GROW! Marketing and Public Relations Tips

Use Content Marketing to Engage Customers in your Garden Business

Posted by Emma Fitzpatrick on Wed, Feb 19, 2014 @ 9:00 AM

The beauty of content marketing is that the journey does not end when the content has been created; in fact, it's only beginning.

Now that you are creating content and attracting readers to your garden business's blog and website, it's time to begin connecting with them.

During this stage of content marketing, you want to begin to really understand your leads by learning what they're interested in and how you can help them.

Below, we'll provide a step by step list of how to use content marketing to engage with your readers and leaders - and eventually turn them into customers.

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Topics: creating content, PR Strategy, garden trade show marketing, Garden Media Group, garden industry public relations, content marketing

Trending Thursday: Why You Should be a Demanding, Green Brand

Posted by Emma Fitzpatrick on Thu, Nov 21, 2013 @ 9:00 AM

Social media has changed the way garden brands interact with their customers. One-way dialogues are out, and two way conversations are in.

With this change, brands have the opportunity to ask for more from their customers.

In 2014, Garden Media's Garden Trends Report sees "demanding brands" as a big home, garden, and lifestyle trend for the new year.

Below are marketing tips to show how and why your garden business should be a demanding, eco-superior brand in 2014.

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Garden Media Group Garden Trends 2014 Unveiled on Trending Thursday

Posted by Emma Fitzpatrick on Thu, Aug 29, 2013 @ 9:00 AM

Big news! Garden Media Group has released the 13th annual Garden Trends Report!

Finding happiness and balance in the garden is the theme of the 2014 Garden Trends Report, which identifies several lifestyle shifts and 12 garden trends for 2014.

If you want to be on top of things and love hearing about the hottest consumer, garden, home, and lifestyle trends, you'll want to download our trends report. If you love talking about trends and want to use them to grow your brand and maximize your garden business, you'll want to join us for "Trending Thursday" every Thursday here on GROW!

Looking ahead, Garden Media sees six balanced sets shaping greener lifestyle choices people are making for their homes, gardens and outdoor living.

Below is a snippet of Garden Media Group's 2014 Trends Report. Download the complete report for all the details and predictions for 2014!

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Topics: garden trade show marketing, gardening, Garden Media Group, Garden Trends

Cultivate Connections & Expectations with PR Firms Before Hiring

Posted by Emma Fitzpatrick on Wed, Aug 28, 2013 @ 9:00 AM

If you're about to hire a PR firm, you want to do your research. Know when to hire a PR firm, questions to ask, and what public relations can really do for your business.

Before you sign the contract, clearly set your expectations. The last thing you want to do is sign a year-long contract only to discover you've made a terrible mistake.

To make your partnership with your (almost) new public relations firm, outline a clear plan of attack for these 4 criteria.

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Topics: Public relations, hiring a public relations person, PR Strategy, garden trade show marketing, public relations media plan, garden industry public relations

Please Allow me to Reintroduce Myself- Branding and PR

Posted by Katie Dubow on Tue, Jan 8, 2013 @ 8:46 AM

The branding article in print in Green Profit.

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Topics: trade show public relations, branding, garden trade show marketing, gardening

Please Allow me to Reintroduce Myself

Posted by Katie Dubow on Fri, Jan 4, 2013 @ 9:10 AM

I recently wrote an article about image building and rebranding for Green Profit magazine and wanted to share:

"You know what they say about first impressions lasting a lifetime? Baloney! From people to brands and politicians, this country is all about second chances. You just have to know how to reintroduce yourself properly and to the right people.

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Topics: trade show public relations, branding, garden trade show marketing, gardening

6 Tips from Lawn & Garden Marketing Pros for Writing a Press Release

Posted by Katie Dubow on Wed, Jan 2, 2013 @ 9:26 AM

Happy New Year and cheers to 2013! Let's make the year a BIG and successful one. And let's start with the press release.

We often hear, “Anyone can write a press release!” And that may be true, writing a press release that is picked up by the lawn and garden media and shared by bloggers is another story. Here at Garden Media we try to make our news releases “news worthy” by following these 6 golden rules.

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Topics: trade show public relations, garden PR consultant, garden trade show marketing