GROW! Marketing and Public Relations Tips

Driving Engagement: Social Media's Biggest Heartache

Posted by Megan O'Connell on Wed, Aug 15, 2018 @ 7:45 AM

PR professionals and influencers alike know the struggle of social. We put time and effort into posting on social media for who to see?

Social media experts determine the perfect time to post, the perfect length of video, the best picture to post with it and yet it can still fall flat.

Audiences can stay the same, but platforms change their algorithms all the time, and often with no warning. 

What are social media professionals to do?

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Topics: social media, key influencers, hashtag

The Five Best Reasons to Hire an Intern

Posted by Alexandra Tett on Thu, Aug 9, 2018 @ 10:57 AM

What do you think of when you hear the word intern? Do you imagine a personal assistant running around getting coffee and laundry? Is the first word that pops into your head clumsy or inexperienced?

It is time to re-think the intern stereotypes and start looking at interns as investments for the future success for your company.

Here are some reasons to invest in educating the next generation of PR experts.

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Topics: Internship, employment, professional development

Purple Reign: Grow Your Health

Posted by Megan O'Connell on Tue, Aug 7, 2018 @ 8:36 AM

Purple Reign is the next deep dive of Nature’s Rx for Mental Wellness, the theme for the 2018 Garden Trends Report.

If you missed the other deep dives, here are Breathing RoomsSocial NetworkClimate ControlledMake a Splash and Imperfect Gardening.

Look around you, purple is the color of 2018. In fashion, in the home and… in the garden.

Ultra Violet was named Pantone’s color of 2018 as well because it communicates originality, ingenuity and visionary thinking that points us toward the future.

But what does that mean for your garden or your health? 

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Topics: Garden Trends, Garden Media, health and wellness

The Elephant in the Room: Artificial Intelligence

Posted by Alexandra Tett on Tue, Jul 24, 2018 @ 8:23 AM

Artificial Intelligence is looming in the corners of every PR firm’s office. The good news is, this advanced tech may be here to help, not get you fired.

The fear factor associated with Artificial Intelligence (AI) is that the software is rapidly taking over human jobs that require data processing and recognizing patterns in data. Long gone are the days of interns practicing data entry.

When you have a bot writing and pitching ideas to the media, human usefulness in PR is most definitely on the hot seat. The million dollar question is: can you really replace human intelligence? If not intelligence, human connection and relationships?

Find out the answer below!

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Topics: software, technology, economy

The Demands of Culture: Key Demographics

Posted by Alexandra Tett on Thu, Jul 19, 2018 @ 9:31 AM
It is necessary for the success of any PR campaign to know the demographics of the target audience and, most importantly, to not leave any key demographics out.

In the United States, we have an extremely large Hispanic population, accounting for 18 percent of the nation’s total population. Their consumer spending power, totaling $1.4 trillion in 2016, is reason enough to adjust your company’s marketing strategy to appeal to the Hispanic demographic.

To learn more about how culture affects the marketing and PR industries, read below!

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Topics: marketing, decision-making, networking, employment

Imperfect Garden - Don't Stress the Small Stuff

Posted by Megan O'Connell on Wed, Jul 11, 2018 @ 8:35 AM

Imperfect Gardening is the next deep dive of Nature’s Rx for Mental Wellness, the theme for the 2018 Garden Trends Report.

If you missed the other deep dives, here are Breathing RoomsSocial NetworkClimate Controlled and Make a Splash

Nowadays people are overstimulated and overworked. There seems to always be something going on, but sometimes it is best to take a step back and enjoy the imperfections. Especially in the garden.

More people need to practice the ancient Japanese Wabi-Sabi. Wabi-Sabi appreciates imperfections in life and the ability to age gracefully.

When applied to the garden, the practice is relaxing and enjoyable.

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Topics: trends, Garden Media, health and wellness

Thinking Ahead of the Social Media Game: Virtual Reality

Posted by Alexandra Tett on Wed, Jun 27, 2018 @ 10:52 AM

Yet again, social media is stepping up their game. Currently, the most engaging form of media is video. Well, not for long! The next big thing is coming and it is going to shake things up. What could possibly be more virtually engaging than a video? The answer is Virtual Reality.   

Virtual Reality (VR) will leapfrog video like video leapfrogged photographs. It will bring an unprecedented level of engagement to the table and force yet another advance among everyone’s social media accounts.

Read below to find out exactly how VR will revolutionize the digital world!

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Topics: professional development, software, how-to, technology

How to Write the Perfect 280 Characters

Posted by Alexandra Tett on Thu, Jun 21, 2018 @ 10:54 AM

Writing an engaging post in 280 characters is the newest form of poetry. It is an art form that is imperative to capturing your digital audience. 

Even though Twitter has allotted an additional 140 characters, per the change last year, there is still a struggle with having enough space.

How do you get to the point without coming off as blunt? How do you summarize your content coherently?

Below are a few steps that will help you overcome this challenging task.

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Topics: Twitter, lessons, how-to

Keeping Up with Current PR Trends

Posted by Alexandra Tett on Tue, Jun 12, 2018 @ 10:49 AM

We are halfway through a glorious 2018, so because we love trends, let’s take a minute to look at some of the hottest trends in public relations!

Trends are important because it gives everyone a look at the direction the industry is taking. They give a more or less accurate reading on what is working and what is not.

Trends are an outline of what is popular which can influence business decisions. Not to mention, trends are a major source of content for the industry

In case you’ve been missing out, read below for a quick guide to four of the latest and greatest PR trends.

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Topics: PR Strategy, trends, professional development

Five Handy Social Media Etiquette Tips for Your Company

Posted by Alexandra Tett on Thu, Jun 7, 2018 @ 9:37 AM

How much information can you gather from a first impression?

 First impressions set the tone for any relationship, personal or professional. These days, we not only make first impressions face to face, but online as well. According to AdAge, people are able to retain news feed information after only 1.7 seconds of viewing on a mobile device.

You have one point seven seconds to make a good impression, GO!

Continue reading to learn a few ways to ensure you’re making a good impression and prevent your reader from scrolling by.

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Topics: social media, hashtag, how-to

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