Today’s consumers are visually oriented. About 90 percent of information transmitted to the brain is visual, and it is processed 60,000 times faster than text.
A catchy headline can only go so far, but including a picture raises the bar for success. In PR, image is everything. Likewise, the images incorporated in social media are just as crucial.
Continue reading for more information about how garden brands can incorporate images into their social media strategies.
Topics: garden business, SEO, content marketing, social media, blogging
Shark Week is back and better than ever.
And with this summer being one of the most recorded shark sighting seasons on record, this week long event could make a big splash.
It's summer of the shark and the public is eager to know what drives these aquatic beasts.
Broadcasted in over 72 countries with more than 4 million viewers, Discovery channel’s Shark Week is the most watched series on television.
Besides learning the knowledge of a subject that is not taught in school, what is the draw for these viewers? Why are so many people obsessed with Shark Week? In honor of this annual event ending this past Sunday, let’s look at some lessons PR pros can learn from the masters of the ocean.
Topics: Public relations, creating content, audience, garden PR consultant, garden business
Instagram, an app that allows users to edit and share photos, wants to become the go-to source for information and trends.
Instagram recently updated several search features, allowing the app to become increasingly more user friendly.
The search icon now offers an expansive menu of dynamic content and trending tags. One of Instagram’s newest functions allows users to explore live updates happening around the world.
Instagram CEO, Kevin Systrom, told Wired magazine “It’s a real-time visual pulse for what is happening in the world.”
Topics: Digital Branding, garden business, Instagram, social media, hashtag
What began as a virtual scrapbook experience has evolved into a one stop shop for all tech-savvy shoppers.
Pinterest is sweeping out the middle man and letting users browse and purchase items straight from its mobile site with the new “Buyable Pins” option, rolling out to users as we speak.
With this upgrade, Pinterest has the ability to launch into the number one spot for e-commerce. As of now, they are right behind Facebook in terms of online sales generated from social media.
According to Shopify, Pinterest brings in an average sale of $50, which is higher than any other social media platform.
93 percent of users plan out their purchases by using Pinterest, and orders on Pinterest from mobile devices have increased by 140 percent in the past two years.
Topics: Pinterest, Digital Branding, internet marketing, garden business, social media
Social networks aren’t just for people anymore.
Crown Bees solution-driven Indiegogo crowdfunding campaign builds a network of native Bee Boosters who support and raise native bees.
Continue reading for more information on how to become a Bee Booster.
Topics: branding, Digital Branding, garden business, case study, Campaign
Repurposing is a piece of content marketing that can be extremely beneficial to your garden brand.
In the past, public relations and content marketing were two separate entities.
Today, these two focuses rely on one another.
Read on to learn how important repurposing content can be to your garden brand.
Topics: garden marketing, audience, garden business, Garden Media Group, content marketing
It’s a good problem to have.
According to desk.com, BarkBox, the monthly subscription service that delivers customized boxes of dog treats and toys to the doors of dog owners, increased its subscription customer base by 10x in the past year.
While a huge spike subscriptions or consumer traffic means success for any new business, customer service could hit a "ruff" patch when sales increase too quickly.
BarkBox’s success story demonstrates a valuable PR lesson.
Continue reading for tips on how your garden brand can create the ultimate consumer experience.
Topics: branding, image building, garden business, Garden Media Group, garden industry public relations
It’s that time of year again!
You have been working hard perfecting your garden product all year round. How cool would it be to end the year with your product listed in a Holiday Gift Guide?
It's possible, but the prep time is now! Do you have all the details?
Continue reading to find out all you need to know about pitching your garden brand’s product to Holiday Gift Guides!
Topics: Public relations, garden marketing, garden business, Garden Media Group, key influencers
Apology accepted, U2 – for now.
According to Mashable, Bono recently apologized for automatically downloading the band’s new album into everyone’s iTunes library.
While some loved the idea, others didn’t appreciate the sentiment. (Honestly, who has enough iCloud storage space for things like this?)
Though U2’s cloud takeover garnered mixed responses from the public, it did serve as a valuable lesson for PR pros: Always make sure your pitches are timely and targeted to the correct media.
Nothing says “no response” like an irrelevant email sent to the wrong producer, editor or reporter. Errors like this can damage a relationship with a key influencer before it even starts.
Busy PR professionals spend a lot of time researching and crafting pitches – make sure this time isn’t wasted.
Read on to learn how to deliver pitches to the appropriate target audience.
Topics: garden marketing, audience, PR Strategy, garden business, key influencers
If you read this blog regularly you know that social media is vital to any business.
But how is participating, or not, in this type of conversational marketing impacting your garden brand?
Want a glimpse into the future of what’s hot in social media for 2015? Allow me to let you in on a little secret: the future is already here and your garden brand needs to get on board. The fundamentals of social media haven’t changed, but their execution must.
Learn about the 3 hottest social media trends that will drive customers to your garden brand.
Topics: branding, Trending Thursday, trends, garden business, Garden Media Group, social media
