Media coverage is how you build a brand.

Both on social media and traditional media sources, this is your chance to tell your brand's story and make personal connections with your target audience.

But, the one major difference? On social media, your brand is totally in charge while in traditional media you're at the mercy of the journalist.

To better prep for media interviews with outlets of any size, be sure your brand's face can answer four of journalists' toughest questions.

Are you an app addict? Always downloading new apps on your smartphone?

Well then it may come as a surprise to you that people use their smartphones most for emails, not apps, not internet, not actual phone calls, but E-MAIL.

A study found 79% of smartphone users use their phone to check email. And, after checking their personal email, emails from brands - or even better emails from your garden business are their second priority in terms of importance.

And a whopping 70% said direct emails from businesses influence their buying behavior -- a great ROI! That's why mobile email marketing is definitely a worthwhile investment.

With these stats in mind, your garden business needs to take a second look at your email marketing and use these simple but powerful tips for an email makeover.

As much as we talk about social media, press releases, and witty infographics, the medium simply will not matter if there isn't strong content backing it up.

Content is king and will be for the foreseeable future. Before you go blazing a new digital medium trail, you’ve got to pause and think before you do.

If you want your mediums to be successful, your content has to set the foundation. Meaning before you think about the how, you need to think long and hard about the what.

Strong, interesting content is the only way to ensure your clientele keeps coming back to you.

To get your mind wheels a’turning, here are eight types of content that consumers are proven to love.

Implement these tips next time you post on social media or write a press release, and voila, you’re the brand they’ll forever return to.

Facebook has been the dominant social media site since 2005. 

For eight years, Facebook has crushed any other social media platform in size, daily usage, and reach.

But, we all know even gold can tarnish. Facebook Fatigue is officially setting in. People are just getting worn-out with Facebook.

Find out all the details of Facebook Fatigue below, and learn how your small business should react accordingly!

No longer are businesses just allowed to focus on making more and more money.

Consumers want to know that the businesses they support are, in turn, supporting and helping the world around us. In fact, often-sought after millenial crowd (18-29 year olds) prefer cause-marketing more than other generations.

We are in the age of corporate responsibility and citizenship.

But, the line gets a little fuzzy somewhere between donating to a universal cause and helping a more controversial issue.

Learn the differences between halo marketing and brand activism while discovering how to support both sides best!

Yes! It's true. One of our favorite social media sites can actually boost your SEO for your business--big time. 

Honestly, what could be better? Pinterest, which is such, such a blast to use, can actually have major benefits for your SEO rank.

You’ve just got to know how to do it right. Every site and page your business has such be building your SEO. We’re all in this together!

With these easy-peasy, meaningful tips, you’ll learn how to use your Pinterest to improve SEO.

Email marketing, like most all things, can do some amazing good... or irreparable damage. Email marketing lets you build relationships with leads and current customers. Customers have even said that they like email marketing more than a regular email. Not only are they a customer favorite, but they also are more effective.

The emails sent by email marketing are usually beautiful. They're gorgeous to look at, so you'd think they'd be more likely to be read. Well, yes and no.

Email marketing is good, but only to a certain extent..

So, how much email  marketing is too much, and how can your business avoid getting on customers' black lists?

Christmas is almost upon us and this year there is one thing that business in the lawn and garden industry should have at the top of their marketing wishlist: Content marketing.

What is content marketing you ask? It's valuable content that delivers high-quality, relevant information yielding measurable results without promotional push. It provides useful information to aid purchase decisions, improve product usage, and entertain consumers. And, it's more credible than advertising.

In today’s advertising rich environment, fresh, engaging content has never been as important for businesses as it is today. People use the internet to research, compare and review products, and this information impacts buying decisions both online and in stores. You need content marketing regardless of whether your organization is a B2B or B2C. The one big reason is trust!  Businesses must use content marketing because consumers don’t trust advertising.

Recently, our fearless leader was interviewed by CEOIntroNet at ABC6 studios in Philadelphia.  Last week we shared the video, here is the Q&A. 

Introducing the new Garden Media!!

Tonight we will roll out a new visual identity, including a new logo and enhanced website, at a private party held at the 64th GWA Annual Symposium in Tucson, AZ.