GROW! Marketing and Public Relations Tips

Trending Thursday Throwback Trends: Aqua Forces of Nature

Posted by Samantha Arcieri on Thu, Jul 28, 2016 @ 9:22 AM

Fortoday’s throwback trends post, we’re highlighting a trend that has washed over the garden industry since 2013: Aqua Forces of Nature.

As drought continues to plague most of the country, people are still finding creative ways to garden that require little maintenance and even less water.

Continue reading to learn more about the Aqua Forces of Nature trend.

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Topics: branding, Public Relations Trends, Digital Branding, Trending Thursday, Garden Trends

Write it Right: Why Plagiarism is a Problem for PR Pros (And How to Combat It)

Posted by Sara Skipp on Wed, Jul 27, 2016 @ 9:31 AM

With the recent backlash about plagiarism in the news, we thought we'd address the importance of honesty, whether in PR, politics or life. 

We’ve talked about honesty in PR. Lying about a crisis or about your brand will send your reputation plummeting when the public finds out.

But lying isn’t always straightforward.

What about plagiarism?

Plagiarism, a huge problem in schools and universities, also causes a lot of headaches (and worse) for PR pros.

Continue reading to learn more about plagiarism in the PR industry.

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Trending Thursday Throwback Trends: Grow it Yourself (GIY)

Posted by Samantha Arcieri on Thu, Jul 21, 2016 @ 9:03 AM

For today’s throwback trends post, we’re highlighting a major trend from 2009: Grow it Yourself (GIY).

Since we spotted this trend nearly a decade ago, the GIY movement has only gained momentum.

Today, people find a variety of ways to embrace growing things on their own.

Continue reading to learn more about GIY.

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Topics: Trending Thursday, Garden Trends, social media, Garden Media

Recognizing the Value of Cultivating EQ at Work

Posted by Sara Skipp on Wed, Jul 20, 2016 @ 11:47 AM

Workplace environments are fast-paced by nature. It’s easy to make decisions too quickly or lose sight of your goals.

Most of us assume we don’t have time to stop and think about being a leader, when we’re already so busy with the actual leading.

But evaluating your role in the workplace might be more important than you’d think.

We’ve all heard of IQ, but there’s another kind of intelligence that plays a huge role in every aspect of life, including the workplace: emotional intelligence, known as EQ.

Continue reading to learn what EQ is and why it’s important in the workplace.

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Trending Thursday Throwback Trends: Urban Knights

Posted by Samantha Arcieri on Thu, Jul 14, 2016 @ 9:07 AM

There’s no denying that Yuccies, Millennials and Modern Homesteaders are the garden industry’s

top new consumers.  Before we identified these leading groups for 2016, we spotted one core group of people that seamlessly merged gardening with city living.

For this week’s throwback trends post, we’re highlighting a 2012 staple: Urban Knights.

Continue reading to learn more about Urban Knights.

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Topics: branding, Trending Thursday, Marketing to Millennials, Garden Trends, honesty

3 Ways New Rules Will Change 2016 Olympics Ads

Posted by Sara Skipp on Tue, Jul 12, 2016 @ 9:03 AM

When you hear about the Olympics this year, you might think about Rio, your favorite athletes or the qualifying trials.

PR pros also think about sponsorships — the advertising and marketing strategies that feature athletes and capitalize on the Olympic spotlight. Previously, only official sponsors — big name organizations like McDonald's, Coca-Cola and Panasonic — profited from ties to the games.

But new advertising rules from the International Olympic Committee (IOC) open the door for non-official sponsors to benefit as well.

Continue reading to learn how advertising changes will impact brands at the Olympics.

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Trending Thursday: New e-Book Reveals How to Achieve Social Media Success

Posted by Samantha Arcieri on Thu, Jul 7, 2016 @ 9:02 AM

“Likes,” “Shares” and “ReTweets” are terms synonymous with a successful brand.

Social media, an extremely effective marketing medium, helps brands reach people on a large scale. In today’s world, public relations campaigns must utilize social media to increase brand awareness and grow consumer demand.

To teach garden brands how to properly convey marketing messages over social media, Garden Media Group released its latest free e-Book, “How The Espoma Company Bloomed: A Social Media Case Study.” The e-Book outlines the best practices for monitoring and posting to a variety of social sites.

Continue reading to learn more about Espoma’s case study.

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Topics: garden marketing, garden business, ebook club, social media

Infographic: The art of pitching

Posted by Samantha Arcieri on Wed, Jul 6, 2016 @ 1:04 PM

Anyone who works in this industry knows that pitching and PR go hand-in-hand. An interesting, timely pitch sent to the right contact ultimately means you’ll be successful. It also helps you to build relationships with new contacts.

While good pitches can do wonders for your brand, bad pitches can lend your email straight in the trash.

This infographic from PR Daily shows exactly what makes bad pitches unappealing and what you can do to fix your pitch.

Why are people bad at pitching?

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Topics: Public relations, social media, Garden Media, pitching, Infographic

Trending Thursday Throwback Trends:  Slow Gardening

Posted by Samantha Arcieri on Thu, Jun 30, 2016 @ 1:32 PM

For more than a decade, Garden Media has introduced the garden industry to ground breaking trends and provided insight to its clients. Since we first published our annual trends report in 2001, our mavens have cited dozens of exciting new things that  shake up the garden industry each year.

This month, we’re taking a look back at some of our favorite trends. For our first throwback trends post, we’re revisiting a classic from 2010: Slow Gardening.

Continue reading to learn more about Slow Gardening.

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Topics: garden PR consultant, Trending Thursday, Garden Trends, marketing, Garden Media

3 Valuable Takeaways from Instagram’s Explosive Success

Posted by Sara Skipp on Wed, Jun 29, 2016 @ 11:02 AM

Last week marked a major milestone for Instagram. The app passed 500 million users—and 300 million of those 500 million visit Instagram daily.

To put that into proportion, “500 million” equates to about seven percent of the world’s total population. It’s also larger than the population of the entire United States.

Instagram is proud to announce its users share “500 million windows to the world." The app is blossoming into a virtual space where everything from “the everyday and the epic, are always within reach.”

Instagram’s CEO has described Instagram as a “media destination,” a place where users can learn about what’s happening in the world as it happens. Although this perspective reflects the attitudes of many other platforms, too, Instagram’s growth is really soaring.

So, what can we learn from this?

Continue reading to discover some of the biggest takeaways from Instagram's milestone.

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Topics: creating content, PR Strategy, Instagram, social media, lessons

2016 Garden Trends Report

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