GROW! Marketing and Public Relations Tips

Teens Abandon Facebook for Other Platforms

Posted by Katie Dubow on Tue, Jun 5, 2018 @ 8:27 AM

Half of teenagers in the United States (45%) are online for almost all their waking hours. But where are they and how do marketers reach them?

The social media landscape, in fact the entire internet, looks so different than it did just three years ago. And while Facebook has still remained the giant, it has new competition for teen’s time.

Pew Research revealed that 51% of teenagers (13-17) use Facebook—a drop of 20% from three years ago. Which was a drop from years before that, too.

The Pew Research’s survey also highlights a priority for images and videos to capture teens’ attention. They are embracing visual- and mobile-first platforms.

Read on to learn what platforms they prefer and how to capture their attention there.

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Topics: trends, Marketing to Millennials, Instagram, Youtube, facebook, Snapchat, Gen Z

The Best PR Podcasts (2018)

Posted by Katie Dubow on Wed, Apr 25, 2018 @ 3:46 PM

Here at Garden Media we are huge fans of talk radio and NPR is our favorite.

So when the podcast medium went through a resurgence, we were thrilled. Our fascination started with Serial and grew with the countless episodes of How I Built This, by Guy Raz.

We've written an entire blog about why you should start podcasting. And we've created a list of our favorite garden podcasts. But today, we are going to dive into our favorite business podcasts to listen to. And, we want to hear from you, too! What are your favorites podcasts? What are your favorite episodes? Let's hear it!

Read on for our eight favorite business podcasts of 2018.

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Topics: Marketing to Millennials, marketing, podcasts

Millennials are DIYers

Posted by Katie Dubow on Thu, Dec 14, 2017 @ 6:48 AM

As millennials step into becoming homeowners, Home Depot sees them ringing up more do-it-yourself projects at its stores.

A  recent CNBC Report  on  Home Depot’s latest earnings says the retailer had an “impressive increase” in same-store sales with people spending the most on tools, lumber, garden accessories and flooring.

While hurricanes and wildfires account for some increases, Home Depot said another reason was “younger shoppers who prefer DIY.”

So if you're in the small group of brands who think millennials are not your target market, think again.

Read more to see how to engage with this DIY generation.

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Topics: branding, Marketing to Millennials

Holiday Spending Up with Young Adults

Posted by Katie Dubow on Thu, Nov 30, 2017 @ 9:10 AM

With Black Friday behind us, who do you think will be the big spenders this holiday?

According to a recent survey by The National Retail Federation (NRF), young adults ages 18-24 plan on spending more this holiday season compared to last year.

54 percent of consumers overall, plan to spend about the same as last year, while 24 percent plan to spend more. Among those aged 18-24 — which includes the oldest members of Generation Z — 46 percent say they will spend more than last year.

“As Gen Z and Millennials get older, their purchasing power increases, and the rise in disposable income is sure to be seen by retailers,” NRF President and CEO Matthew Shay said. “This group of consumers has spent time carefully researching gifts for friends, family and themselves, and are ready to begin knocking out their shopping lists.”

What do these holiday spending trends mean for garden businesses?

Read more to find out how to ensure these big spenders are shopping your products or store.

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Topics: Marketing to Millennials, holiday, Gen Z

Opposites Attract: Vogue and Vice edition

Posted by Katie Dubow on Wed, Nov 15, 2017 @ 7:50 AM

At a recent Hubspot conference, creative director Katie Dubow learned the importance of getting different perspectives for your idea, brainstorm session or project.

"You can't think in new ways if there isn't diversity of perspective and experience," said Elaine Welteroth, editor-in-chief, Teen Vogue.

The new collaboration between Vogue and Vice is a perfect example of this because as the new Project Vs tagline says, "opposites attract.”

Learn more about Project Vs, set to launch in 2018, and how going outside the box can attract new audiences and strengthen your brand.

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Topics: Marketing to Millennials, content marketing, Brainstorming

The Generic Generation

Posted by Katie Dubow on Thu, Sep 14, 2017 @ 8:52 AM

Every brand and company wants to reach new customers. Brand builders will help you define your exact target audience, identify competition, and develop strategies to create repeat customers. But, there may be bad news. 

New research shows that more than half of millennials have no use for big brands.

Don't worry, there's hope for small brands yet, (even the big brands can still survive the millennial itch) if you understand what makes this generation tick and how to reach them.

Learn how to appeal to the Generic Generation.

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Topics: branding, Digital Branding, Marketing to Millennials

Gen Z is not the next Millennial

Posted by Katie Dubow on Thu, Sep 7, 2017 @ 8:20 AM

Generation Z, born between 1997-present, are not the new Millennial. People often believe this cohort closely resembles Gen Y, however, this is merely a misconception.

These dynamic young consumers control $44 billion in spending power and are already cultural disruptors in their own right.

To engage Gen Zs, marketers need to address the characteristics, priorities, and ideals that are driving their decision-making, and will continue to throughout their lives.

Brands must update their practices to better accommodate Zs’ distinct generational traits, habits, and lifestyles in order to be market leaders today—and remain relevant tomorrow.

Keep reading to learn more about this powerful generation and how to reach them.

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Topics: Digital Branding, Marketing to Millennials, Gen Z

Don't Get Stuck in the 'Been There. Done That' Routine

Posted by Tracey Brown on Thu, Jul 20, 2017 @ 9:01 AM

What’s the best way to learn how to use a new software or brush up on the ones you already use? Tutorials are available for every software application out there and it’s worth brushing up your skills every now and then.

You probably have a software program you’ve worked with for years and it still meets all your needs. You’ve used it so long you know all the shortcuts, or do you?

Recently, I took an online tutorial for MS Excel, a program I’ve used more than half my life. Before taking this course, I thought I knew the bulk of what the program could do l and that I was completing the processes in the best possible way. However, I learned so much in just one hour that will save me a significant amount of time in the long run.

We too often resort to the phrase, “Been there. Done that.” When any systems get updated, we should still take the time to learn what’s new.

Continue reading to learn why it’s important to teach an old dog new tricks.

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Topics: branding, Marketing to Millennials, image building, garden business

Stop Marketing to Millennials

Posted by Katie Dubow on Thu, Jun 22, 2017 @ 8:12 AM

Yes, Millennials are the largest generation to date and make up a huge share of the U.S. workforce.

But is the obsession over marketing to Millennial consumers warranted?

With shifting paradigms surrounding adulthood, Millennials are defining maturity differently. According to a recent survey by Nationwide Current Accounts, Millennials in the U.K. don't consider themselves ‘grown up’ until age 27. Over half feel like entrance to adulthood depends on particular milestones rather than age. One in five believe they’re mature when they have children, when they move out of their parent’s home and when they start paying bills.

Continue reading to learn when Millennials will "grow up" and when garden brands need to start paying attention. 

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Topics: Marketing to Millennials

Who is Gen Z and How do We Get them Gardening?

Posted by Katie Dubow on Thu, May 25, 2017 @ 8:56 AM

Millennials are the buzz word of the decade. Everyone wants them, no one clearly knows how to get them. But we're not here to talk about Millennials. There's a new generation to obsess over.

Generation Z.

We’ve learned there are similarities and differences between Gen Z and Millennials, such as they both prioritize individuality and uniqueness, and are both resistant to traditional labels. But there are differences as well.

The 2015 Census Bureau data showed 51% of those under 15-years-old (Gen Z) are white, and children under five are 51% minority. This generation is not only more diverse than Millennials; Gen Z will mark the first time that the minority will become the majority.

Continue reading to dive deeper into this next generation and learn a few tricks to get them in the garden.

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Topics: Marketing to Millennials, Gen Z

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