Social media has changed the way garden brands interact with their customers. One-way dialogues are out, and two way conversations are in.
With this change, brands have the opportunity to ask for more from their customers.
In 2014, Garden Media's Garden Trends Report sees "demanding brands" as a big home, garden, and lifestyle trend for the new year.
Below are marketing tips to show how and why your garden business should be a demanding, eco-superior brand in 2014.