GROW! Marketing and Public Relations Tips

The Secret to Nailing your First Internship

Posted by Tyler Nolley on Thu, Mar 16, 2017 @ 10:07 AM
It’s that time of year again! Time to think about summer plans and sunny days. That means many students are thinking about summer internships , which can be frustrating when you don’t even know how to begin describing your experiences (or lack thereof).

Here are three tips to make your search a little easier.

Continue reading to learn how to score your first internship.

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Topics: branding, Garden Media Group, garden industry public relations, Internship, networking

Trending Thursday: 2017 Garden Trends Video Series Continues

Posted by Samantha Arcieri on Thu, Mar 2, 2017 @ 9:04 AM

For today’s Trending Thursday post, Garden Media is streaming its way into 2017 and beyond. 

We’re continuing our YouTube video series  to deep dive into the top lawn and garden trends for 2017, outlined in Grow 365.  

Each video in the series will dive into one of the eight trends for 2017 and  show people exactly how they can make the concept of indoor gardening work for them no matter their space, time constrains or growing preferences.

The first video dives into the Peak Season trend and outlines how beginners can start their own hydroponic garden.

Learn more about the Peak Season trend from our latest YouTube video.

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Topics: Trending Thursday, Garden Trends, social media, Youtube

Best Ways to Stay Up- to-Date in the PR World

Posted by Tyler Nolley on Wed, Mar 1, 2017 @ 9:11 AM

Today, it can be very difficult to stay updated with current events at the speed the media produces news. 

Our fast-paced environments and hectic lifestyles add to that difficulty, but it is important to stay on top of current events and industry news. Staying informed helps you better serve your client and understand their needs. 

To ensure that you stay up to date, subscribe to any of the following sites. The beauty of these sites is that they have apps that  make accessing the news a lot easier, because you receive notifications on your phone with quick blurbs of news as it occurs throughout the day.

It’s a quick and easy way to find out what’s going on, without dedicating hours to reading long-form articles online.

Continue reading to find the best places for busy PR pros to read the news.  

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Trending Thursday Throwback Trends: Potscaping

Posted by Samantha Arcieri on Thu, Feb 23, 2017 @ 2:59 PM

For Today’s trending thursday post, we’re taking a look back to 2006 where we elevated container gardening to the next level.

The “potscaping” trend emerged as gardeners no longer wanted limit their container creations to the patio or back porch. While their “recopies” we’re contained in pots, the locations of where they could place them were wide open.

Postscaping quickly evolved from a porch trend to an unstoppable landscape trend.

Continue reading to learn more about the potscaping trend. 

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Topics: garden marketing, Trending Thursday, garden business, Garden Trends, Garden Media

Understanding Personalities Can Lead to Success

Posted by Samantha Arcieri on Wed, Feb 22, 2017 @ 5:19 PM

With more than 6 billion people in the world, it’s pretty incredible to think that there are only 16 distinct major personality types. 

According to 16Personalities, an incredibly accurate (in our opinion) and free personality test website, there are a lot of factors that make up someone’s personality. 

So what do personalities have to do with PR? A lot!Understanding your clients, coworkers and even audiences’ personalities can have a huge impact on how we interact with others, achieve success and build meaningful connections.


After all, we’re all about making connections in this business, aren’t we?

Continue reading to learn more.

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Topics: hiring a public relations person, audience, PR Strategy, Public Relations Trends, social media

Trending Thursday Throwback Trends: Blended Gardens

Posted by Samantha Arcieri on Thu, Feb 16, 2017 @ 3:56 PM

For Today’s Trending Thursday post, we’re taking a look back at 2009 when we started to break down barriers in the garden and move towards a blended ascetic. 

Instead of mowing the lawn, gardeners wanted to eat it. This need culminated in a rise of “productive spaces” that were used for more than just their beauty.

Blended gardening was the next big industry craze.

Continue reading to learn more about blended gardening.

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Topics: Trending Thursday, garden business, Garden Media Group, Garden Trends

Infographic: The Anatomy of an Influencer

Posted by Samantha Arcieri on Wed, Feb 15, 2017 @ 5:41 PM

Influencer: It’s one of those vague PR buzzwords that everyone seems to overuse. But what is an influencer exactly? And why are these people so important?

An influencer is a person who has an undefinable positive impact on an industry or demographic. These “normal people” often play key roles on social media and have a breadth of contacts with media outlets, consumer groups and industry leaders.

Brands ultimately want to break through to these dynamic people. According to Influencer Analysis, “such individuals are not simply marketing tools, but social relationship assets.”

Today’s top brands use influencers to reach large audiences in an authentic way. Before they do this successfully, they must study their target influencer and know what makes them tick. Here’s how they do it.  

The Anatomy of an Influencer

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Topics: PR Campaign, Digital Branding, Infographic

Why Having a LinkedIn is More Crucial than Ever

Posted by Olivia Ward on Wed, Feb 8, 2017 @ 9:30 AM

LinkedIn is the world’s largest professional network. If you are not one of the 225 million active members on LinkedIn, you are missing out on an extremely crucial networking opportunity.

A  LinkedIn profile is a personal branding resource. It opens doors to job opportunities, clients, mentors and keeps you connected to thought-leaders in your industry. Here are three reasons why you can’t afford to miss out on LinkedIn.

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Topics: Public relations, branding, social media, LinkedIn

Trending Thursday: Grow 365 Part Two

Posted by Samantha Arcieri on Thu, Jan 26, 2017 @ 2:11 PM

You know by now that Grow 365 highlights eight  industry trends that inspire gardening year-round. In 2017, Mother Nature doesn’t have jurisdiction indoors.

Here’s another look into the rest of our 2017 trends.

Continue Reading for a deep dive into our trends.

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Topics: garden marketing, Trending Thursday, garden business, Garden Trends

What Marketers Need to Know About Millennials

Posted by Olivia Ward on Wed, Jan 25, 2017 @ 10:04 AM

Millennials, the largest generation to date, has officially surpassed Baby Boomers to make up the largest
 share of the U.S. workforce
. Having grown up fully immersed in digital technology, Millennials are often snubbed as narcissistic, “selfie lovers,” when they are in fact the most tech-educated generation thus far.

 Just as Baby Boomers have for the last several decades, Millennials will dominate the consumer sector. It has become increasingly important for marketers and PR specialists to recognize their unique characteristics and adapt business practices to establish effective relationships with this demographic.

Here are five tips for targeting millennials.

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Topics: audience, Marketing to Millennials, marketing

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