Getting likes on your garden business's Facebook posts may seem like throwing spaghetti against the wall. You know some sticks and performs really well while others just flop. As far as the why, it's a mystery.
Thanks to a new study compiled by researchers at the Graduate School of Stanford University and The Wharton School of the University of Pennsylvania, part of the mystery has been cracked.
Trust us, using these scientifically supported tips and tricks will help you get more bang for the same amount of time spent.
Learn the top 4 data-proven tricks to help your posts on your garden business's Facebook page get more likes, comments, and impressions below.
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Topics:
lawn and garden public relations,
garden marketing,
Digital Branding,
social media,
facebook
With each passing day, more and more businesses are jumping onto Twitter. As more businesses begin using this social media platform, more of the same mistakes are being made.
Twitter is a great place to connect with your consumers and further your garden company's brand. But, be wary, if you fall into these traps Twitter can harm more than help.
Keep reading to find out if you’re making one of the top 5 Twitter mistakes of 2014; then, we'll help you fix it too.
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Topics:
garden marketing,
Twitter,
marketing communications,
lawn & garden public relations,
Digital Branding,
garden industry public relations,
social media
By now, your garden business knows social media matters.
Though startling new social media research shows that how you think about social media may need to be updated.
You know who you are targeting on social media, what types of content to post, and when to update your page.
But do you know where social media ranks in terms of activity on the web? Or how often LinkedIn gets a new member?
The following statistics may shock and surprise you, and make you rethink your garden businesses social media strategy for 2014.
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Topics:
Twitter,
internet marketing,
garden business,
Garden Media Group,
social media,
blogging,
Youtube,
facebook,
LinkedIn
After you’ve brought your website into the 21st century and gotten your social media game under control, ask yourself: what’s the next step to building my garden business?
Now, it’s time to start a blog.
Why? 81% of U.S. online consumers’ value information and advice found on blogs, and a whopping 61% of those consumers have a made a purchase based solely on that advice. If you haven’t already, it’s time for you and your garden business to get on board with blogging!
What is a blog, exactly? A web log (blog for short) is a website made up of short, information packed entries.
Below are the top 4 reasons blogging affects the bottom line of your garden business.
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Topics:
garden marketing,
branding,
image building,
garden business,
social media,
blogging
Marketers are creeping and crawling into the night with Halloween just a few short days away.
From the big holidays to the small ones, marketers love putting a twist on their product and content to make it more relevant for the time of year.
And Halloween is one of the most fun times of the year to do just that. The spooky styles, the dark colors, and of course, the costumes!
This Halloween season take your marketing to the next level to connect, engage, and form meaningful relationships with your customers.
Below are 4 marketing ideas tailor-made for your garden business that will boost engagement and get your audience's attention--plus, you don't even have to say BOO, unless you want to!
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Topics:
creating content,
marketing communications,
garden business,
garden industry public relations,
social media,
marketing
Does your Facebook page have 74 million 'likes' or are there 806,000 people talking about you? Didn’t think so. But that doesn’t mean your garden brand can’t utilize Facebook just as well as the front runners in social media.
Though Facebook isn’t a ‘professional social network,’ it does boast 1.1 billion monthly users and 4.5 billion daily likes. You can’t argue with numbers like that. Facebook isn’t going anywhere anytime soon.
Here are five easy tips to solve the problems your business may be facing, inspired by some of Facebook’s best and brightest brands.
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Topics:
creating content,
garden business,
social media,
facebook
Last month, Pinterest followed in the footsteps of other social media giants by announcing that advertisements would soon sneak their way into your Pinterest streams.
Pinterest, though, touted something different: "tasteful" ads.
And as promised, the advertisments/promoted pins have arrived--kind of.
Last week, the sponsored advertisements went live for a handful of Pinterest users.
Read on to discover what Pinterest ads will look like, how they'll keep growing, and how your garden business can capitalize on these pseudo ads.
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Topics:
Pinterest,
PR Strategy,
advertising,
social media
Social media is here to stay.
It's completely transformed the landscape of personal and brand communication.
Yet, one of the biggest impacts on social media strategy thus far was just released in a new study from Econsultancy.
The reason marketers are using social media is changing--and the new findings are detrimental to your long-term success on social media.
Read on to discover the #1 way to ensure your social media strategy will fail--and how to avoid it. Create a social media strategy that succeeds and shines.
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Topics:
branding,
PR Strategy,
Digital Branding,
social media
Reddit is one of the most powerful websites and social communities on the internet--though you wouldn't guess it by looking at their website design.
Last month alone, there were over 55 million unique visitors. Pretty impressive.
Making it on the home page of Reddit is the new equalivalent of making it on the front page of The Washington Post. Plus, Redditt fame will very often translate into even more stories in traditional media sources.
Read on to discover the power of Reddit for your garden business--and the best practices for marketing on the platform.
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Topics:
PR Strategy,
Digital Branding,
public relations media plan,
social media
Facebook Hashtags are already declared dead.
The release of hashtags on Facebook was not initially well-received as millions across the country made their status update, "This isn't #Twitter Facebook."
A new study proves that users aren't searching for companies by their hashtag, nor do posts with hashtags drive engagement.
But, we're declaring #Facebook hashtags aren't dead. Instead, marketers and companies simply have not been using the #hashtag feature to its fullest advantage... yet.
Below are our effective tips and tricks to keep the #Facebook hashtag alive and well on your garden business Facebook page.
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Topics:
PR Strategy,
Digital Branding,
social media,
facebook