It’s not often you get to hear a top CEO talk about business and leadership.

That’s exactly what I did at the Millennial Week Unconference in DC earlier this month.

In addition to hearing social media experts and branding mavens talk strategy, I was fortunate enough to hear LearnVest Founder Alexa von Tobel talk about entrepreneurship and what it takes to be a leader in the field you’re in.

Continue reading for a recap of Alexa von Tobel’s Millennial Week Talk.

For today’s throwback trends post, we’re looking back to 2008 to highlight a group of influencers that demanded individuality: The C Generation.

In this case, the C stands for Content, and this group is made up of collaborative, content creating machines who love individuality.

Here’s how this group has shaped the garden industry over the past eight years.

Continue reading to learn more about the C Generation.

Last weekend, I attended the Millennial Week Unconference in DC where I had the opportunity to learn
about leadership, social media strategies and branding from top leaders in the field.

Not only was the experience insightful to me on a personal level, it opened my eyes to new digital and traditional strategies for exceeding client expectations.

Here’s a brief recap of what the speakers had to say.

Continue reading to hear what industry leaders has to say at Millennial Week’s Unconference.

The backyard and kitchen counter have a lot in common this year; they’re both ideal places to grow.

New changes in indoor gardening technology combined with an ever increasing demand for clean food means it’s easier than ever to garden 365 days-a-year. 

Continue reading to learn more about the top trends for 2017.

Public relations professionals wear a lot of hats and develop a wide array of skills needed to make their clients successful.  Things like pitching and social media contribute to stellar campaigns, but did you know there’s a lot more that goes into refining one area of expertise?

This infographic from PR Daily shows exactly how to achieve the most success in the field.

Continue reading to learn the best tricks of the trade.  

You know by now that the precious resources trend puts water at the forefront of all things related to the garden. People are making small changes in the landscape that have a big impact on the Earth.

Here’s a look into the essence of what makes this trend popular. 

Continue Reading for a deep dive into Precious Resources. 

Last week, I attended a fun student-alumni speed networking event at Penn State Brandywine where I spoke to students about interview tips, networking tricks and job search advice.

Not only did I love representing Garden Media as a proud PSU alumna, I was inspired by the students’ enthusiasm and willingness to invest in their futures.

As with many of the talks we give to students about attending networking events, applying for internships and going on interviews, there was a common theme among the questions asked.

Here is a list of those top questions with tips for students:

Continue reading for common networking questions.

For today’s Trending Thursday post, we’re highlighting Precious Resources from our 2016 Garden Trends Report.

The resources that we depend on to garden, particularly water, are limited and need protection. Precious resources is a trend where necessity meets innovation.

New technologies and plants offer the opportunity to protect and conserve resources with small lifestyle changes that will make an evolutionary impact on the gardening experience.

Learn more about Precious Resources from our latest YouTube video.

We know by now that even long-term wildly successful campaigns receive major overhauls. How else are brands supposed to keep consumers on their toes?

What happens when a major brand decides to expand  its product set in order to suck in – pun intended – a new kind of customer?

That's exactly what Dyson with the release of its Supersonic Hair Dryer over the summer. Even with the $399 price tag, customers seem to be flocking to this revamped version of an essential appliance.

How?

Dyson's diversified product line shows that the company is successfully avoiding corporate drift.  

Continue reading to learn how brands successfully pivot.  

Garden Media had a blast at the Garden Writer’s Annual Conference & Expo in Atlanta this week. In addition to mingling with old friends, touring beautiful gardens and hosting an unforgettable party for our clients, the GMG team got to honor Katie Dubow as Emergent Communicator of the Year.

Continue reading for highlights from #GWA2016