenting new ideas, whether it's to your in-house team, your board, or a green audience at a conference, is your time to shine.

This is your moment to tell a captive audience just exactly why your product or business is the bee's knees.

Yes, public speaking is terrifying, which also means it's exhilarating. 

One of the quickest ways to flourish (or flunk) a presentation is to use visual aides. The next time you're presenting, mesmerize your audience with one of these hip, modern presentation tools. 

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Topics: Public relations, creating content, internet marketing, public relations media plan, Youtube

Tweaking Your Tweets for Repeat

Posted by Emma Fitzpatrick on Wed, Apr 24, 2013 @ 9:00 AM

In the realm of social media, we're still learning how to best measure our business sucess. The medium is still new, so the best way to see how we're doing hasn't been fully established yet. But, we are learning!

Each social media platform is different, so you need to measure its success in a different way.

As far as Twitter goes, one of the best indicators of success is how many times your tweets are retweeted.

Retweets matter because they show how often your followers are engaging with your material. If a follower retweets you, it means they love your material enough to share it as their own!

We've got three types of tweets that are you want to avoid because they're almost never retweeted, and a new, hot way to measure your business's best formula for retweets.

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Topics: Twitter, Digital Branding, social media

Branding Bandits: How Do They Do It?!

Posted by Emma Fitzpatrick on Mon, Apr 22, 2013 @ 9:00 AM

Branding is a compilation of the choices your business makes. There's no magic formula to crafting an impeccable brand.

In order to build your business's brand, you've first got to establish three words that really encapsulates who your brand is. How are you different than the million of other garden businesses out there?

Once you've established a solid, branding foundation, then it's time to build your brand!

Best way to build your green, garden brand? Read and use these tips below to make your brand UNFORGETTABLE. 

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Topics: garden marketing, branding, garden PR consultant, lawn & garden public relations, image building, Garden Media Group, garden industry public relations

Facebook Fatigue: Is It Time to Move On?

Posted by Emma Fitzpatrick on Thu, Apr 18, 2013 @ 9:00 AM

Facebook has been the dominant social media site since 2005. 

For eight years, Facebook has crushed any other social media platform in size, daily usage, and reach.

But, we all know even gold can tarnish. Facebook Fatigue is officially setting in. People are just getting worn-out with Facebook.

Find out all the details of Facebook Fatigue below, and learn how your small business should react accordingly!

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Topics: PR Strategy, marketing communications, Public Relations Trends, Digital Branding, image building, internet media, social media, facebook

Illustrating Tweet Increases Your Social Engagement

Posted by Emma Fitzpatrick on Wed, Apr 17, 2013 @ 9:00 AM

Today, images are preferred over text, especially in the realm of social media.

All day, every day we as consumers are inundated by constant text. And, when we log onto our social media accounts, we're bombarded with even more words.

While our eyes and brains have adjusted, most of the time we simply scroll right past that boring old black and white text.

Bring your text to life on Twitter by illustrating and visualizing your text. Watch your social engagement grow off the charts!

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Topics: creating content, Twitter, PR Strategy, Digital Branding, image building, public relations media plan, social media

Where's the Line? Halo Marketing vs. Brand Activism

Posted by Emma Fitzpatrick on Mon, Apr 15, 2013 @ 9:00 AM

No longer are businesses just allowed to focus on making more and more money.

Consumers want to know that the businesses they support are, in turn, supporting and helping the world around us. In fact, often-sought after millenial crowd (18-29 year olds) prefer cause-marketing more than other generations.

We are in the age of corporate responsibility and citizenship.

But, the line gets a little fuzzy somewhere between donating to a universal cause and helping a more controversial issue.

Learn the differences between halo marketing and brand activism while discovering how to support both sides best!

 

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Topics: PR Strategy, marketing communications, Digital Branding

The PERFECT Public Relations Pitch

Posted by Emma Fitzpatrick on Wed, Apr 10, 2013 @ 9:00 AM

As baseball season starts in full-swing, I've been amazed by the similarities between the world of 95 mph pitches and pitches within the world of public relations.

When it comes right down to it, we're both trying to make the perfect pitch. Baseball pitchers want to strike out their opponent, show off their talents and win!

As public relations pros, we too are trying to score- local, national, and digital press coverage.

Here at Garden Media we are always striving for perfect. While we know that there will always be good, bad, and better pitches, we've created the Pitch Perfect Test to make your next public relations pitch a step closer to perfection!

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Topics: PR Strategy, Media Relations

Creating a Lifetime of Customer LOVE

Posted by Emma Fitzpatrick on Wed, Apr 3, 2013 @ 9:00 AM

As a business, of course, you need to sell your product. But, being a business means far more than just your net profit.

Let's face it, if that's all your focused on, you're going to miss a trillion little steps that will get you to that point.

When it comes right down to it, the people who buy your product run your business. Scary, right? But, it doesn't have to be!

Follow our tips below to make sure you and your garden business are fostering a lifetime of customer l-o-v-e. If your customers love your product, then you'll be in a prosperous business forever!

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Topics: audience, image building, garden business, garden industry public relations

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