Top brands know that an engaging blog is another way to cause chatter online. What better way to speak to consumers than through posts that you write?

The best blogs have a clear mission, speak in an unforgettable voice and are updated often.

This infographic from PR Daily shows just how easy it is to create useful blog posts that your followers will want to read.

Read more to learn how to build a top blog.

For today’s Trending Thursday post, we’re taking a look back to 2011 where we first identified indoor gardening as an emerging trend.   

Though the concept of owning and maintaining indoor plants wasn’t new, we began to recognize that houseplants had more than just a pretty face - they were also keeping us healthy in a variety of ways.

Continue reading to learn more about the indoor gardening trend.

The holiday season is right around the corner, which means you’ve probably been pitching gift guides for quite some time now. 

Holiday gift guides are a fantastic way to reach consumers and promote your product to a wide variety of audiences. Consumers flock to gift guides for the easy-to-read format and for their accessibility.

Some gift guides have even become a national holiday staple. I mean, who doesn’t love Oprah’s favorite things? Brands that want to see success in placing their product in a gift guide need to be strategic in their messaging.

Continue reading to learn how to pitch for a holiday gift guides.

Namaste.

For today’s Trending Thursday post, we’re looking back at 2013 where we first identified The Year of Bliss trend in the garden industry.  

In 2013, we noted that consumers were fed up with complexities of modern life and turned to spirituality in an attempt to find deeper meaning.  

This idea ignited demand for garden products that were “created by those who care, for those who care.”

The Year of Bliss inspired gardeners to get in touch with nature and hasn’t stopped since. Here’s how the concept has shaped the garden industry for the last three years.

Continue reading to learn more about The Year of Bliss trend.  

I attended the Millennial Week Unconference in DC a few weeks ago where I was inspired by a handful of speakers to stay motivated, stay positive and stay on top of my personal brand.

Here’s a brief recap of what the speakers had to say.

Continue reading to hear what industry leaders has to say at Millennial Week’s Unconference.

For today’s Trending Thursday post, we’re looking back to 2007 where we identified gardening as a non-stop activity with 24-hour Gardens.

As the idea of outdoor living spaces took off, people started to view their gardens as an extension of their homes. People began turning their gardens into destinations that were able to entertain guests well after the sun went down.  

Here’s how the concept of 24-Hour Gardens has shaped the garden industry for the last nine years.

Continue reading to learn more about 24-Hour Gardens.   

It’s not often you get to hear a top CEO talk about business and leadership.

That’s exactly what I did at the Millennial Week Unconference in DC earlier this month.

In addition to hearing social media experts and branding mavens talk strategy, I was fortunate enough to hear LearnVest Founder Alexa von Tobel talk about entrepreneurship and what it takes to be a leader in the field you’re in.

Continue reading for a recap of Alexa von Tobel’s Millennial Week Talk.

For today’s throwback trends post, we’re looking back to 2008 to highlight a group of influencers that demanded individuality: The C Generation.

In this case, the C stands for Content, and this group is made up of collaborative, content creating machines who love individuality.

Here’s how this group has shaped the garden industry over the past eight years.

Continue reading to learn more about the C Generation.

Last weekend, I attended the Millennial Week Unconference in DC where I had the opportunity to learn
about leadership, social media strategies and branding from top leaders in the field.

Not only was the experience insightful to me on a personal level, it opened my eyes to new digital and traditional strategies for exceeding client expectations.

Here’s a brief recap of what the speakers had to say.

Continue reading to hear what industry leaders has to say at Millennial Week’s Unconference.

The backyard and kitchen counter have a lot in common this year; they’re both ideal places to grow.

New changes in indoor gardening technology combined with an ever increasing demand for clean food means it’s easier than ever to garden 365 days-a-year. 

Continue reading to learn more about the top trends for 2017.