Instagram, Facebook, Twitter, Pinterest, Vine, Blogging. Ugh, my head is already spinning! Anyone else's?? 

Social media plays a HUGE role in any modern, successful company's media plan, but it can also take up a good deal of time.

It doesn't have to, though.

Load up your social media toolbelt, and prepare to be amazed. These four tools outlined below will save you and your garden business oodles of time. Plus, time is money. Need we say more?

The morning after: your hopes crushed or validated, your stomach full, your jersey messy as anything, your hands still have a bit of dirt on them, and your head's buzzing with PR lessons learned.

It’s none other than the Monday after the Super Bowl and Super Sow Sunday.

Being lovers of yummy food and beautiful flowers, we had to take part in both. Yup, I sowed my seeds this year with the brawling noises of the Super Bowl in the background. Which seeds, exactly? Sustainable Seeds, of course!

With our seeds planted, let’s reflect on the Super Bowl and the hysteria that surrounds it every year.

The Super Bowl is PR GOLD. It’s the most watched sporting event of the year, it has its own culture, and each year, the paper is chock full of Super Bowl articles for weeks.

Recapping the best Super Bowl PR lessons of 2013 below. 

Email marketing, like most all things, can do some amazing good... or irreparable damage. Email marketing lets you build relationships with leads and current customers. Customers have even said that they like email marketing more than a regular email. Not only are they a customer favorite, but they also are more effective.

The emails sent by email marketing are usually beautiful. They're gorgeous to look at, so you'd think they'd be more likely to be read. Well, yes and no.

Email marketing is good, but only to a certain extent..

So, how much email  marketing is too much, and how can your business avoid getting on customers' black lists?

98% of journalists think it's important for a company or public relations firm to have an online newsroom. Plus, 97% of journalists use an online newsroom at least once a week. Bottom line: if your company or firm wants press coverage, an online newsroom can be the difference in news coverage.

Lucky for you, setting up an online newsroom is easy, and we have the fastest, most efficient way to update your newsroom and keep it hip. To keep it as simple as possible, we're going to set up our how-to season in a classic journalist style: the 5 W's.

But I've had several aha moments to shed some light on the subject from several sources. The first was from Kyle Lacey who said a dozen times in one day, "Social media is 90% narcissism."

Infographics have been on the to-do list at businesses across the country for the past few months. The medium began to gain traction in late 2009, but have since then exploded.

Infographics have the potential to go viral, specifically because of their share-ability. They're super easy to share on all social media outlets, and best of all, if you share it, your post will get six times more interaction on Twitter.

Trends come and go, and three years have passed since the creation of the inforgraphics, so are they in or out? Tell us what you think by commenting or tweeting at The Garden Media Team.

Until then, here’s the good and the bad sides of infographics. Decide for yourself if they should still be apart of your public realtions media plan.

Our world is forever changing! Social media and digital communications completely transformed how many of us do business.

While social media may not change how we garden, it certainly changes how we talk about gardening. 

Journalism has changed immensely since the early 1900s. Now, PR professionals and those involved in garden marketing connect and engage with reporters, editors, and journalists on social media.

Wondering just how to best use social media to get your garden business in the media? Well, read on!

When you hear or see a creative public relations campaign, it grabs hold of you immediately. Some can move you to laugh or tears or inspire action. Powerful campaigns can change the public’s perception seemingly overnight about a brand, product, or social movement.

Nobody understood this more than the father of public relations, Edward L Bernays. As blogged about previously, the father of spin understood that it was the combination of the news, not advertising, and the manipulation of people’s unconscious through endorseme nts by doctors, celebrities, and other experts that truly made the difference.

Whew! After months and months of political ads and signage, America finally has a winner: Obama. Obama gained a second term in office last night and gave his victory speech while Mitt Romney delivered a gracious, humbling concession speech.

Recently, our fearless leader was interviewed by CEOIntroNet at ABC6 studios in Philadelphia.  Last week we shared the video, here is the Q&A.