GROW! Marketing and Public Relations Tips

Grow Your Instagram Following Strategically

Posted by Megan O'Connell on Thu, Oct 18, 2018 @ 7:48 AM

Instagram is shaping up to be THE major marketing platform, compared to it's beginnings as a photo sharing platform. 

With over 1 billion monthly active users, utilizing Instagram for your business has never been more important. They have taken strides to create a desirable space for both customers and business owners alike.

With updates to Instagram stories and creating shoppable posts, it's no wonder engagement is higher there than on Facebook and Twitter. 

Reach on to learn more about what your business can do to utilize Instagram.

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Topics: social media, Instagram, Infographic

Demographics: Dead or Alive?

Posted by Megan O'Connell on Wed, Oct 3, 2018 @ 7:40 AM

A few weeks ago, Ellen Wells, Editor-At-Large for Green Profit, asked the question: Are demographics dead?

She was asking due to multiple articles stating that in today’s modern world, demographics can be thrown out the window.

Marketing based on age, sex and race is too simple, especially with groups of unlikely friends coming together.

Marketers have been relying on this information for years to keep selling their products. They are seeing the same people purchasing over and over. 

But not so fast. Demographics aren't dead... yet

Read on to see what you should be focusing on to create better marketing strategies.

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Topics: trends, lawn & garden public relations, garden business

2019 Garden Trends Report: Rooted Together

Posted by Katie Dubow on Wed, Sep 19, 2018 @ 2:37 PM

The future for gardening looks joyful and holds a connection to Mother Nature that just may be the saving grace of the planet.

This bold prediction comes from the 2019 Garden Trends Report: Rooted Together – Reconnecting with the Natural World.

The 18th annual report dives deep into the intrinsic connection people have with nature and how banding together could be the best defense to protect the earth.

Today’s “social clock” society is online 24/7. In a desert of work, stress and the internet, nature - both indoors and outside - has become an oasis.

We are finding joy in nature to achieve peace and purpose. Our 2019 Garden Trends report showcases trends in design, color and technology that will strengthen our relationship with Mother Nature.

Read more to lean about the 2019 Garden Trends.

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Topics: Garden Trends

Garden Media Invited to Present 2019 Garden Trends at Exclusive Event in Italy

Posted by Katie Dubow on Thu, Sep 13, 2018 @ 10:22 AM

Katie has been invited to present the 2019 Garden Trends Report at an exclusive event hosted by the Orlandelli Organization, Orlandelli Horizon.

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Topics: trends, Garden Trends

How to Use IGTV

Posted by Megan O'Connell on Wed, Sep 5, 2018 @ 7:40 AM

Instagram is constantly changing and updating to appeal to their audiences. While there are some updates that have brands and users up in arms, they have come out with one thing that has everyone talking. 

Instagram TV. This update to Instagram's platform let's users post videos from 15 seconds to 10 minutes. Those who have a bigger following can post videos up to an hour. 

With more of the younger generation "cutting the cord" and heading to YouTube, platforms need to keep up to stay relevant. It is projected that by 2021, mobile video will account for 78% of total mobile data traffic. So the media world is changing direction, literally. 

YouTube is all about horizontal videos, where Instagram is vertical videos only. It helps that it is a growth of Instagram stories, which also work best in the vertical format. 

Read on to see how you should be using IGTV.
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Topics: Instagram, social media, Infographic

Happy 30th Anniversary, Garden Media Group

Posted by Megan O'Connell on Sat, Sep 1, 2018 @ 10:06 AM

September 2018 marks our 30th birthday. Being in business for 30 years is a milestone for any company.

For us, it marks 30 years of growing, changing and finding focus.

Do you know the story? It all began in 1988 when Suzi put her young daughter, Katie, on the bus for the first day of school and opened the doors to IMPACT Marketing, a general practice PR firm. She started the business on the principle “Your vision is our mission” and envisioned a company whose sole purpose was its clients’ success. 

That vision lives on today in Garden Media Group.

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Topics: trends

Grow With Your Fans: PepsiCo's Way of Taking Charge

Posted by Megan O'Connell on Wed, Aug 29, 2018 @ 7:45 AM

In today's culture, customers ideas, passions and wants change at the drop of a hat or at least at the drop of a new trend.

Companies have a moving target they are working hard to please - their customers

Today's culture of self-care has some companies and industries in trouble. 

So, what are they doing to change that? Read more to find out.

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Topics: marketing, health and wellness, trends

Driving Engagement: Social Media's Biggest Heartache

Posted by Megan O'Connell on Wed, Aug 15, 2018 @ 7:45 AM

PR professionals and influencers alike know the struggle of social. We put time and effort into posting on social media for who to see?

Social media experts determine the perfect time to post, the perfect length of video, the best picture to post with it and yet it can still fall flat.

Audiences can stay the same, but platforms change their algorithms all the time, and often with no warning. 

What are social media professionals to do?

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Topics: social media, hashtag, key influencers

The Five Best Reasons to Hire an Intern

Posted by Alexandra Tett on Thu, Aug 9, 2018 @ 10:57 AM

What do you think of when you hear the word intern? Do you imagine a personal assistant running around getting coffee and laundry? Is the first word that pops into your head clumsy or inexperienced?

It is time to re-think the intern stereotypes and start looking at interns as investments for the future success for your company.

Here are some reasons to invest in educating the next generation of PR experts.

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Topics: Internship, professional development, employment

Purple Reign: Grow Your Health

Posted by Megan O'Connell on Tue, Aug 7, 2018 @ 8:36 AM

Purple Reign is the next deep dive of Nature’s Rx for Mental Wellness, the theme for the 2018 Garden Trends Report.

If you missed the other deep dives, here are Breathing RoomsSocial NetworkClimate ControlledMake a Splash and Imperfect Gardening.

Look around you, purple is the color of 2018. In fashion, in the home and… in the garden.

Ultra Violet was named Pantone’s color of 2018 as well because it communicates originality, ingenuity and visionary thinking that points us toward the future.

But what does that mean for your garden or your health? 

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Topics: Garden Trends, Garden Media, health and wellness

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