GROW! Marketing and Public Relations Tips

How to Write the Perfect 280 Characters

Posted by Alexandra Tett on Thu, Jun 21, 2018 @ 10:54 AM

Writing an engaging post in 280 characters is the newest form of poetry. It is an art form that is imperative to capturing your digital audience. 

Even though Twitter has allotted an additional 140 characters, per the change last year, there is still a struggle with having enough space.

How do you get to the point without coming off as blunt? How do you summarize your content coherently?

Below are a few steps that will help you overcome this challenging task.

Read More

Topics: Twitter, lessons, how-to

Keeping Up with Current PR Trends

Posted by Alexandra Tett on Tue, Jun 12, 2018 @ 10:49 AM

We are halfway through a glorious 2018, so because we love trends, let’s take a minute to look at some of the hottest trends in public relations!

Trends are important because it gives everyone a look at the direction the industry is taking. They give a more or less accurate reading on what is working and what is not.

Trends are an outline of what is popular which can influence business decisions. Not to mention, trends are a major source of content for the industry

In case you’ve been missing out, read below for a quick guide to four of the latest and greatest PR trends.

Read More

Topics: PR Strategy, trends, professional development

Five Handy Social Media Etiquette Tips for Your Company

Posted by Alexandra Tett on Thu, Jun 7, 2018 @ 9:37 AM

How much information can you gather from a first impression?

 First impressions set the tone for any relationship, personal or professional. These days, we not only make first impressions face to face, but online as well. According to AdAge, people are able to retain news feed information after only 1.7 seconds of viewing on a mobile device.

You have one point seven seconds to make a good impression, GO!

Continue reading to learn a few ways to ensure you’re making a good impression and prevent your reader from scrolling by.

Read More

Topics: social media, hashtag, how-to

Teens Abandon Facebook for Other Platforms

Posted by Katie Dubow on Tue, Jun 5, 2018 @ 8:27 AM

Half of teenagers in the United States (45%) are online for almost all their waking hours. But where are they and how do marketers reach them?

The social media landscape, in fact the entire internet, looks so different than it did just three years ago. And while Facebook has still remained the giant, it has new competition for teen’s time.

Pew Research revealed that 51% of teenagers (13-17) use Facebook—a drop of 20% from three years ago. Which was a drop from years before that, too.

The Pew Research’s survey also highlights a priority for images and videos to capture teens’ attention. They are embracing visual- and mobile-first platforms.

Read on to learn what platforms they prefer and how to capture their attention there.

Read More

Topics: trends, Marketing to Millennials, Instagram, Youtube, facebook, Snapchat, Gen Z

How Long Should Your Videos Be?

Posted by Megan O'Connell on Wed, May 16, 2018 @ 7:45 AM

People have easier access to information - whether from websites, videos or their phones. Leveraging video marketing is increasingly the most powerful way to promote your brand online.

In fact, by 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic, according to SmallBizTrends.

More people are interacting with videos today than ever before so it’s vital to use a video marketing strategy to connect with your audience.

Social media has been a great component for helping us get the video out. But with all the different platforms, is it fine to share the same video across them?

Continue reading to find out how long videos should be for each platform.

Read More

Topics: social media, how-to, video marketing

Make A Splash – Featuring Water

Posted by Megan O'Connell on Tue, May 1, 2018 @ 8:35 AM

Make a Splash is the next segment of Nature’s Rx for Mental Wellness, the theme for the 2018 Garden Trends Report, we are diving deeper into.

If you missed the other deep dives, here are Breathing Rooms, Social Network and Climate Controlled

There’s tremendous support for water as a decorative feature and environmental tactic. Preparing the garden to embrace storms and excess rainfall will not only help save water but also help to control storm water runoff.

The growing trend of filtering water with plants helps with healthy water management, while still keeping beauty in the garden.

So, where do we begin?

Read More

Topics: trends, gardening, Garden Media, health and wellness

The Best PR Podcasts (2018)

Posted by Katie Dubow on Wed, Apr 25, 2018 @ 3:46 PM

Here at Garden Media we are huge fans of talk radio and NPR is our favorite.

So when the podcast medium went through a resurgence, we were thrilled. Our fascination started with Serial and grew with the countless episodes of How I Built This, by Guy Raz.

We've written an entire blog about why you should start podcasting. And we've created a list of our favorite garden podcasts. But today, we are going to dive into our favorite business podcasts to listen to. And, we want to hear from you, too! What are your favorites podcasts? What are your favorite episodes? Let's hear it!

Read on for our eight favorite business podcasts of 2018.

Read More

Topics: Marketing to Millennials, marketing, podcasts

The Best Gardening Podcasts (2018)

Posted by Katie Dubow on Wed, Apr 25, 2018 @ 3:44 PM

Here at Garden Media we are huge fans of talk radio and NPR is our favorite.

So when the podcast medium went through a resurgence, we were thrilled.

Our fascination started with Serial, grew to How I Built This, by Guy Raz and morphed into an addiction with Adam Grant's new podcast Work Life.

We've written an entire blog about why you should start podcasting. And we've created a list of our favorite PR and marketing podcasts. But today, we are going to dive into our favorite gardening podcasts to listen to. And, we want to hear from you, too! What are your favorites podcasts? What are your favorite episodes? Let's hear it!

Read on for our eight favorite gardening podcasts of 2018.

Read More

Topics: professional development, podcasts

Climate Controlled - Don't Let the Weather Affect Your Garden

Posted by Megan O'Connell on Thu, Apr 5, 2018 @ 10:00 AM

Today we are diving deeper into Nature’s Rx for Mental Wellness, the theme for the 2018 Garden Trends Report.

With the constant changes in our climate. we need to keep in mind what we can do to help our gardens thrive.

When our ecosystems are stressed, we get stressed too. So, what can we do to help keep our gardens, and our minds, in shape?

Continue reading to find out what garden type you should try for your garden.

Read More

30 Sample Headlines for Your Blog Posts

Posted by Katie Dubow on Wed, Mar 21, 2018 @ 8:15 AM

A headline can be tough to figure out. Yet it is the most important step to capturing your audience.

Think about what appeals to you. What would make you click on an article? What entices you to keep reading? 

We outlined ways to write the best blog title ever. Check it out to see how to brainstorm engaging headlines.

After reading through those, if you're still stuck, Kim Garst provides some sample headlines, using the info above, that are effective and unique.

Read More

Topics: lawn & garden public relations, content marketing, blogging

New Call-to-action

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all