The short, snappy title you type off right before you post your blog, tweet, or story is the reason for your downfall.

Even though headlines seem like the last step in publishing, they're the most important by far.

If you have a ho-hum headline, no one will click on it to discover the golden editorial waiting for them.

Instead, you need to really focus on crafting headlines that inspire and intrigue your audience enough to click through!

Below are the top 4 ways to write headlines that your readers can't help but click!

A huge garden and home trend for 2014 is that the newest growers and gardeners of 2014 will be hitting the market: the millennials.

Millennials are those between the ages of 18-34, and they currently make up 23% of the US population. That means that 23% of those with spending power in the upcoming year will be the hard-to-reach, upcoming gardener.

Below are the top marketing tricks and tips to connect, engage, and convert millennials  from budding to devout gardeners.

Last week, Garden Media's Suzi McCoy hosted a Google+ Hangout to discuss how to connect, inspire and wow the media.

The G+ Hangount expanded on key aspects from Garden Media's media relations' e-Book, How to Win the Media's Heart.

Katie Ketelsen of Better Homes and Gardens.com, Michelle Slatalla of Gardenista, and David Ellis of American Gardener joined Suzi to dish on the best tricks and treats for getting your garden business in leading industry publications like these.

Below are the top tips for getting media placements by forming relations with key media influencers.

There are no better advocates for your brand than your customers.

The fans who love your brand the most are always gushing about your products to their friends in person and to their digital followers online.

Messages from customers have the power to greatly influence.

Why? Because messages from brand advocates hold weight: they're genuine and people trust them.

Below are the 6 essential tips to create a stellar and sustainable brand advocacy program--and detail why setting up a formal program like this is so important to your garden brand's reputation.

It's September, which means the leaves are beginning to change, yellowjackets are on the hunt for sweet morsels of food and it's New York Fashion Week!

Yes, gardening and Fashion Week have something in common... Can you guess what it is? 

Trends!

This week, we get a glimpse of what colors and shapes are coming out of New York during Fall 2013's Fashion Week from Pantone, a global authority on color. Check out the seasons' hottest colors below.

Content marketing is the future of the industry.

Instead of telling you what to do and what to know, content marketing inspires you to listen by providing your target audience with information they're craving in an arary of formats.

Content marketing connects instead of isolating. Typical advertising and marketing can actually have an adverse effect on your target audience. By bombarding them with irrelevant information, you isolate them from your brand while content marketing connects by answering key questions on their own time.

Below discover why content marketing, also known as inbound marketing, is the future of the industry as we know it. 

This week, I'm at Hubspot's Inbound Marketing Conference in Boston and am loving every second of it! Don't worry, I'll share more knowledge and content marketing wisdom when I return.

But, I could not wait to share Seth Godin's insights on how "we are all inbound now." As you probably guessed, seeing and hearing "America's Greatest Marketer" was absolutely amazing!

So amazing in fact that I could not wait to run back and blog about it--in typical content marketing fashion!

Read on to discover Seth Godin's tips and tricks for navigating the world of marketing that he shared at Inbound 2013!

So, you've got everyone on board with your new gardening brand. You know how to describe your brand in three simple words; and, you've answered the 4 W's.

Now, you've have to work on making the world love your gardening brand.

To do this, you've got to get your brand in front of local and national media. 

The best way to ensure you get placements on t.v., magazines, and newspapers is to humanize your garden brand. 

With the amount of time we spend thinking about all things gardening and marketing, it's easy to forget one of the most integral aspects of success in a business: you.

As the leader of a successful business, I know you take work home with you -especially during the busiest season of the year.

For gardeners, early spring is the time when flowers, seeds, soils, and chic containers are flying off the shelf.

Well, we think it's time to take a brief mental break from sales increases.

In order for your garden business to be successful, you need to learn the importance of self-care.

Congratulations! Since you have outlined your three branding words, you're on the way to creating a stellar brand.  You know who you want to be, and now, you've just got to figure out how to get there.

It's time to describe who your brand is in more detail.

The easiest way to define your brand is by answering the 4 W's of your garden brand.