GROW! Marketing and Public Relations Tips

Trending Thursday: Garden Trends 2014 Whitepaper Revealed

Posted by Emma Fitzpatrick on Thu, Jan 9, 2014 @ 9:00 AM

January is the month to align your garden business's strategy with the major home, garden, and lifestyle trends of 2014.

Taking hold of 2014's garden trends gives your business a boost. Your customers are always on the lookout for the newest, hottest trend.

With Garden Media's 2014 just released Whitepaper, you can learn all about the 2014 garden trends in a short, comprehensive report packed full on numbers and research supporting the trends.

Using this whitepaper, your garden business can take the 2014 garden trends and implement these trends into your business.

To break it down further, below are Garden Media's 2014 Garden Trends in a nutshell.

1. Ground Up

Recycling food scraps and creating compost is the new recycling. Products like The Green Cycler® make it easy to pre-compost right on the kitchen counter.

Just how many households are recycling their food scraps? Find out here.

2. Super Foods, Super Models

Edibles are going to the next level with foodies and health-conscious individuals growing hard-to-find specialty foods themselves.

Growing your own food and vegetables is a trend that's here to stay.

3. Drink Your Garden

People are drinking their gardens using such super foods from their gardens, like BrazelBerries® blueberries and raspberries to craft cocktails and green smoothies. 

Plus, “Fermentation gardens are the new chickens,” says Rebecca Reed of Southern Living – people are growing hops for home-brewing, grapes for home-made wine.

4. Dress Up Your Yard

From decorative throw pillows to fanciful furniture and colorful garden ornamentation, homeowners are putting their personal stamp on their yards, just like they do in their indoor decor.

5. Simple Elegance

Think one color flower in an elegant container, lilike Suntory®’s Surfinia Heavenly Blue in a sleek, modern, and hand-cast NativeCast planter.

6. Cultur-vating

Taking local to the next level, people are growing the world in their gardens, mixing cultures and embracing what is local to their own region.

7. Frac'd Up

Neat clean lines are out as explosions of color in fractional shapes like triangles, circles and squares dominate design.

8. Young Men in the Dirt

Big surprise here: young men 18-34 are spending $100 more than the average gardener.

They are grilling, growing their own hops for beer, and taking the kids out to play in the dirt.

9. Bee-neficials

Bees are at forefront of environmentally aware consumers’ minds, inspiring them to plant native, pollen rich flowers, trees and veggies to provide safe shelters.

10. Think Gardens

Plants make us smarter, more productive and less stressed.

When your company adds more greenery to your scenery, or connects with nature while on the clock, you're working smarter and greener!

Costa Farms’® ‘O2 For You®: Houseplants with a Purpose’ campaign communicates the full benefits of indoor plants.

11. Fingertip Gardens

Technology has changed the way we talk, write, and learn, and now, it's even changing how we garden.

Gardens go high tech with mobile apps and technology, like Suntory®’s easy Virtual Container Designer app.

12. Tree-mendous Reversal

Losing more than four million urban trees a year, Americans are being asked to plant trees. There are many environmental, economical, and emotional benefits of trees, too, which only sweetens the pot.

This is Only the Tip of the 2014 Trends Iceberg.

Get More Facts in a Snap by Downloading the 2014 Garden Trends Whitepaper.

2014 Garden Trends Report Whitepaper

Topics: garden marketing, Trending Thursday, Garden Media Group, garden industry public relations, Garden Trends


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