Introducing the new Garden Media!!

Tonight we will roll out a new visual identity, including a new logo and enhanced website, at a private party held at the 64th GWA Annual Symposium in Tucson, AZ.

October is finally here. The brisk air and shorter days give way not only to the fall season, but also, to the Garden Writers Association (GWA) Symposium and the introduction of new garden products and plants for 2013.

The GWA Symposium is the most highly anticipated event of the year for professional communicators in the lawn and garden industry. This year the 64^th annual Symposium, held in Tucson, Arizona from October 12^th -16^th, will be attended by some 600 print and broadcast garden communicators and bloggers from around the world.

Last week, Suzi and I went to 6ABC for a roundtable discussion of top Philadelphia CEO's. The event was hosted by CEOIntroNet, a group of successful CEOs and serial entrepreneurs who realize the vital need for a group of decision makers to connect with each other and share business success stories and ideas.

I talk to a lot of individuals and companies about public relations and have heard every objection under the sun as to why they don't need to hire a PR firm.  I am always eager to learn from people what their marketing goals are and how their current activities are helping to reach those goals.  Most often, it's that people don't understand public relations, have had a bad experience or think it will be too expensive. 

In the end, most people quote these six reasons for not hiring a PR firm:

For the 15th year running, Garden Media Group has been named one of the top 25 PR firms by the Philadelphia Business Journal.

The list is based on revenue billed in 2011- But look out, we're still growing! Stay tuned for yet another new client announcement this week.

For a boutique PR firm located in the "cool" city of Kennett Square, PA and specializing in gardening, this is quite an accomplishment.

Lately, social media has been the buzz of our blog and the garden industry; after all, there are many ways social media can help your business, and they’re easy!

But, Garden Media Group has been around for a long time—over 20 years. During our time, we’ve learned the importance of keeping up with new trends while still using the tried and true methods that have been around since the beginning! It’s like the Girl Scouts say, “Make new friends, but keep the old. One is silver, the other is gold.” 

Today, we’re going to get back to the PR industry basics. Below are the four essential elements of a classic (and modern!) public relations media plan.

Social media is an ever-evolving (and increasingly important) medium! LinkedIn changed their pages a few weeks back and now, Twitter’s spicing their platform up a bit.  Below, we’ll fill you in on how to use and master the new profile all while creating a cohesive message.

Today is the first day of Inbound 2012 and with 2,500 other marketers attending, I am stoked to learn some new tricks for our Garden Media bag. 

Facebook has evolved from a college student’s social network in 2004 to a leading force for a company’s marketing tactics, yet many businesses still are unclear how to use Facebook business pages to build brand awareness and attract new customers.

Creating a marketing strategy is like raising a flag for your company.  You want people to know you exist and are open for business.  But before you raise that flag, you have to make sure you have a clear design.