GROW_New_Banner.jpg

Pinterest Turns Web Browsing into a Virtual Shopping Experience

Posted by Jill Swartzentruber on Thu, Jul 2, 2015 @ 2:20 PM

What began as a virtual scrapbook experience has evolved into a one stop shop for all tech-savvy shoppers.

Pinterest is sweeping out the middle man and letting users browse and purchase items straight from its mobile site with the new “Buyable Pins” option, rolling out to users as we speak.

With this upgrade, Pinterest has the ability to launch into the number one spot for e-commerce. As of now, they are right behind Facebook in terms of online sales generated from social media.

According to Shopify, Pinterest brings in an average sale of $50, which is higher than any other social media platform.

93 percent of users plan out their purchases by using Pinterest, and orders on Pinterest from mobile devices have increased by 140 percent in the past two years.

Continue reading to find out how Pinterest’s Buy It Now button can help Garden businesses boom.

Read More

Tags: Pinterest, Digital Branding, internet marketing, garden business, social media

Pinning for Winning: Tips for Improving Garden Brand Pinterest

Posted by Nikole Gennari on Thu, Jul 2, 2015 @ 8:37 AM

It’s no secret that Pinterest is conquering the business world. Today, brands use this virtual inspiration board as a search engine, sales tool and influencer watch list. 

It may seem silly to think a business could make mistakes on Pinterest, but brands that avoid simple mistakes will see an increase in followers and meet their goals. There are three key factors that can improve a published pin.

Continue reading for more information on how garden businesses can improve their Pinterest Page.

Read More

Tags: Public relations, Pinterest, creating content, PR Strategy, social media

Four Ways PR is Like Gardening

Posted by Jill Swartzentruber on Wed, Jul 1, 2015 @ 10:00 AM

Gardening takes work. But once you've started, and have success, the reward far outweighs the hours of hard work you've put in planting, weeding and watering. Then, you're hooked.

PR is like that, too. Hard work for a big reward.

Here are a few things we’ve learned from our time in the garden that have translated into our PR activities. 

Continue reading to find out why PR is like gardening.

Read More

Tags: Public relations, audience, branding, gardening, marketing

Garden Brands and Businesses Can Grow on Tumblr

Posted by Nikole Gennari on Thu, Jun 25, 2015 @ 10:30 AM

Have you heard about tumblr?

While it may seem like a new form of social media for many businesses, the website has been sharing photos since 2007.

This platform has been on the rise recently with consumers, and businesses are starting to use it to their advantage. 

Continue reading to learn more about this up and coming social media platform.

Read More

Tags: audience, branding, content marketing, blogging, Tumblr

Seven Things You Didn't Know About Betsy Price

Posted by Jill Swartzentruber on Wed, Jun 24, 2015 @ 9:37 AM

Maintaining the title “Queen of Local News” is no small feat, but Betsy Price makes it look easy.

As the features editor for The Wilmington News Journal, Betsy writes, edits and manages a handful of the paper’s sections. Her passion is to provide her readers with interesting and important local content.  

She cut her teeth in Alabama, spending her undergraduate years at Auburn University, and then moved onto the Birmingham News as both staff writer and eventually editor. She moved to Delaware in 2005.

Betsy visited Garden Media for the firm’s monthly Lunch with a Pro series to discuss the industry landscape.

Read on to continue learning about Betsy and her visit with Garden Media.  

Read More

Tags: creating content, PR Strategy, Media Relations, lessons, public relations vs

Tips For Finding An Internship

Posted by Nikole Gennari on Thu, Jun 18, 2015 @ 10:07 AM

As the number of public relations professionals continue to rise across the country, landing a PR internship is crucial to be competitive in this growing industry.

An internship in your field (or a few) is crucial when looking for a job post-graduation. Now is the time. 

It’s important for those searching for internships in the public relations industry to have an open mind. While the process can be slow, candidates can learn a lot about themselves along the way.

Continue reading for more information about how to find and land a PR internship.

Read More

Tags: Public relations, hiring a public relations person, audience, Marketing to Millennials, Internship

Garden Brands: Hit The Nail On The Head This Father’s Day

Posted by Jill Swartzentruber on Wed, Jun 17, 2015 @ 9:27 AM

Father’s Day is Sunday! It’s time to start shopping for the men in your life.

Now more than ever, garden brands and local independent garden centers should capitalize on this holiday because men, especially young men, are the new consumers in the gardening and home industry for 2015.

Here is a list of ways you can spruce up your home and garden center to attract dads, or those shopping for him.  

Continue reading for more information on how garden brands can capitalize on Father’s Day.

Read More

Tags: audience, trends, Marketing to Millennials, Garden Trends, marketing, Fathers Day

Speaker Series: Jill Swartzentruber Seeks Out Public Relations Connections

Posted by Nikole Gennari on Thu, Jun 11, 2015 @ 8:22 AM

For this week’s speaker series, we sat down with Jill Swartzentruber. As a rising junior at the University of Delaware, she’s ready to dive head first into the PR world and cultivate her green thumb in Kennett Square.

Jill is majoring in English with a concentration in Professional Writing and a minor in Community and Organizational Leadership. She is the publisher for her university’s fashion magazine, UDress, and a proud member and contributing writer to UD’s Public Relations Society of America (PRSSA).

Blogging is one of her true passions. She writes for Delaware’s The Odyssey Online and is a style guru for CollegeFashionista.

She is excited to embark on her first public relations journey!    

Continue reading to learn more about Jill and the role she plays at Garden Media.

 

Read More

Tags: Public relations, Marketing to Millennials, Social, Speaker Series, question and answer

Speaker Series: Nikole Gennari Cultivates Creativity

Posted by Jill Swartzentruber on Wed, Jun 10, 2015 @ 8:36 AM

We sat down with Nikole Gennari for this week’s speaker series. Nikole is a rising senior at Gonzaga University where she majors in public relations and minors in marketing promotions.

Hailing all the way from Seattle, WA, Nikole is eager to learn and passionate about a career in public relations. At Gonzaga, she is involved with the Public Relations Student Society of America and will be the organization's publicity chairperson in the fall. In addition, she is a member of Lambda Pi Eta, the National Communications Honor Society.

Continue reading to learn more about Nikole and the role she plays at Garden Media.

Read More

Tags: Public relations, branding, social media, marketing, Speaker Series

Speaker Series: Jourdan Cole Works to Build PR Relationships

Posted by Samantha Arcieri on Wed, Jun 3, 2015 @ 7:30 AM

For this week’s speaker series, we sat down with Jourdan Cole to discuss her not-so-traditional path into public relations.

As an account executive, Jourdan works closely with a variety of clients to see that their needs are met and exceeded. Her background in journalism and criminal justice provide her with a unique industry perspective.  

Continue reading to learn more about Jourdan and the role she plays a Garden Media.

Read More

Tags: Marketing to Millennials, Garden Media Group, blogging, Speaker Series