GROW! Marketing and Public Relations Tips

Grow! with Katie Guest Chris Thorogood

Posted by Courtney Brown on Wed, Oct 28, 2020 @ 2:17 PM

Today’s guest on Grow! with Katie is a fun one! We got to hangout with the Illustrating Botanist, Chris Thorogood.

Read More

Topics: Interviews

Grow! with Katie Guest Derek Haynes

Posted by Courtney Brown on Wed, Oct 21, 2020 @ 1:51 PM

Today’s guest on Grow! with Katie, is none other than THE Crazy Botanist, Derek Haynes.

Derek’s love for all things plants came at a young age, and he carried that into adulthood, graduating from North Carolina State with Bachelors of Plant Biology.

Derek is also involved in the Plant Daddy Hangouts, which focus on celebrating and connecting those at the intersections of Blackness, masculinity & plant love.

He is also part of the podcast The Plant Kiki! Check that out here.

Read More

Topics: Interviews

Early, Online, and Uncertain: Navigating 2020 Holiday Trends

Posted by Becky Paxton on Tue, Oct 20, 2020 @ 12:43 PM

If the sight of Christmas decorations next to Halloween candy on store shelves makes you raise an eyebrow, you may want to get used to it – because a trend has arrived that garden retailers can’t afford to ignore.

In recent years, 43% of holiday shoppers planned to start shopping in November. But signs are indicating a major shift this year, and retailers need brace themselves: holiday shoppers are shopping EARLY in 2020, and their preferences have changed.

Read more to learn 3 must-have tips for positioning your brands this holiday season.

Read More

Topics: Pinterest, marketing communications, trends, Instagram, advertising, Cyber Monday, marketing, emails, holiday

Grow! with Katie Guest Riz Reyes

Posted by Courtney Brown on Wed, Oct 14, 2020 @ 3:12 PM

Today’s guest on Grow! with Katie is the Garden Manager of McMenamins Anderson School, Riz Reyes.

Read More

Topics: Interviews

Grow! with Katie Guest Doug Oster

Posted by Courtney Brown on Wed, Oct 7, 2020 @ 2:24 PM

Today’s guest on Grow! with Katie, is Emmy-award winning producer, television host and garden writer, Doug Oster.

Doug is the floral shoe wearing, Emmy Award-winning producer, television host and garden writer. Many things have come and gone in this industry, but Doug has been a constant. You can hear him on The Organic Gardeners Radio Show, see him on KDKA-TV's Pittsburgh Today Live and find him on social media. He is an amazing story-teller, and truly love to garden. 

Read More

Topics: Interviews

Green with Envy: Tips from the New Cool Kids of Garden Social Media

Posted by Becky Paxton on Mon, Oct 5, 2020 @ 1:23 PM

With gardens and houseplants shifting from white-hot trend in 2019 to full-blown national obsession in 2020, the faces at the front of the new wave are social media influencers with legions of followers and backyards that make us—yes—green with envy.

Why should businesses in the horticulture industry pay attention to garden influencers, who range from tattooed and pierced ‘plant dads’ to proud grandmothers with enviable backyards? Because they have a direct line to the eyes, ears and wallets of millions of consumers. And the numbers tell us that these customers trust and take their buying queues from social influencers.

Smart companies are asking two questions:
• What are garden influencers doing right?
• And how can we work with them?

Read more to learn the 1-2-3’s of influencer marketing to green industry businesses.

Read More

Topics: Instagram, social media, key influencers, inbound marketing, Social

Grow! with Katie Guest Susan Cohan

Posted by Courtney Brown on Wed, Sep 30, 2020 @ 3:12 PM

Today’s guest on Grow! with Katie is landscape designer, Susan Cohan.

Susan is the principal and design director of Susan Cohan Gardens, a full-service landscape design studio located in the New York/ New Jersey metro area. Her and her team have created landscape designs for discerning regional and international clients for over fifteen years, and they have won many awards for their work.

Read More

Topics: Interviews

Grow! with Katie Guest Matthew Ross

Posted by Courtney Brown on Wed, Sep 23, 2020 @ 2:10 PM

Today’s guest on Grow! with Katie is the Director of Continuing Education at Longwood Gardens, Matthew Ross!

Matthew is a leader in nonprofit education, landscaping, public speaking, management, and event planning. He is a strong education professional with a master’s degree focused in Horticultural Science from Michigan State University.

Read More

Topics: Interviews

Grow! with Katie Guest Sue Goetz

Posted by Courtney Brown on Wed, Sep 23, 2020 @ 2:06 PM

Today’s guest on Grow! with Katie LIVE is author, speaker and garden designer, Sue Goetz!

Sue has a garden design business, Creative Gardener, where she works with clients, personalizing garden spaces from the seasonal tasks to the design of large projects.

Read More

Topics: Interviews

Garden Media Group's 2021 Garden Trends

Posted by Courtney Brown on Mon, Sep 14, 2020 @ 4:42 PM

We've unveiled our twentieth Garden Trends Report, available for download now.

Read More

Topics: Garden Trends

GROW-CTA-2021Trends

 

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all