The battle between social media frontrunners, Twitter and Facebook, continues! While Facebook certainly has more sheer users than Twitter (over 1 billion vs. 140 million), both networks have advantages in the world of plant public relations.
Enough is enough! Let’s end this battle once and for all! Once we deem a social media champion, your garden business can focus more time and energy there.
Let the race begin! Below are the PR implications and cold hard numbers to see just who is winning this race.
Loyalty
Social media is so incredibly effective because people are constantly on it, but which social media mogul gets more love?
74% of Facebook's ONE BILLION users logon at least once a day.
Twitter has 35% of its users logon every day.
Winner: Facebook users are more loyal and dedicated!
Growth Rate
At the moment, Facebook has way more users and daily logins, but will it last?
In 2011, Facebook’s users were increasing by 13%, but this year, the numbers have already dropped to 6% . By 2014, the growth rate is expected to be as low as 3.4%.
Twitter users increased 32% in 2011 and 21% in 2012 . By 2014, we’re looking at a 14% increase in users.
… Twitter continues to grow! Facebook Fatigue is very real! Facebook will continue to slow while Twitter will modestly gain more and more users each year.
Brand Implications
Who loves your brand more?
40% Facebook users "like" a garden brand, and 51% of that group will actually purchase their product.
Only 25% of Twitter users follow a garden business, but a whopping 67% will then buy their product.
More coverage is good, but the dollars are what really count! Round Winner: Twitter!
Press Releases
We love our tried and true press release, but as the digital world becomes increasingly more important in the garden industry, we simply must keep up with the times. That being said, press releases should always be shared on social media.
But, where does it work better: Facebook or Twitter?
Facebook does it more: 48% of press releases are shared on Facebook as opposed to 37% on Twitter.
But, each share on Twitter generates 30% more press release views than Facebook.
Quality over Quantity: Twitter wins!
Ding, ding! We have a winner! With a final score of 3 to 1, Twitter is the best social media for garden businesses!
Wondering what else is new in the world of social media?
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