GROW! Marketing and Public Relations Tips

Trending Thursday Throwback Trends: Blended Gardens

Posted by Samantha Arcieri on Thu, Feb 16, 2017 @ 3:56 PM

For Today’s Trending Thursday post, we’re taking a look back at 2009 when we started to break down barriers in the garden and move towards a blended ascetic. 

Instead of mowing the lawn, gardeners wanted to eat it. This need culminated in a rise of “productive spaces” that were used for more than just their beauty.

Blended gardening was the next big industry craze.

Continue reading to learn more about blended gardening.

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Topics: Trending Thursday, garden business, Garden Media Group, Garden Trends

Infographic: The Anatomy of an Influencer

Posted by Samantha Arcieri on Wed, Feb 15, 2017 @ 5:41 PM

Influencer: It’s one of those vague PR buzzwords that everyone seems to overuse. But what is an influencer exactly? And why are these people so important?

An influencer is a person who has an undefinable positive impact on an industry or demographic. These “normal people” often play key roles on social media and have a breadth of contacts with media outlets, consumer groups and industry leaders.

Brands ultimately want to break through to these dynamic people. According to Influencer Analysis, “such individuals are not simply marketing tools, but social relationship assets.”

Today’s top brands use influencers to reach large audiences in an authentic way. Before they do this successfully, they must study their target influencer and know what makes them tick. Here’s how they do it.  

The Anatomy of an Influencer

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Topics: PR Campaign, Digital Branding, Infographic

Why Having a LinkedIn is More Crucial than Ever

Posted by Olivia Ward on Wed, Feb 8, 2017 @ 9:30 AM

LinkedIn is the world’s largest professional network. If you are not one of the 225 million active members on LinkedIn, you are missing out on an extremely crucial networking opportunity.

A  LinkedIn profile is a personal branding resource. It opens doors to job opportunities, clients, mentors and keeps you connected to thought-leaders in your industry. Here are three reasons why you can’t afford to miss out on LinkedIn.

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Topics: Public relations, branding, social media, LinkedIn

Trending Thursday: Grow 365 Part Two

Posted by Samantha Arcieri on Thu, Jan 26, 2017 @ 2:11 PM

You know by now that Grow 365 highlights eight  industry trends that inspire gardening year-round. In 2017, Mother Nature doesn’t have jurisdiction indoors.

Here’s another look into the rest of our 2017 trends.

Continue Reading for a deep dive into our trends.

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Topics: garden marketing, Trending Thursday, garden business, Garden Trends

What Marketers Need to Know About Millennials

Posted by Olivia Ward on Wed, Jan 25, 2017 @ 10:04 AM

Millennials, the largest generation to date, has officially surpassed Baby Boomers to make up the largest
 share of the U.S. workforce
. Having grown up fully immersed in digital technology, Millennials are often snubbed as narcissistic, “selfie lovers,” when they are in fact the most tech-educated generation thus far.

 Just as Baby Boomers have for the last several decades, Millennials will dominate the consumer sector. It has become increasingly important for marketers and PR specialists to recognize their unique characteristics and adapt business practices to establish effective relationships with this demographic.

Here are five tips for targeting millennials.

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Topics: audience, Marketing to Millennials, marketing

How to Build Your Brand on Instagram

Posted by Olivia Ward on Wed, Jan 18, 2017 @ 9:41 AM

Instagram, with more than 300 million active daily users, is one of the most exciting and fastest growing
 social media platforms.

It is a hot spot for engagement, as accounts can captivate followers and connect with them in unique ways. This the ideal place for new brands to establish a social media presence.

From user generated content and 60 second videos, to the recently popular feature “Instagram Stories,” brands have the opportunity to become visual storytellers and build their name.

Building a substantial social media presence is without a doubt challenging, but there are numerous tactics that can be used to succeed.

Read on to learn 5 tips for building your brand on Instagram

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Topics: branding, Marketing to Millennials, Instagram, social media

Make Your 2017 Resolutions Last

Posted by Olivia Ward on Wed, Jan 11, 2017 @ 9:32 AM

The holiday season may be behind us, but there is one more day of recognition just around the corner, National “Fall off the Wagon Day.”

The New Year is a time when motivation is at an all-time high, with promises of a lifestyle change. A year full of exercise and clean eating.

This “new year, new me” mantra might be enough to carry you through January, but once February 4th comes around, according to FourSquare, there are officially more “Check Ins” via social media at fast food restaurants than the gym.

Here is how some of consumers’ favorite green brands are taking strides to keep people involved and motivated well past February 4th.

Continue reading to learn more.

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Topics: audience, PR Strategy, Public Relations Trends, trends, Marketing to Millennials

Trending Thursday: Grow 365

Posted by Samantha Arcieri on Thu, Jan 5, 2017 @ 3:25 PM

The backyard and kitchen counter have a lot in common this year; they’re both ideal places to grow  plants.

New changes in indoor gardening technology combined with an ever increasing demand for clean food means it’s easier than ever to garden 365 days-a-year. 

Garden Media Group’s annual Garden Trends Report for 2017, Grow 365, introduces eight industry trends that inspire gardening year-round. It reflects consumers’ increasing desire to access healthy food, fresh air and clean medicine — no matter the season.

Here’s a deep dive into half of our top trends for 2017.

Continue Reading to see the future of the industry.

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Topics: Trending Thursday, garden business, Garden Trends

Create a Newsletter Your Fans Will Love (We Did!)

Posted by Samantha Arcieri on Wed, Jan 4, 2017 @ 2:40 PM

Public relations professionals can agree that some of the best emails – other than responses from Journalists – come in the form of a newsletter.

Newsletters serve several purposes, and showing off content is just one of them! The letters that are curated correctly can help businesses achieve their goals by increasing leads and retaining more customers.

According to Hubspot,a successful newsletter fulfills a clear goal and inspires readers to click open at a high rate.

“Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right.”

In the spirit of the new year and taking on new initiatives, we’ve compiled a list on how to create a newsletter people want to read.

Continue Reading for tips to create a meaningful newsletter.

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Topics: PR Campaign, creating content, product launch

Trending Thursday: Top Throwback Trends of 2016

Posted by Samantha Arcieri on Thu, Dec 29, 2016 @ 11:18 AM

Garden Media has produced its highly anticipated trends report for more than a decade. To honor this milestone, we spent the year honoring our favorite trends of the past!

Here’s a look at the top trends we brought back to life in 2016!

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Topics: Trending Thursday, garden business, Garden Trends

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