Social media is, of course, at its core about connecting with green, gardening customers. Here, your company is able to transcend the stigma of being a money-hungry business. 

On social media, your garden company is able to meaningfully connect by showcasing your sense of humor, ability to listen, and individualized responses.

Twitter, Facebook, Pinterest, and Instagram provide a medium for your garden brand to show the face and personality behind your product.

Yet, in order to truly succeed in the realm of social media, you not only have to have a presence, but your digital persona should produce. The fruits of social media are different for each business: increases in likes, profit, website visits, or loyal customers.

Whatever your garden business hopes to achieve on social media, you need to create effective, meaningful calls to action with our tips below!

Your business can’t juggle every social media outlet. If you try, you’ll end up pulling all of your hair out—and see very little pay off.

To truly master the art and daily practice of social media, your garden business has to be mindful about tracking your success. Using social media tools and tracking devices, you can easily learn what social media platforms are the most successful while also discovering what posts are most popular.

Below, we’ve outlined three powerful tools to track and analyze your social media success that are simple, secure, and versatile.

Facebook has been the dominant social media site since 2005. 

For eight years, Facebook has crushed any other social media platform in size, daily usage, and reach.

But, we all know even gold can tarnish. Facebook Fatigue is officially setting in. People are just getting worn-out with Facebook.

Find out all the details of Facebook Fatigue below, and learn how your small business should react accordingly!

As new flowers are blooming, Facebook is attempting to stay fresh as well. The social media platform never stops evolving.

This time around the site is making a few BIG changes that will begin hitting the web in just a few weeks.

As Facebook continues to transform, how your brand utilizes the site will change as well.

To ensure your garden business keeps up with the changes, we're going to outline the upcoming Facebook changes while also looking at how they'll affect your brand's presence on the social media site. 

Facebook users are always up in arms when it comes to changes on Facebook, but one change I will forever love is the cover photo.

The picture is humongous with high resolution and is the perfect chance to showcase just your business who is.

Your cover photo is the first thing fans and passersby will see when they meander to your page. It has the ability to make users like you, or to have them glaze over you and your garden industry page.

Individuality is at the forefront of your Facebook page with the cover photo, but your business can always, always do better.

Strive to innovate, and lead the pack! Dazzle up your Facebook cover photo with these quick, easy, and beautiful transformative tips!

I usually start off Saturday mornings by catching up on some of my favorite blogs... from design, fashion and of course, those from the garden industry, I get my fill of information for the week! But this weekend, I read a particularly different post about social media etiquette.

Etiquette.  Ahhh... society has gotten so far from the writings in the very first Emily Post Blue book.  And as the rules of social media evolve, how does etiquette evolve with it? 

No, I'm not saying change is bad.  Change is good!  It's just that there are some basic principals of etiquette that should never change, on or offline:

Be kind.  Treat others with respect.  Show your appreciation.

This post will offer tips on how we can continue to follow these basic principals for these social media platforms: Pinterest, Facebook, Twitter and Instagram. 

Otherwise, we all will have Miss Post rolling in her grave. 

Instagram, Facebook, Twitter, Pinterest, Vine, Blogging. Ugh, my head is already spinning! Anyone else's?? 

Social media plays a HUGE role in any modern, successful company's media plan, but it can also take up a good deal of time.

It doesn't have to, though.

Load up your social media toolbelt, and prepare to be amazed. These four tools outlined below will save you and your garden business oodles of time. Plus, time is money. Need we say more?

A New Year means out with the old and in with the new, so where exactly does that put Facebook? Facebook has over 1 billion users, so it’s definitely here to stay. Yet, the social media mogul certainly is changing.

Our world is forever changing! Social media and digital communications completely transformed how many of us do business.

While social media may not change how we garden, it certainly changes how we talk about gardening. 

Journalism has changed immensely since the early 1900s. Now, PR professionals and those involved in garden marketing connect and engage with reporters, editors, and journalists on social media.

Wondering just how to best use social media to get your garden business in the media? Well, read on!

The battle between social media frontrunners, Twitter and Facebook, continues! While Facebook certainly has more sheer users than Twitter (over 1 billion vs. 140 million), both networks have advantages in the world of plant public relations. 

Enough is enough! Let’s end this battle once and for all! Once we deem a social media champion, your garden business can focus more time and energy there.