GROW! Marketing and Public Relations Tips

Utilize How-To Content to Capture Your Audience

Posted by Megan O'Connell on Thu, Nov 16, 2017 @ 8:12 AM

What do an abacus, a calculator and an iPhone have in common? They all represent a decline in learning everyday practices.

Less real world learning opportunities are offered in school today while more Googling anything continues to rise. The latest internet meme revolves around knowing what mitochondria are, but not how to file taxes – or even how to care for houseplants.

Generations Y and Z are all about YouTube and will look up just about anything from how to boil an egg, change a flat tire or French braid hair. In fact, no feat is too small for YouTube. The Wall Street Journal recently reported that America’s Retailers Have a New Target Customer: The 26-Year-Old Millennial. This age bracket, bigger than any other, is pushing companies to revamp marketing and products, including a lot of remedial education.

Being able to follow step-by-step instruction offers more to its user than assuming they know what to do with the product. Companies that offer how-to content are quickly climbing the ladder to the most influential brands.

REI’s loyal customer base is the leading example; they have over 500 in-depth articles and videos. In addition, they also have a LIVE chat feature and Q&A on their website.

Continue Reading to see how your brand can utilize How-To content.

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Topics: creating content, Digital Branding, content marketing

Opposites Attract: Vogue and Vice edition

Posted by Katie Dubow on Wed, Nov 15, 2017 @ 7:50 AM

At a recent Hubspot conference, creative director Katie Dubow learned the importance of getting different perspectives for your idea, brainstorm session or project.

"You can't think in new ways if there isn't diversity of perspective and experience," said Elaine Welteroth, editor-in-chief, Teen Vogue.

The new collaboration between Vogue and Vice is a perfect example of this because as the new Project Vs tagline says, "opposites attract.”

Learn more about Project Vs, set to launch in 2018, and how going outside the box can attract new audiences and strengthen your brand.

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Topics: Marketing to Millennials, content marketing, Brainstorming

5 Takeaway's for Garden Brands from Hubspot's INBOUND '17

Posted by Katie Dubow on Wed, Nov 8, 2017 @ 9:03 AM

Creative director Katie Dubow recently attended Hubspot's INBOUND 2017 inbound marketing conference in Boston.

The conference was filled with lessons on the future of inbound marketing, the new features of HubSpot and better ways to reach customers with data-driven, unique content.

Energy was high. From the speakers (Michelle Obama, John Cena, Issa Rae, Billie Jean King, just to name a few) to the session topics (Courageous Creativity, The Quest for True Belonging, Content for the FOMO Generation and more) it is one of the most inspiring marketing conferences to attend.

Here are the big themes marketing professionals are talking about world-wide.

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Topics: creating content, inbound marketing, video marketing

Garden Media Group recognized as a Top Woman-Owned Business and Top PR Firm

Posted by Megan O'Connell on Wed, Nov 1, 2017 @ 12:27 PM

October 2017 - (Philadelphia) IMPACT Marketing & PR, Inc. was recognized in the Philadelphia Book of Lists as a Top Woman-Owned business and Top PR firm for 2017. Suzi McCoy founded IMPACT Marketing 30 years ago.

Garden Media Group, a subsidiary of IMPACT, was founded 20 years ago to serve the horticulture, gardening and outdoor living industries. Our boutique public relations firm gets results fast because we have our finger on the pulse of the industry and the ear of influencers from top outlets – from Better Homes & Gardens and Magnolia Journal to the sweeping social media outlets. Our clients are both national and international and come to us to make them popular with their target market. We also publish an annual garden trends report, one of the most widely read reports in the industry.

Continue Reading to learn about our Queen Bee and how GMG was born.

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Topics: Public relations, lawn and garden public relations, garden marketing, marketing communications, Garden Media Group, garden industry public relations

Discovering What to Buy on Pinterest

Posted by Megan O'Connell on Thu, Oct 26, 2017 @ 7:49 AM

Pinterest is known for inspiration in all aspects of life. It makes it easy for users to simply scroll through to find ideas for anything they are looking for. And with more than 150 million monthly users globally, you must know Pinterest is an important piece of your brand’s quest for social media domination.

Tim Kendall, president of Pinterest, said, “97 percent of searches on Pinterest are unbranded, meaning that people don’t go there knowing what they want to buy; they go to discover what they want to buy.”

And as Gen Z becomes less and less brand loyal, Pinterest is gaining more traction.

But how do people use it? And what is the best way for your garden brand to get discovered?

Continue reading to see how your brand can utilize Pinterest.

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Topics: Digital Branding, social media

Five Habits of Successful People You Can Put Into Practice Today

Posted by Tracey Brown on Thu, Oct 19, 2017 @ 7:10 AM

All of us have pondered the question “How can I become successful?” But what is the answer? In researching professional growth topics, I came across several blogs about the keys to success.  Everything from how much sleep you get to how you spend your free time and who you associate with.

Growing up I was always told the keys to success were hard work, never stop learning and spend time with successful people in the area you want to be successful in. Turns out that was really good advice.

While exploring articles about habits of successful people including what they do on their off time, I found some really basic habits that can make a huge impact.  I asked a few individuals to read some articles and highlight the habits that resonated with them the most. My sample audience included members of The Silent Generation, Generation X (Gen-X), Generation Y (Gen-Y, Millennials), and Generation Z (Gen-Z). I enjoyed seeing what each generation perceived as the most important habits and why.

Read more to find out the habits of successful people.

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Chatbots are Here to Stay – Leverage Them for Your Garden Company

Posted by Megan O'Connell on Wed, Oct 18, 2017 @ 2:36 PM

As technology continues to advance, artificial intelligence (AI) is taking the spotlight. AI can be incredibly expensive to introduce in everyday life, but with chatbots, that’s no longer an issue.

Chatbots are computer programs that typically use text based live chat interface to carry out tasks for customers on behalf of the business instead of using real humans, such as Alexa and Siri.

Chatbots have been successful in customer service for years, but now is when more and more companies are jumping on board. Instead of having someone to answer all of their customer’s questions, bots are able to take on the easy questions to not inconvenience workers. They are saving industries huge amounts of money.

Social media and banking apps have adopted chatbots in the biggest way. Both have the ability to answer frequently asked questions easily. They are also personalized to each customer’s account for added personalization and not to mention, privacy.

Continue reading about how to utilize chatbots for your business.

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Topics: Public relations, social media

Optimize Your Space to Optimize Your Time: Tips for an Organized Office Space

Posted by Megan O'Connell on Thu, Oct 5, 2017 @ 8:14 AM

It’s the perfect time of the year. The sun is still shining, but fall is swooping in with cooler days and even cooler nights. Summer is officially over, which means it’s time to refocus on staying productive at work.

We spent so much time over the summer dreaming of being anywhere but our desk — enjoying the beach, the sun, the warmth. Fall brings weekend festivals, apple picking, and pumpkin everything! Staying productive during the work week will free up time and energy to go and enjoy fun filled weekends.

Organizing your office can be simple — if broken up through tasks and days. You don’t have to deep clean a whole desk, let alone a whole office in a day. By focusing on a little bit at a time, organizing an office can (and will) lead to a more productive you.

Continue reading for tips on organizing office space.

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Think Before you Post: Social Media Editing

Posted by Megan O'Connell on Thu, Sep 28, 2017 @ 11:16 AM

We’ve all seen them; the accidental grammar or spelling mistake on a social media post.

A post where we knew that’s not what the company meant, but how it came across. Case studies show that it can either harm a business incredibly, or it can be twisted to be funny or even harmless.

Companies have had to come back from some of the biggest mistakes, stating they are closing, but only meaning for the day or using a slogan that says #UpForWhatever associated with alcohol. These fauxpas need to leave company culture because they can do some serious damage.

Don’t worry! There are editing tips from Hootsuite that help stop mishaps from happening before they begin.

Continue reading to save your company from social media mishaps.

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How to Brand: Keep Yourself in Mind

Posted by Megan O'Connell on Thu, Sep 21, 2017 @ 10:34 AM

PR professionals are always looking for ways to make their clients shine the brightest. Whether that is getting their name in print, promoting and posting about them on social media, or getting an interview to air, it is their passion to see their client’s company name everywhere. Branding a garden business is one of the things we at Garden Media Group do best.

But what about when you want to develop your personal brand? Have you ever thought about that?

A personal brand shows off who you are and the person you want to be to the world. Most people know this as a reputation. When you’re in school, you can be known for being the smart kid, the stinky kid, the fast kid, or the bully. Humans are susceptible to associating people they know to things they relate with. As you grow up, these associations start to shape you.

If you want to develop a personal brand you need to think about how your decisions, actions and values shape that brand.

Continue reading to find out how more about your personal brand and how to make it shine.

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Topics: branding, decision-making, professional development

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