You know the importance of consistently drawing in new customers, but it’s equally important to turn those one time shoppers into loyal customers who love your brand!

Though not every customer will remain loyal to your brand, there are a few ways to increase your chances.  Two of the major reasons that customers leave a brand are:

• Feeling that the brand is indifferent towards them

• A poor customer service experience

Loyal customers are a free and effective form of marketing, so don't miss out! 

Follow the tips below to make sure your garden business doesn’t get left behind.

The color experts at Pantone have announced the Color of the Year for 2014 --- Radiant Orchid. It's a color we love. How about you??

From organic produce to reusable grocery bags, concern for the environment is having a BIG impact on countless aspects of life. 

Due to this eco-friendly emphasis, an interest in eating healthier, and efforts to reduce wasteful spending, the gardening world is getting a face lift!

The lawn and garden industry has become the third most profitable market, bringing in around $58 billion annually.  But it’s not stopping there! 

Garden Media predicts that this number will continue to steadily increase on a global scale.

One big reason gardening will continue to grow is due to the growing number of DIY gardeners. Below Garden Media dishes on how the DIY gardening trend will keep growing in 2014--and how your garden business can capitalize.

After you’ve brought your website into the 21^st century and gotten your social media game under control, ask yourself: what’s the next step to building my garden business? 

Now, it’s time to start a blog. 

Why?  81% of U.S. online consumers’ value information and advice found on blogs, and a whopping 61% of those consumers have a made a purchase based solely on that advice.  If you haven’t already, it’s time for you and your garden business to get on board with blogging!

What is a blog, exactly? A web log (blog for short) is a website made up of short, information packed entries.  

Below are the top 4 reasons blogging affects the bottom line of your garden business.

We've talked to countless small garden businesses and start-ups looking to attract new customers and get the word out about their product. Most are inventors, creative and driven, but marketing is not their background. They feel overwhelmed trying to promote a new product or service.  

We offer free 30 minute consultations to such companies and try to keep marketing simple and straightforward for them. We listen to their goals and challenges and break down a few key things they can do to jump start a start-up.

Today, we wanted to share those tips with you, in the hopes that you, too, will feel a little less overwhelmed and have success launching your new product.

Happy, happy Thanksgiving from Garden Media Group!

Revel in the time you have with friends and family, enjoy the bountiful harvest, and remember all you're thankful for this year.

Of course, we wanted to share a few fun facts about the history of Thanksgiving--infograph style!

We have a Thanksgiving tradition at Garden Media. Each Thanksgiving, we stop, think, and share our gratitude with each other and our clients.  

So before Black Friday madness kicks off, we'd like to spend a few minutes reflecting and being thankful for what we have. I asked my co-workers to share what they're thankful for this Thanksgiving.

From friends and family to the little things, discover what the Garden Media team is thankful for this year.

Hundreds of public relations pitch emails go unanswered every day, or even worse, unopened and deleted.  There’s no surefire way to get a response from a pitch, but there are ways to up your chances. 

Awful subject lines, bad introductions and simple misspellings or grammar mistakes are some of the reasons journalists delete emails without even reading them. Be mindful of those trigger points before you hit send on an email.

Below are 6 more tips and tricks to get your public relations pitch opened, and hopefully, answered!

Social media has changed the way garden brands interact with their customers. One-way dialogues are out, and two way conversations are in.

With this change, brands have the opportunity to ask for more from their customers.

In 2014, Garden Media's Garden Trends Report sees "demanding brands" as a big home, garden, and lifestyle trend for the new year.

Below are marketing tips to show how and why your garden business should be a demanding, eco-superior brand in 2014.

In 2012, customers spent $1.7 billion on Cyber Monday, and the forecast for this year predicts a whopping $2.27 billion. Next to Black Friday, it’s the biggest shopping day of the year. Many customers prefer shopping Cyber Monday deals because they get to enjoy the same bargains, but avoid the lines, the crowded parking lots, and the massive amounts of people.

Did your garden e-commerce business take a piece of that 1.7 billion dollar pie last year?

If not, it is important to get on the ball this year to make sure your marketing strategy has a Cyber Monday plan. Don’t miss this huge sales opportunity.

Here are seven tips to keep in mind for any garden e-commerce business planning their Cyber Monday strategy.