GROW! Marketing and Public Relations Tips

5 New Year's Resolutions for PR Pros

Posted by Jourdan Cole on Wed, Dec 30, 2015 @ 11:53 AM

Time is quickly running out in 2015, which means it’s time to make decisions and set your New Year’s resolutions for 2016!

Coming up with a personal resolution is easy — you know what your bad habits are and what you need to do to change them. There are support groups, clubs and apps to help you change your ways. Professional resolutions are trickier to identify because the list could honestly be endless.

Keep reading below to learn about the 5 pr resolutions will change your life and your business in 2016.

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Topics: PR Strategy, trends, press releases, garden industry public relations, emails, holiday

Everything You Need to Know About the Next Generation

Posted by Courtney Kates on Wed, Dec 16, 2015 @ 9:09 AM

We’ve talked a lot about the importance of marketing to Millennials.

But, who is next?

Last week, MTV released a new name for the next generation: the self-proclaimed Founders.

So, who are they...? 

Read more to learn about who the Founders are and how to appeal to this next generation.

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Topics: audience, branding, PR Strategy, trends, internet media, garden industry public relations, social media, Garden Media

The Secret to Great Presentations

Posted by Courtney Kates on Wed, Dec 9, 2015 @ 10:46 AM

Everyone gives a presentation at some point in their career.

And whether you thrive on the opportunity to showcase your accomplishments or shudder at the thought of speaking in front of a crowd, there’s no denying that professional presentations and strong public speaking skills are important qualities to have.

Although it might seem intimidating, giving a presentation doesn’t have to be scary. Planning ahead, remaining authentic and owning your nerves are some of the best ways to impress clients, coworkers or management during your next presentation.

Continue reading to learn more about how to give the best presentations.

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Topics: Public relations, audience, branding, garden business, garden industry public relations, Garden Media, public speaking

Work hard, play hard: fun in the office increases productivity

Posted by Courtney Kates on Wed, Dec 2, 2015 @ 11:56 AM

Now that we know divergent thinking leads to innovative ideas, it’s time to discuss another important factor in creativity:having FUN!

 

While work and play may seem like conflicting ideas, an article in Entreprenuer Magazine suggests having fun in the office can increase employee motivation and productivity, which leads to increased ROI.

Google may be one of the most well known companies famous for having fun. The company is well known for its innovative office designs and creativity-based culture.

While we might not have tube slides and food trucks at Garden Media Group, we still know how to have fun while getting the job done.

Read more to learn about ways you can integrate fun in the office.

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Topics: garden business, Garden Media Group, garden industry public relations, Garden Media, leading

Tips For Making Marketing Decisions

Posted by Nikole Gennari on Thu, Aug 20, 2015 @ 9:07 AM

Published more than 24 years after his death Dr. Seuss’, What Pet Should I Get? is the latest addition to his already vast collection of children’s books. The public will cherish this new story for years to come.

In true Dr. Seuss fashion, the book features vibrant illustrations and perfectly paired rhymes. Brother and sister are allowed to choose a new pet for their family and when they arrive at the pet store they see cats, dogs, fish, birds and even monkeys. The decision becomes overwhelming for the children.

Though the book appeals directly to children, its underlying theme is universal: decision making is important.

In business, challenging decisions have to be made. Even the smallest decision can have an impact on the company, client or community as a whole.

Here are some helpful tips to alleviate stress when garden brands are faced with a difficult decision.

Continue reading for tips on how to make decisions with ease.  

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Topics: Public relations, audience, PR Strategy, garden business, garden industry public relations

Tips for Brands Breaking into New Markets

Posted by Nikole Gennari on Thu, Aug 13, 2015 @ 10:05 AM

Downward facing... IPA?

Lululemon, the popular active wear company best known for its popular line of yoga pants and active wear, has released a new product: beer.

The company is set to debut its Curiosity Lager at the Seawheeze yoga festival in Vancouver this weekend. The new beverage is geared toward men.  

The launch of this beer from an active wear brand poses a critical public relations question: How far should brands stretch their boundaries into new markets?

Continue reading for information about how brands can expand into new industries.   

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Topics: branding, Marketing to Millennials, garden industry public relations, Garden Trends, social media

Speaker Series:Tracey Brown Sees the Big Picture

Posted by Samantha Arcieri on Wed, May 20, 2015 @ 12:00 AM

For this week’s speaker series, we sat down with Tracey Brown, Garden Media’s office manager.

While her title is short, Tracey wears an endless list of hats when it comes to the office and making it run smoothly. From bookkeeper to resident office baker, there’s nothing she can’t do. It's why we call her our "BeeKeeper."

Continue reading to learn more information about Tracey and the role she plays at Garden Media. 

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Topics: PR Strategy, image building, Garden Media Group, garden industry public relations, Speaker Series

Speaker Series: Dr. Doug Tallamy Calls for Diversity

Posted by Samantha Arcieri on Mon, May 11, 2015 @ 11:39 AM

For this week’s speaker series, Garden Media was thrilled to sit down with a true garden rock star over lunch. Doug Tallamy discussed biodiversity, native plants and the future of the industry. 

Tallamy is the Professor of Entomology and Wildlife Ecology at the University of Delaware. He’s the author of Bringing Nature Home, The Living Landscape and an op-ed contributor for the New York Times.

He has authored 80 research articles and has taught Insect Taxonomy, Behavioral Ecology, Humans and Nature, Insect ecology and other courses for 34 years.

Tallamy answered questions and stressed the importance of supporting food webs, pollinators and native plants. He said we need to create living landscapes where life thrives, not "dead zones" that do not support ecosystems. 

Continue reading for more information about Tallamy and his visit with Garden Media.

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Topics: Garden Media Group, garden industry public relations, Garden Trends, key influencers, Speaker Series

Trending Thursday: 'House of Bricks'

Posted by Samantha Arcieri on Thu, Mar 5, 2015 @ 9:00 AM

Everyone is talking about this weekend’s House of Cards binge - even the cast of Sesame Street. 

In a new clip titled “House of Bricks” a cruel politician named Frank Underwolf attempts to blow down the three little pigs’ houses and take over the strong “White Brick House.” 

This clip has everything, House of Cards references, basic math problems and even an appearance by the three little pigs. (And yes, Underwolf speaks directly in to the camera.)

The Sesame Street version of House of Cards demonstrates a valuable public relations lesson. Brands can reach more consumers when they cater their messages to appeal to target audiences. 

Continue reading to learn how garden brands can appeal to new consumers.

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Topics: audience, branding, Garden Media Group, garden industry public relations

How Working in Public Relations is like Dating

Posted by Samantha Arcieri on Wed, Feb 11, 2015 @ 9:00 AM

Valentine’s Day is quickly approaching, which means thousands of people across the country will demonstrate their love and affection thought cards, candy and dinner.

While a lot of people offer different opinions about the Feb. 14 holiday, there’s one thing professionals in this industry can agree on: working in public relations is like dating.

In honor of Valentine’s Day, here is a list of reasons why we equate this industry to the dating scene. 

Continue reading for more information about why working in public relations is like dating.

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Topics: Public relations, branding, Garden Media Group, garden industry public relations, Valentine's Day

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