You know that building a brand is an art. But there’s also a science behind connecting with your audience.
And in PR, you have to connect with your audience or you're dead.
Channeling all of your efforts into creating a perfectly assembled pitch or video without targeting an audience first is a surefire way to waste your time.
All consumers are different, but the science behind what catches someone’s interest is surprisingly universal.
Here are a few fundamental tricks that will help you craft material for your intended audience and, when implemented, make you stand out to consumers.
Continue reading for tips on how to incorporate the science behind PR in your strategies.