This month, garden industry insiders gathered at Cultivate’19, AmericanHort’s annual conference in Columbus. Garden Media Group’s Katie Dubow explored what the future holds.
We work year-round to source trends for our Garden Trend Reports. And this year, we couldn't wait a day past April 1 to share some of the biggest trends we’re predicting for 2020.
Grow a Garden on Your... Face
First it was garden crowns, and then it was garden beards, but the newest trend in flowers in your... garden brows. The trend features whimsical garden-themed accents fit for a fairy, including tiny flowers and butterfly stickers intricately placed on and around the brows, as well as a lush-green base that imparts a grassy effect.
GreenBiz just released their 12th State of Green Business report, which takes a hard look at where corporate sustainability practices stand worldwide, as well as outlining a number of trends to watch for in 2019.
Thank you to Jen White for bringing this report to our attention!Her newsletter, GreenTalks, is one of my must-reads.
In 2017, 85% of S&P 500 companies published a sustainability report, up 20% from 2013. This is good news and much like our 2019 Garden Trends Report, this State of the Green Business report looks positive.
Read more to see what the top 10 top trends in green business are.
If you run or manage a garden business, you want to be continuously thinking of new ideas and staying competitive. So, we believe it is imperative to stay on top of trends most relevant to you.
It’s ideal to find trends in their beginning stages before they reach the mainstream news and the general public. As soon as the mainstream public starts calling something a trend, it may be too late.
The key to effectively jumping on trend is preparation. You might not know exactly what is going to happen, but you need to have the tools in place so that you can recognize opportunity when it arises.
The perfect, enduring example of this is Oreo’s dunk in the dark moment.
When you capitalize early on emerging trends, you put yourself at the front of the line to receive the monetary benefits from the burgeoning market that a new trend could bring.
Read more to learn how to be prepared to capitalize on trends.
We recently watched a webinar entitled Top PR Trends to Watch in 2019 and were not surprised to learn high buck influencers may be slipping off their pedestals a bit. But micro influencers will have more, well, influence. New tools to prove the ROI on marketing. Hallelujah. And finally, more individualized pitching in place of “Spray and Pray”. Something we’ve already identified at Garden Media.
Yet throughout the webinar, they kept referring to an Edelman Report about Belief Driven Buyers. This report outlines the fundamentals of how brands need to shift their mindset in order to fully capture the right audience to purchase their products or services.
Read on to learn more about the Edelman Report and webinar.
Pinterest is its own world. Clocking in at 250 million unique visitors a month from around the world, and more than 175 billion pins spanning home décor, DIY craft, fashion, garden, health and food, Pinterest has a pulse on which trends are sparking people's interest.
And we know you love trends so we've mined the trends from Pinterest’s 2019 report to give you the ones that pertain to gardening.
You’ll never guess which top-saved trends rose to the top.
Unlike other social media platforms, pinners don’t use the platform to connect with others. Rather, they are trying to improve their lives. A Nielsen report found that “Pinners” do actually try some of the items they pin—98 %, in fact.
Welcome to your sneak peek into Pinterest trends for 2019!
While they didn't take our color advice from our 2019 Garden Trend Report this year, the Pantone Color Institute has announced that 2019 will be all about Living Coral.
The color represents “playful expression,” and our “innate need for optimism.” (After this year, we can use all the innate optimism we can get.)
Living Coral is technically a “coral hue with a golden undertone”—a few shades louder than pink, but softer than red.
Read more to learn about how to apply Living Coral to your garden this year.
A few weeks ago, Ellen Wells, Editor-At-Large for Green Profit, asked the question: Are demographics dead?
She was asking due to multiple articles stating that in today’s modern world, demographics can be thrown out the window.
Marketing based on age, sex and race is too simple, especially with groups of unlikely friends coming together.
Marketers have been relying on this information for years to keep selling their products. They are seeing the same people purchasing over and over.
But not so fast. Demographics aren't dead... yet
Read on to see what you should be focusing on to create better marketing strategies.
September 2018 marks our 30th birthday. Being in business for 30 years is a milestone for any company.
For us, it marks 30 years of growing, changing and finding focus.
Do you know the story? It all began in 1988 when Suzi put her young daughter, Katie, on the bus for the first day of school and opened the doors to IMPACT Marketing, a general practice PR firm. She started the business on the principle “Your vision is our mission” and envisioned a company whose sole purpose was its clients’ success.
That vision lives on today in Garden Media Group.