Last week, Suzi and I went to 6ABC for a roundtable discussion of top Philadelphia CEO's. The event was hosted by CEOIntroNet, a group of successful CEOs and serial entrepreneurs who realize the vital need for a group of decision makers to connect with each other and share business success stories and ideas.
Topics: Public relations, garden marketing, marketing communications, lawn & garden public relations, Garden Media Group
I talk to a lot of individuals and companies about public relations and have heard every objection under the sun as to why they don't need to hire a PR firm. I am always eager to learn from people what their marketing goals are and how their current activities are helping to reach those goals. Most often, it's that people don't understand public relations, have had a bad experience or think it will be too expensive.
In the end, most people quote these six reasons for not hiring a PR firm:
Topics: Public relations, marketing communications, lawn & garden public relations, horticultural marketing communications, advertising
INC., online had an interesting article about how successful people in business, from the garden industry to the finance industry, approach their work, and how they think. You'd be surprised to know that most of them share the same perspectives and beliefs.
Topics: lawn and garden public relations, PR Strategy, marketing communications
Today, few people outside the public relations (or inside for that matter) profession recognize the name of Edward L. Bernays, although he was named one of the 100 most influential Americans of the 20th century by Life magazine.
Public Relations is a 20th century phenomenon, and Bernays -- widely eulogized as the "father of public relations" -- played a major role in defining the industry's philosophy and methods.
Topics: Public relations, marketing communications
Blasting news releases out hoping to get coverage simply doesn’t work. In today’s wild west media show, you need to do your homework, be strategic and set up media opportunities in your favor.
Topics: Public relations, audience, PR Strategy, marketing communications, press releases, advertising, Garden Media Group, marketing
