GROW! Marketing and Public Relations Tips

Happy Thanksgiving from Garden Media to YOU!

Posted by Emma Fitzpatrick on Thu, Nov 28, 2013 @ 9:00 AM

Happy, happy Thanksgiving from Garden Media Group!

Revel in the time you have with friends and family, enjoy the bountiful harvest, and remember all you're thankful for this year.

Of course, we wanted to share a few fun facts about the history of Thanksgiving--infograph style!

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Topics: Garden Media Group

This Year, We're Thankful For...

Posted by Katie Dubow on Wed, Nov 27, 2013 @ 9:00 AM

We have a Thanksgiving tradition at Garden Media. Each Thanksgiving, we stop, think, and share our gratitude with each other and our clients.  

So before Black Friday madness kicks off, we'd like to spend a few minutes reflecting and being thankful for what we have. I asked my co-workers to share what they're thankful for this Thanksgiving.

From friends and family to the little things, discover what the Garden Media team is thankful for this year.

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Topics: Garden Media Group, garden industry public relations

Trending Thursday: Why You Should be a Demanding, Green Brand

Posted by Emma Fitzpatrick on Thu, Nov 21, 2013 @ 9:00 AM

Social media has changed the way garden brands interact with their customers. One-way dialogues are out, and two way conversations are in.

With this change, brands have the opportunity to ask for more from their customers.

In 2014, Garden Media's Garden Trends Report sees "demanding brands" as a big home, garden, and lifestyle trend for the new year.

Below are marketing tips to show how and why your garden business should be a demanding, eco-superior brand in 2014.

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Topics: Trending Thursday, garden trade show marketing, Garden Media Group, Garden Trends

Garden Media Reveals the Best Holiday Gifts for Gardeners on 11/19

Posted by Emma Fitzpatrick on Mon, Nov 18, 2013 @ 9:00 AM

It may seem early to be talking about holiday gifts, BUT, since Thanksgiving is so late this year, we couldn't wait!

Plus, this traditional holiday shopping season (after Thanksgiving) to Christmas Eve is the shortest one in a DECADE.

To jumpstart your holiday shopping, we partnered with Hometalk to have a live, fun Google+ Hangout tomorrow, November 19th at 2 pm EST. We'll be talking about the best gifts for gardeners on any budget.

Read on to learn how to join--and get a sneak peek at the features we'll be unveiling!

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Topics: garden marketing, Digital Branding, Garden Media Group, Garden Trends

Trending Thursday: Marketing to a New Type of Gardener, Mr. Mom

Posted by Meg McGrory on Thu, Nov 14, 2013 @ 9:00 AM

Family dynamics are changing big time in 2014, according to Garden Media's 2014 Garden Trends Report, and it’s time for your garden business to catch up. 

Men are taking on equal roles as the homemakers in many households, which means they're getting their hands dirty in the garden too!

Men love to get physical and create with their hands, and what better way to do that than gardening? 

The traditional ‘mom role’ is becoming more gender netural, which means women are not the only ones interested in the gardening world anymore.

Introducing:  Mr. Mom, the newest gardener to target in 2014. 

With this change comes a new challenge. Keep reading to learn how to get your garden business noticed by Mr. Mom.

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Topics: marketing communications, Trending Thursday, garden business, Garden Media Group, Garden Trends

Trending Thursday: Marketing to the Newest Generation of Gardeners

Posted by Emma Fitzpatrick on Thu, Nov 7, 2013 @ 9:00 AM

A huge garden and home trend for 2014 is that the newest growers and gardeners of 2014 will be hitting the market: the millennials.

Millennials are those between the ages of 18-34, and they currently make up 23% of the US population. That means that 23% of those with spending power in the upcoming year will be the hard-to-reach, upcoming gardener.

Below are the top marketing tricks and tips to connect, engage, and convert millennials  from budding to devout gardeners.

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Topics: garden marketing, Trending Thursday, Garden Media Group, Garden Trends

Media Relations Case Study: Media Tours 101

Posted by Emma Fitzpatrick on Wed, Oct 30, 2013 @ 9:00 AM

One of the most important tenets of media relations, and the one that gets talked about the least, are media tours.

20 years ago, media tours and press conferences were still hot stuff, but now, technology and video chats have made in-person media tours less popular.

But, when done right, media tours can wow the media, especially since they aren't as popular a tactic as they once were.

There's a media tour made for every budget, so no matter how much money you have to spend, you can still invest in a media tour this year.

Below are the different types of media tours that can work for your garden business.

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Topics: Media Relations, case study, Garden Media Group, garden industry public relations, key influencers

Trending Thursday: 4 Biggest Content Marketing Trends in 2014

Posted by Emma Fitzpatrick on Thu, Oct 24, 2013 @ 9:00 AM

Automated, generalized messages don't have the impact they used to.

People change channels when commercials appear, no one answers a call from a telemarketer, and automated emails don't get opened.

The old way of marketing is out, and personalized, compelling content in context is in, in a big way. 

Over the next year, this marketing trend is going to continue to grow.

Here are the top 4 content marketing trends that will emerge and thrive in 2014.

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Topics: marketing communications, Public Relations Trends, internet marketing, Garden Media Group, garden industry public relations, content marketing, Garden Trends

Media Relations Case Study: Best Way to Introduce Your Brand to Media

Posted by Emma Fitzpatrick on Wed, Oct 23, 2013 @ 9:00 AM

Like a first impression, introducing your garden brand to the media is an opportunity you only get once.

And, as you may have guessed, your introduction can either define your brand or cause infamy.

In the gardening world, there's one surefire way to make a stellar impression with the media's key influencers.

With this one move, you'll be well on your way to having impeccable media relations.

Discover Garden Media's proven method for the best way to introduce your garden brand below.

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Topics: Media Relations, case study, Garden Media Group, garden industry public relations, key influencers

Trending Thursday: The Hottest Influences from Across the Pond

Posted by Emma Fitzpatrick on Thu, Oct 17, 2013 @ 9:00 AM

Inspiration for garden trends pours in from every inch of the globe.

Across the world, different countries are blending their regional culture and personal style with local gardening habits to put a spin on gardening.

Just as Paris and Milan "Fashion Week" defines trends globally, there are three international garden shows that shape garden, home, and lifestyle trends.

It is at these shows that the trends Garden Media predicts for 2014 begin to form. From here, landscape designers, artists, and breeders all find inspiration and make it their own.

Read on to discover the 3 international shows that influence Garden Trends the most each year.

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Topics: Trending Thursday, Garden Media Group, Garden Trends

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