GROW! Marketing and Public Relations Tips

Social Media Analytics Made Simple

Posted by Emma Fitzpatrick on Wed, May 1, 2013 @ 9:00 AM

Your business can’t juggle every social media outlet. If you try, you’ll end up pulling all of your hair out—and see very little pay off.

To truly master the art and daily practice of social media, your garden business has to be mindful about tracking your success. Using social media tools and tracking devices, you can easily learn what social media platforms are the most successful while also discovering what posts are most popular.

Below, we’ve outlined three powerful tools to track and analyze your social media success that are simple, secure, and versatile.

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Topics: Pinterest, creating content, Twitter, Digital Branding, Instagram, social media, facebook

Facebook Fatigue: Is It Time to Move On?

Posted by Emma Fitzpatrick on Thu, Apr 18, 2013 @ 9:00 AM

Facebook has been the dominant social media site since 2005. 

For eight years, Facebook has crushed any other social media platform in size, daily usage, and reach.

But, we all know even gold can tarnish. Facebook Fatigue is officially setting in. People are just getting worn-out with Facebook.

Find out all the details of Facebook Fatigue below, and learn how your small business should react accordingly!

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Topics: PR Strategy, marketing communications, Public Relations Trends, Digital Branding, image building, internet media, social media, facebook

How Facebook's New Changes May Affect Your Garden Business

Posted by Emma Fitzpatrick on Mon, Mar 11, 2013 @ 9:00 AM

As new flowers are blooming, Facebook is attempting to stay fresh as well. The social media platform never stops evolving.

This time around the site is making a few BIG changes that will begin hitting the web in just a few weeks.

As Facebook continues to transform, how your brand utilizes the site will change as well.

To ensure your garden business keeps up with the changes, we're going to outline the upcoming Facebook changes while also looking at how they'll affect your brand's presence on the social media site. 

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Topics: audience, PR Strategy, Digital Branding, garden business, public relations media plan, garden industry public relations, social media, facebook

Dazzle with Daring, Floral Facebook Cover Photos

Posted by Emma Fitzpatrick on Wed, Feb 27, 2013 @ 9:00 AM

Facebook users are always up in arms when it comes to changes on Facebook, but one change I will forever love is the cover photo.

The picture is humongous with high resolution and is the perfect chance to showcase just your business who is.

Your cover photo is the first thing fans and passersby will see when they meander to your page. It has the ability to make users like you, or to have them glaze over you and your garden industry page.

Individuality is at the forefront of your Facebook page with the cover photo, but your business can always, always do better.

Strive to innovate, and lead the pack! Dazzle up your Facebook cover photo with these quick, easy, and beautiful transformative tips!

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Topics: audience, PR Strategy, internet media, social media, facebook

What Would Emily Post Say... Do you Follow Social Media Etiquette?

Posted by Katie Dubow on Tue, Feb 12, 2013 @ 9:35 AM

I usually start off Saturday mornings by catching up on some of my favorite blogs... from design, fashion and of course, those from the garden industry, I get my fill of information for the week! But this weekend, I read a particularly different post about social media etiquette.

Etiquette.  Ahhh... society has gotten so far from the writings in the very first Emily Post Blue book.  And as the rules of social media evolve, how does etiquette evolve with it? 

No, I'm not saying change is bad.  Change is good!  It's just that there are some basic principals of etiquette that should never change, on or offline:

Be kind.  Treat others with respect.  Show your appreciation.

This post will offer tips on how we can continue to follow these basic principals for these social media platforms: Pinterest, Facebook, Twitter and Instagram. 

Otherwise, we all will have Miss Post rolling in her grave. 


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Topics: Twitter, SEO, Instagram, social media, blogging, facebook

The Hottest 4 Social Media Tools that NEED to be in Your Toolbox

Posted by Emma Fitzpatrick on Thu, Feb 7, 2013 @ 9:00 AM

Instagram, Facebook, Twitter, Pinterest, Vine, Blogging. Ugh, my head is already spinning! Anyone else's?? 

Social media plays a HUGE role in any modern, successful company's media plan, but it can also take up a good deal of time.

It doesn't have to, though.

Load up your social media toolbelt, and prepare to be amazed. These four tools outlined below will save you and your garden business oodles of time. Plus, time is money. Need we say more?

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Topics: Public relations, Pinterest, Twitter, internet marketing, Instagram, social media, facebook

Is Facebook Still Cool? The 101 for Industry Leaders

Posted by Emma Fitzpatrick on Wed, Jan 16, 2013 @ 9:00 AM

A New Year means out with the old and in with the new, so where exactly does that put Facebook? Facebook has over 1 billion users, so it’s definitely here to stay. Yet, the social media mogul certainly is changing.

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Topics: lawn and garden public relations, trends, internet marketing, social media, facebook

Connecting With Reporters in the Garden Industry via Social Media

Posted by Emma Fitzpatrick on Thu, Nov 29, 2012 @ 9:00 AM

Our world is forever changing! Social media and digital communications completely transformed how many of us do business.

While social media may not change how we garden, it certainly changes how we talk about gardening. 

Journalism has changed immensely since the early 1900s. Now, PR professionals and those involved in garden marketing connect and engage with reporters, editors, and journalists on social media.

Wondering just how to best use social media to get your garden business in the media? Well, read on!

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Topics: Public relations, Twitter, social media, facebook

Twitter or Facebook? Which One Works Best in the Garden Industry?

Posted by Emma Fitzpatrick on Mon, Nov 5, 2012 @ 9:00 AM

The battle between social media frontrunners, Twitter and Facebook, continues! While Facebook certainly has more sheer users than Twitter (over 1 billion vs. 140 million), both networks have advantages in the world of plant public relations. 

Enough is enough! Let’s end this battle once and for all! Once we deem a social media champion, your garden business can focus more time and energy there.

Let the race begin! Below are the PR implications and cold hard numbers to see just who is winning this race.

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Topics: Twitter, branding, garden industry public relations, facebook

FB's New Want Button: Social Media for Lawn and Garden Industry

Posted by Emma Fitzpatrick on Wed, Oct 17, 2012 @ 9:40 AM

Way back when, Facebook used to just be a tool for connecting with friends, but the social media mogul is branching out in new direction: e-commerce. Presently, a few large companies (Pottery Barn, Victoria’s Secret, and Neiman Marcus) are testing out the new “want” button.

Right now, it’s only being tested, but if the want button is adopted, the effect on your garden business could be huge!

Read on to find out just what the want button is and its potential effects on your garden business.

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Topics: lawn & garden public relations, garden business, facebook

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