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Trending Thursday: The Top Garden Apps

Posted by Courtney Kates on Thu, Feb 11, 2016 @ 11:41 AM

With an increased connection between gardening and technology, gardening apps are on the rise. They help users identify plants, gain gardening knowledge with tips and DIYs and virtually design their garden. The apps vary in price range and typically become more expensive for more advanced gardeners.

Most gardening apps fall in three main categories: plant identification, gardening tips and garden design.

These apps are designed to make the gardener’s life a little bit easier. Here are some of our favorites from each category.

Continue reading to learn more about the top gardening apps.

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Tags: lawn and garden public relations, Digital Branding, Trending Thursday, trends, internet media, Garden Trends, Garden Media

4 Simple Ways to Promote your Brand on Instagram

Posted by Nancy Grace on Wed, Feb 10, 2016 @ 11:04 AM

Five years ago, Instagram was simply an app allowing users to share pictures of pets, selfies and food.

Now, people call it the best social network for brands.

If you are not promoting your business on Instagram, you are missing a golden opportunity to connect with thousands of followers, influencers and industry leaders.

The key to any successful Instagram campaign is balance, as over promotion could deter your marketing goals. Overselling your products or posting unfriendly images can leave you with little to no followers or hinder your chances of connecting with your potential buyers.

Continue reading for tips on how to promote your brand on Instagram.

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Tags: Public relations, Instagram, social media, marketing, Social

Trending Thursday: Connected Greenery is the New Normal

Posted by Samantha Arcieri on Thu, Feb 4, 2016 @ 8:22 AM

We walk, talk and sleep with our phones. We can even use them to help out in the garden. Now, people are getting plugged-in outside and using technology to help grow plants year-round.

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New tools and all-in-one apps make gardening easy and approachable for younger generations while boomers are using technology as a way to get something done or stay in touch with gardening peers.

Learn more about the connected greenery trend in our latest YouTube video.

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Tags: branding, Trending Thursday, Garden Media Group, Garden Trends, Youtube

There’s S(no)w job like PR: What to do with your Snow Day

Posted by Erin Dunne on Wed, Feb 3, 2016 @ 7:34 AM

Winter storm Jonas proved to be a rude awakening for the mid-Atlantic region and demonstrated that not all Jonas’ come fully equipped with a pop band with dreamy eyes.

The blizzard brought over 24 inches of snow to our area, not to mention driving nightmares for days after.

Besides binge watching Making a Murderer on Netflix or complaining about shoveling, there are lots of ways to keep yourself entertained during a snow day that can also help you in your PR career.

Continue reading to learn about how you can improve your PR skills during a snow day.

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Tags: Public relations, garden marketing, branding, marketing, emails

Gardening Transforms into Connected Lifestyle

Posted by Samantha Arcieri on Tue, Feb 2, 2016 @ 9:25 AM

Garden Media Group's 2016 Garden Trends Report, “Synching with Nature,” finds gardening has transformed into a connected lifestyle.

The rising millennial generation is constantly plugged in – and that's a good thing! 

These eight new trends show ways the gardening and outdoor living industries can lure future consumers – and their digital accessories – outside and connect garden hobbyists with a broader community.

Now, we've presented “Syncing with Nature” in this new infographic:

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Tags: Trending Thursday, Garden Trends, Garden Media

Watch Super Bowl Commercials, It Improves Your Brand

Posted by Erin Dunne on Thu, Jan 28, 2016 @ 10:49 AM

During the 2015 Super Bowl, Budweiser released #BestBuds, an emotional commercial about a friendship between their beloved Clydesdale horses and a puppy, which probably made you tear up more than the Seahawks fans at the end of the game.

While you will inevitably sob into your chips, dips and beers during the 2016 Super Bowl, you can at least learn some skills about marketing your brand along the way.

If anything, the Super Bowl commercials teach us about how to effectively market your brand, particularly on social media.

Continue reading to learn how Super Bowl commercials can help improve your brand.

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Tags: PR Campaign, PR Strategy, marketing communications, advertising, marketing

Trending Thursday: Syncing with Nature Deep Dive

Posted by Samantha Arcieri on Thu, Jan 21, 2016 @ 8:05 AM

Garden Media’s 2016 Garden Trends Report, Syncing with Nature, finds gardening has transformed into a connected lifestyle in 2016

The gardening and outdoor living industries can lure future consumers – and their digital accessories – outside and connect garden hobbyists with a broader community.

Here’s this month’s trend deep dive.  

Continue reading for more information about Syncing with Nature.

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Tags: Public Relations Trends, Trending Thursday, garden business, Garden Media Group, social media

“Will you Accept this Business Proposal?”:  How Picking Clients is like The Bachelor

Posted by Erin Dunne on Wed, Jan 20, 2016 @ 8:33 AM

When it comes to dating on reality TV, preserving your reputation and picking the right person are essential to your success on the show.

When it comes to PR, picking the right clients and performing well helps build your company’s strong reputation.

Coincidence? We think not. 

Continue reading to learn how to interact with potential clients and build your public relations client list.

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Tags: Public relations, PR Strategy, marketing communications, garden business, Garden Media

Garden Media YouTube Series Grows in 2016

Posted by Samantha Arcieri on Thu, Jan 14, 2016 @ 2:05 PM

Garden Media Group continues to shine on camera in 2016. The 2016 Garden Trends Report, “Synching with Nature,” identifies eight new trends that help consumers – and their smart phones – get outside.

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This year is all about connecting, and the gardening industry is no exception. This year, consumers merge technology with nature and use it to learn about the outdoors, explore and entertain. 

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Tags: Public relations, Trending Thursday, Garden Media Group, Garden Trends, Youtube

Communicating while Commuting: How to Improve Your PR Skills on your Morning Commute

Posted by Erin Dunne on Wed, Jan 13, 2016 @ 8:03 AM

It's the reality of everyday life, we wake up, get dressed and brave the cold (rain, snow, etc) to get into our cars and begin our journey to work.

Whether you have a five minute commute or an hour battle against angry beeping horns and tired fellow drivers, you can be more productive.

There are opportunities to improve your public relations skills with every push of the pedal.

Continue reading to learn how your morning commute can improve your public relations skills.

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Tags: Public relations, PR Strategy, image building, lessons, public speaking