GROW! Marketing and Public Relations Tips

Exactly How Important is Public Relations?

Posted by Katie Dubow on Mon, May 13, 2013 @ 8:40 AM

In the late nineteen twenties the two largest manufacturers of breakfast cereal, Kellogg's and Post, were vying for the hearts and wallets of the American people. But with the Great Depression looming in the distance, and spending on the top of everyone's minds, only one company could come out on top.  Can you guess who?

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Topics: garden marketing, branding, advertising vs public relations, case study, advertising

LinkedIn's Fatal Flaw

Posted by Emma Fitzpatrick on Thu, May 9, 2013 @ 9:00 AM

While companies like Facebook and Twitter continue to duke it out, one social media platform stands alone: LinkedIn.

LinkedIn has never had any competition. It remains the only professional network.

Yet, there is one fatal flaw that millions of LinkedIn users are making daily.

Learn how to avoid the flaw and continue to stand out on LinkedIn!

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Topics: Digital Branding, image building, internet media, LinkedIn

Branding Case Study: Branding Personality

Posted by Emma Fitzpatrick on Wed, May 8, 2013 @ 9:00 AM

Ah, the sweet smell of spring! We've endured the April showers, and now, it's finally time for May flowers! But, that's not all that's blooming...

Throughout the month of May, Garden Media Group will hone in on one of our favorite concepts: branding!

Each and every Wednesday throughout the month of May, our Grow blog will be examining a new aspect of branding.

Stick with us, and by the end of the month, your flowers will be in full bloom--and so will your garden business's brand!

To begin the journey, we're discussing one of the most important and initial steps of branding a business: defining your brand personality and product.

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Topics: garden marketing, hiring a public relations person, branding, PR Strategy, case study, Garden Media Group, garden industry public relations

Boost Your Memory with these 6 Brain Foods

Posted by Zack Bennitt on Mon, May 6, 2013 @ 9:00 AM

What did I need from this room?  Where did I put my keys? What is her name?

On any given day, we ask ourselves countless questions like these--all centered on mental lapses. 

Forgetting things is often a part of our lives and as humans age, we remember tasks less and less. Luckily, we have a solution, and no, it does not involve cluttering your desk with multi-colored sticky notes. It's easy, simple, and delicious.

Joy Bauer, author of Food Cures, informs us that,  "A sharp memory depends on your total number of brain cells, the smooth flow of communication between the cells and the health of cells." So in order to have a sharp memory, you must spark brain cells!

To increase your memory and reduce forgetfulness, Bauer suggest snacking on these six, brain-enhancing foods below!

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Topics: trends, Garden Media Group

8 Types of Content Consumers Crave

Posted by Emma Fitzpatrick on Thu, May 2, 2013 @ 9:00 AM

As much as we talk about social media, press releases, and witty infographics, the medium simply will not matter if there isn't strong content backing it up.

Content is king and will be for the foreseeable future. Before you go blazing a new digital medium trail, you’ve got to pause and think before you do.

If you want your mediums to be successful, your content has to set the foundation. Meaning before you think about the how, you need to think long and hard about the what.

Strong, interesting content is the only way to ensure your clientele keeps coming back to you.

To get your mind wheels a’turning, here are eight types of content that consumers are proven to love.

Implement these tips next time you post on social media or write a press release, and voila, you’re the brand they’ll forever return to.

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Topics: creating content, PR Strategy, marketing communications, Public Relations Trends, Digital Branding, internet marketing, internet media, content marketing

Social Media Analytics Made Simple

Posted by Emma Fitzpatrick on Wed, May 1, 2013 @ 9:00 AM

Your business can’t juggle every social media outlet. If you try, you’ll end up pulling all of your hair out—and see very little pay off.

To truly master the art and daily practice of social media, your garden business has to be mindful about tracking your success. Using social media tools and tracking devices, you can easily learn what social media platforms are the most successful while also discovering what posts are most popular.

Below, we’ve outlined three powerful tools to track and analyze your social media success that are simple, secure, and versatile.

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Topics: Pinterest, creating content, Twitter, Digital Branding, Instagram, social media, facebook

Tracing the Public Relations Trends of 2013

Posted by Emma Fitzpatrick on Mon, Apr 29, 2013 @ 9:00 AM

The world of public relations has undergone a major facelift in the last ten years. 

With social media and digital marketing forever on the rise, traditional forms of media have been under scrunity.

Bloggers, social media moguls, and online news stories have been the preferred mediums as of late.

Garden Media Group breathes garden and public relations trends; it's our job.

To make your job easier, we're dissecting traditional forms of media and outlining the public relations trends of 2013. 

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Topics: PR Strategy, Public Relations Trends, Digital Branding, trends, internet marketing, internet media

Powerful Presentations for Garden Industry Innovators

Posted by Emma Fitzpatrick on Thu, Apr 25, 2013 @ 9:00 AM

Presenting new ideas, whether it's to your in-house team, your board, or a green audience at a conference, is your time to shine.

This is your moment to tell a captive audience just exactly why your product or business is the bee's knees.

Yes, public speaking is terrifying, which also means it's exhilarating. 

One of the quickest ways to flourish (or flunk) a presentation is to use visual aides. The next time you're presenting, mesmerize your audience with one of these hip, modern presentation tools. 

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Topics: Public relations, creating content, internet marketing, public relations media plan, Youtube

Tweaking Your Tweets for Repeat

Posted by Emma Fitzpatrick on Wed, Apr 24, 2013 @ 9:00 AM

In the realm of social media, we're still learning how to best measure our business sucess. The medium is still new, so the best way to see how we're doing hasn't been fully established yet. But, we are learning!

Each social media platform is different, so you need to measure its success in a different way.

As far as Twitter goes, one of the best indicators of success is how many times your tweets are retweeted.

Retweets matter because they show how often your followers are engaging with your material. If a follower retweets you, it means they love your material enough to share it as their own!

We've got three types of tweets that are you want to avoid because they're almost never retweeted, and a new, hot way to measure your business's best formula for retweets.

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Topics: Twitter, Digital Branding, social media

Branding Bandits: How Do They Do It?!

Posted by Emma Fitzpatrick on Mon, Apr 22, 2013 @ 9:00 AM

Branding is a compilation of the choices your business makes. There's no magic formula to crafting an impeccable brand.

In order to build your business's brand, you've first got to establish three words that really encapsulates who your brand is. How are you different than the million of other garden businesses out there?

Once you've established a solid, branding foundation, then it's time to build your brand!

Best way to build your green, garden brand? Read and use these tips below to make your brand UNFORGETTABLE. 

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Topics: garden marketing, branding, garden PR consultant, lawn & garden public relations, image building, Garden Media Group, garden industry public relations

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