Whew! After months and months of political ads and signage, America finally has a winner: Obama. Obama gained a second term in office last night and gave his victory speech while Mitt Romney delivered a gracious, humbling concession speech.

When Obama clinched the necessary 270 electoral votes, almost instantaneously, Obama’s twitter account tweeted: 

The photo and short, poignant caption has already been re-tweeted by over 640,000 Twitter users, which has become the most retweeted missive ever.

Obama’s continued use of progressive media served him well yet again this time around, which definitely helped him win. This election season was popping on Twitter and Facebook alike. Yesterday alone, there were 20 million tweets with the hashtag #election2012.

Refresh yourself on the campaign in a nutshell. Below is a video that condenses the months of campaigning and constant news coverage to a mere 2 minutes:

What PR lessons have you learned from this election season?

At Garden Media Group, despite our political differences, we can all agree Obama rocked the frontier of social media.

But, while Obama is in it for the long haul, he knows, “we’ve still got more work to do.” It’ll be interesting to see how he transforms himself and his image over the next few months. Just how will he move forward?

While Obama's campaigners are surely thinking about his rebranding over the next four years, if you need help rebranding or introducing a new product to the market, we can help!

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