GROW! Marketing and Public Relations Tips

Garden Media Reveals the Best Holiday Gifts for Gardeners on 11/19

Posted by Emma Fitzpatrick on Mon, Nov 18, 2013 @ 9:00 AM

It may seem early to be talking about holiday gifts, BUT, since Thanksgiving is so late this year, we couldn't wait!

Plus, this traditional holiday shopping season (after Thanksgiving) to Christmas Eve is the shortest one in a DECADE.

To jumpstart your holiday shopping, we partnered with Hometalk to have a live, fun Google+ Hangout tomorrow, November 19th at 2 pm EST. We'll be talking about the best gifts for gardeners on any budget.

Read on to learn how to join--and get a sneak peek at the features we'll be unveiling!

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Topics: garden marketing, Digital Branding, Garden Media Group, Garden Trends

Trending Thursday: Marketing to a New Type of Gardener, Mr. Mom

Posted by Meg McGrory on Thu, Nov 14, 2013 @ 9:00 AM

Family dynamics are changing big time in 2014, according to Garden Media's 2014 Garden Trends Report, and it’s time for your garden business to catch up. 

Men are taking on equal roles as the homemakers in many households, which means they're getting their hands dirty in the garden too!

Men love to get physical and create with their hands, and what better way to do that than gardening? 

The traditional ‘mom role’ is becoming more gender netural, which means women are not the only ones interested in the gardening world anymore.

Introducing:  Mr. Mom, the newest gardener to target in 2014. 

With this change comes a new challenge. Keep reading to learn how to get your garden business noticed by Mr. Mom.

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Topics: marketing communications, Trending Thursday, garden business, Garden Media Group, Garden Trends

4 Ways to Write Headlines that Actually Get Clicked

Posted by Emma Fitzpatrick on Wed, Nov 13, 2013 @ 9:00 AM

The short, snappy title you type off right before you post your blog, tweet, or story is the reason for your downfall.

Even though headlines seem like the last step in publishing, they're the most important by far.

If you have a ho-hum headline, no one will click on it to discover the golden editorial waiting for them.

Instead, you need to really focus on crafting headlines that inspire and intrigue your audience enough to click through!

Below are the top 4 ways to write headlines that your readers can't help but click!

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Topics: garden marketing, creating content, branding, PR Strategy, Digital Branding, content marketing, blogging

4 Ways to Get the Biggest Bang for Your Buck from Your PR Agency

Posted by Emma Fitzpatrick on Mon, Nov 11, 2013 @ 9:00 AM

When deciding to partner with a PR firm, your garden business is making a big investment.

Signing a yearly or multi-year contract is the most common practice for PR firms, which means you need to be completely ready for the commitment.

One way to make sure you maximize your partnership with your PR firm is to prep and ask tough questions about communication, price, and expectations before you begin.

Get the most out of your partnership with a PR firm by using these 4 tips to get the biggest bang for your buck.

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Topics: hiring a public relations person, garden PR consultant, horticultural marketing communications

Trending Thursday: Marketing to the Newest Generation of Gardeners

Posted by Emma Fitzpatrick on Thu, Nov 7, 2013 @ 9:00 AM

A huge garden and home trend for 2014 is that the newest growers and gardeners of 2014 will be hitting the market: the millennials.

Millennials are those between the ages of 18-34, and they currently make up 23% of the US population. That means that 23% of those with spending power in the upcoming year will be the hard-to-reach, upcoming gardener.

Below are the top marketing tricks and tips to connect, engage, and convert millennials  from budding to devout gardeners.

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Topics: garden marketing, Trending Thursday, Garden Media Group, Garden Trends

Media Relations Case Study: Secrets from Key Influencers

Posted by Emma Fitzpatrick on Wed, Nov 6, 2013 @ 9:00 AM

Last week, Garden Media's Suzi McCoy hosted a Google+ Hangout to discuss how to connect, inspire and wow the media.

The G+ Hangount expanded on key aspects from Garden Media's media relations' e-Book, How to Win the Media's Heart.

Katie Ketelsen of Better Homes and Gardens.com, Michelle Slatalla of Gardenista, and David Ellis of American Gardener joined Suzi to dish on the best tricks and treats for getting your garden business in leading industry publications like these.

Below are the top tips for getting media placements by forming relations with key media influencers.

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Topics: garden marketing, PR Strategy, Media Relations, case study, garden industry public relations, key influencers

6 Ways to Take Your Corporate Sponsorship to the Next Level

Posted by Katie Dubow on Mon, Nov 4, 2013 @ 9:00 AM
Sponsoring an organization or an event in the garden industry is a powerful way to connect  with key audiences and expand your network.

But sponsorship isn’t a silver bullet.

It takes a narrow strategy to really work it for your business. To do it right,  lots of work and a significant time investment will be needed in order to translate sponsorship dollars into business.

So how do companies like yours get the most out of sponsorships, partnerships, and tie-ins to increase their marketing value?

One key is to look beyond the classic logo placement and event attendance. Leverage the sponsorship’s ability to truly connect with members. 

Create value and educational opportunities for members, and you will see a shift in their behavior. Then, the sponsorship will truly reinforce your brand identity.

Don't just slap your brand on a banner, and call it a day. Here are 7 tips to maximize your opportunity and get the most from your marketing spend.

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Topics: Public relations, horticultural marketing communications, corporate sponsorship

Trending Thursday: Spooky Flowers & Halloween Themed Gardens

Posted by Emma Fitzpatrick on Thu, Oct 31, 2013 @ 9:00 AM

Holiday-themed campaigns and real-time marketing are a big trend right now.

And, this year, spooky flowers and garden accessories are hot, too. They're popping up everywhere, from Urban Gardens to Sunset magazine.

It's a natural fit though. Halloween is about things that go bump in the night, and what better decorations than those that are ALIVE! 

Below are 9 garden plants and products that will add something unexpected to your Halloween décor this year for a unique, spooky twist on the typical.  Because we know- you’re anything but typical.

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Topics: Trending Thursday, trends, gardening, horticultural marketing communications, garden industry public relations, Garden Trends

Media Relations Case Study: Media Tours 101

Posted by Emma Fitzpatrick on Wed, Oct 30, 2013 @ 9:00 AM

One of the most important tenets of media relations, and the one that gets talked about the least, are media tours.

20 years ago, media tours and press conferences were still hot stuff, but now, technology and video chats have made in-person media tours less popular.

But, when done right, media tours can wow the media, especially since they aren't as popular a tactic as they once were.

There's a media tour made for every budget, so no matter how much money you have to spend, you can still invest in a media tour this year.

Below are the different types of media tours that can work for your garden business.

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Topics: Media Relations, case study, Garden Media Group, garden industry public relations, key influencers

4 Easy, Fun Marketing Ideas for October

Posted by Emma Fitzpatrick on Mon, Oct 28, 2013 @ 9:00 AM

Marketers are creeping and crawling into the night with Halloween just a few short days away.

From the big holidays to the small ones, marketers love putting a twist on their product and content to make it more relevant for the time of year.

And Halloween is one of the most fun times of the year to do just that. The spooky styles, the dark colors, and of course, the costumes!

This Halloween season take your marketing to the next level to connect, engage, and form meaningful relationships with your customers.

Below are 4 marketing ideas tailor-made for your garden business that will boost engagement and get your audience's attention--plus, you don't even have to say BOO, unless you want to!

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Topics: creating content, marketing communications, garden business, garden industry public relations, social media, marketing

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