There’s been a lot of buzz about brands redefining terms, especially among brands marketed toward women.

There’s the Dove Campaign for Real Beauty, Under Armour’s “What’s Beautiful” competition to redefine the female athlete, Betty Crocker’s redefinition of “homemaker” and most recently, Always’ #LikeAGirl campaign.  

What's the secret to these marketing campaigns' success?

First, instead of avoiding challenges, these marketing campaigns confront them head on.

Then, the challenges are transformed into something new, interesting and undoubtedly buzz-worthy.

Read on for tips about how the gardening industry can redefine the classic image of the gardener. 

Garden business owners know that a solid business plan is essential for success.

Business plans are how you communicate your vision when breaking into the field, and it's also the blueprint for maintaining success after you've gotten there.

But how can you measure success, and how do you know when you've reached it?

Any good garden business wants to answer these questions, but most of them ask a bit too late.

The best measurement strategies begin before your garden business even gets off the ground.

Keep reading to learn how to plan for your garden business' success with measurement metrics in mind.

Everyone in the garden industry wants to know: “How do we reach Millennials?”

Already, Millennials are a bigger generation than the Baby Boomers and have a collective buying power of $200 billion annually.

In Garden Media’s new eBook How to Market Gardening to Millennials, we’re sharing tips and tricks on how to reach this powerful demographic.

Starting now and continuing each Wednesday in July, our GROW! blog will be detailing who the Millennials are, what matters to them, and how to build a long-term brand relationship with this generation.

Let’s start with what you need to know about Millennials – and why this generation is integral to the future of your garden business’ prosperity.

Yes, Facebook has TONS of users, more than 1 billion users internationally, or 17% of the world population at large. Twitter and Instagram, the other two big social media platforms, are still lagging behind in users with about 200 million.

Even though Facebook was once the king of social media, there's a major shift happening in how people use the platform.

As of late, Facebook's dedicated users are few and far between. 

Discover why Facebook's users are fleeing, which affects the reach, number, and time your garden business should spend on this social outlet below.

Trust is an essential element of any successful, long-term gardening business.

Before building brand ambassadors, you first need to earn trust. Once earned, trust can easily be lost if business leaders fail to communicate honestly and transparently with their consumers and shareholders.

Everything you do or don’t do affects the perception of your brand, and in the long run your trustworthiness is your most valuable asset.

Below learn four tips to boost your brand reputation and build fast, long-term trust in your company 

A brand new app launched last week that will provide your garden business with a way to streamline content for followers.

Pippit, brainchild of bloggers from Oh! Joy and Love Taza, allows users to add “pips,” or dots, to blog posts, photos and videos that lead to even more curated content.

Integrating blogs with social media has never been easier.

Learn what Pippit is and how this new social app can be powerful for your garden business blog.

Quantifying public relations provides valuable insight into the effectiveness of specific PR strategies, campaigns and tactics.

There are many ways to analyze the same set of data.

For example, looking at PR measurements and analytics through the lens of sports statistics develops an interesting, new perspective. 

Keep reading to learn how you can use sports to better understand the impact of public relations on your gardening business.

As the buy local, live local movement continues to thrive, this trend is still growing in 2014 with cultur-vating.

Gardeners are taking local to the next level this season.

Instead of simply buying local, they're growing local plants and flavors - and blending it with their international heritage.

Gardeners crave this duality of culture and plants for spring and summer 2014.

Discover how your garden business can use the cultur-vating garden trend to give your customers what they want this season.

The longer social media thrives, the bigger the role it will play in companies.

Today, 81% of businesses both small and large are using social media. Out of those, 94% use it to communicate marketing messages.

But, this year, social media should be more than just an outlet for your gardening business' marketing messages.

Read on to learn 3 new ways your garden business can use social media in new ways.

One hashtag caught my eye this past weekend — Mother's Day Should Be Every Day.

Mothers give back so much to their communities, homes, gardens, and families every day. Gardening businesses should also take a timeout to reevaluate how they're giving back to moms.

After all, women make 85% of purchasing decisions in a  household, and there's a good chance some of those women are mothers. Mothers are an influential demographic for gardening businesses.

Below are the 5 C's to effectively market gardening to moms this season.