If you read this blog regularly you know that social media is vital to any business.
But how is participating, or not, in this type of conversational marketing impacting your garden brand?
Want a glimpse into the future of what’s hot in social media for 2015? Allow me to let you in on a little secret: the future is already here and your garden brand needs to get on board. The fundamentals of social media haven’t changed, but their execution must.
Learn about the 3 hottest social media trends that will drive customers to your garden brand.
1. Content is still King (or Queen)
Content still reigns over social. So how do you create content that matters (and converts)?
Use photos, videos, infographics and basically any visual content.
2014 was the year of the video, and 2015 won't be much different. Visual content will increasingly become a critical piece of any solid content strategy.
With that, Pinterest can not be ignored. As it continues to shed its reputation as a ‘women’s only’ network, this visual site, and others like it, will become an integral part of any marketing strategy.
Commerce on social media is growing, but is not always a natural feature to include.
Facebook, Twitter and Instagram are not necessarily meant to be sales channels, and some shy away from brands that are too salesy.
If you are going to engage in sales on your social media sites, do it in a way that allows your products to support the voice of your brand and reputation.
- Solve problems: Let your products be the answer to your customers problems.
- Let super-fans be co-creators of your brand: These advocates for your brand can be the most powerfull marketing and selling tool you have.
- Do more of what works: When customers share your content, follow and understand why and what they liked.
3. Have a Plan
The biggest trend in 2015 will be having a social media strategy. This content strategy for your social media platforms should always be in your garden brand voice, but relate to the everyday life of your customers.
With the technology and advancements of social media, the content users are looking at on the internet changes often.
Do your homework. Before launching a new social campaign figure out what could go wrong and come up with a plan to combat it.
As in gardening, preparation is key and will help your garden brand continue to grow.