GROW! Marketing and Public Relations Tips

Imperfect Garden - Don't Stress the Small Stuff

Posted by Megan O'Connell on Wed, Jul 11, 2018 @ 8:35 AM

Imperfect Gardening is the next deep dive of Nature’s Rx for Mental Wellness, the theme for the 2018 Garden Trends Report.

If you missed the other deep dives, here are Breathing RoomsSocial NetworkClimate Controlled and Make a Splash

Nowadays people are overstimulated and overworked. There seems to always be something going on, but sometimes it is best to take a step back and enjoy the imperfections. Especially in the garden.

More people need to practice the ancient Japanese Wabi-Sabi. Wabi-Sabi appreciates imperfections in life and the ability to age gracefully.

When applied to the garden, the practice is relaxing and enjoyable.

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Topics: trends, Garden Media, health and wellness

Keeping Up with Current PR Trends

Posted by Alexandra Tett on Tue, Jun 12, 2018 @ 10:49 AM

We are halfway through a glorious 2018, so because we love trends, let’s take a minute to look at some of the hottest trends in public relations!

Trends are important because it gives everyone a look at the direction the industry is taking. They give a more or less accurate reading on what is working and what is not.

Trends are an outline of what is popular which can influence business decisions. Not to mention, trends are a major source of content for the industry

In case you’ve been missing out, read below for a quick guide to four of the latest and greatest PR trends.

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Topics: PR Strategy, trends, professional development

Teens Abandon Facebook for Other Platforms

Posted by Katie Dubow on Tue, Jun 5, 2018 @ 8:27 AM

Half of teenagers in the United States (45%) are online for almost all their waking hours. But where are they and how do marketers reach them?

The social media landscape, in fact the entire internet, looks so different than it did just three years ago. And while Facebook has still remained the giant, it has new competition for teen’s time.

Pew Research revealed that 51% of teenagers (13-17) use Facebook—a drop of 20% from three years ago. Which was a drop from years before that, too.

The Pew Research’s survey also highlights a priority for images and videos to capture teens’ attention. They are embracing visual- and mobile-first platforms.

Read on to learn what platforms they prefer and how to capture their attention there.

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Topics: trends, Marketing to Millennials, Instagram, Youtube, facebook, Snapchat, Gen Z

Make A Splash – Featuring Water

Posted by Megan O'Connell on Tue, May 1, 2018 @ 8:35 AM

Make a Splash is the next segment of Nature’s Rx for Mental Wellness, the theme for the 2018 Garden Trends Report, we are diving deeper into.

If you missed the other deep dives, here are Breathing Rooms, Social Network and Climate Controlled

There’s tremendous support for water as a decorative feature and environmental tactic. Preparing the garden to embrace storms and excess rainfall will not only help save water but also help to control storm water runoff.

The growing trend of filtering water with plants helps with healthy water management, while still keeping beauty in the garden.

So, where do we begin?

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Topics: trends, gardening, Garden Media, health and wellness

Social Network – Manage Your Garden the Right Way

Posted by Megan O'Connell on Tue, Feb 20, 2018 @ 7:15 AM

As we continue to dive into Nature’s Rx for Mental Wellness, the theme for the 2018 Garden Trends Report, we start to look more to how we can create spaces that help ease our minds.

Imagine walking through a forest and you’ll see that almost every bit of soil is covered with interlocking plants. Trees are covered with moss; the ground is covered with leaves, debris, grasses and moss.

Everything is working in perfect harmony.

Why do we think our garden should be any different?

Read more to learn about one of our 2018 Garden Trends: Social Network

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Topics: trends, Garden Trends, Garden Media

Breathing Rooms - Unplug and Unwind

Posted by Megan O'Connell on Mon, Jan 22, 2018 @ 8:00 AM

Nature’s Rx for Mental Wellness, the theme for the 2018 Garden Trends Report, is all about taking a break from being connected 24/7 and getting back in the real world.

The World Health Organization predicts anxiety will be the #1 health issue, outranking obesity by 2020.

That’s right around the corner. If we don’t try to stop that now, we are going to be in major trouble.

Thankfully, there is more talk of wellness in the world more than ever.

Celebrities and Royals are talking about their mental wellness goals, which is helping demystify mental health.

The bottom line is: Happy mind = Happy body.

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Topics: trends, gardening, Garden Media

Exclusive Sneak Peek at 2018 Garden Trends Report

Posted by Courtney Kates on Sat, Apr 1, 2017 @ 10:17 AM

It might feel like 2017 just started, but here at Garden Media Group, we are working hard on our 2018 Garden Trends Report. Since we’re looking into the future, we have decided to give you an exclusive sneak peek at some of the biggest trends we’re predicting for next year.

Continue reading for a sneak peek at our 2018 trends.

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Topics: Public Relations Trends, trends, Garden Media Group, Garden Trends, Garden Media

Spring Cleaning For Your PR Business

Posted by Courtney Kates on Thu, Mar 30, 2017 @ 10:25 AM
At Garden Media Group, spring is our favorite time of the year. After a cold and dreary winter, we welcome warm spring days and sunny skies with open arms.

The season’s change provides a fresh start. After being stuck inside all winter, spring is a great time to open up your windows, let in some fresh air, and turn over a new leaf. The spring cleaning tradition stems from these feelings of newfound energy and clarity.

Spring cleaning is a common routine in many homes, both indoors and out. While organizing your house and prepping your yard for spring are both great habits to develop, spring cleaning should be done at work, too.

Continue reading to learn how your business could benefit from a little spring cleaning.

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Topics: lawn & garden public relations, Public Relations Trends, trends, Garden Media Group, Brainstorming

Make Your 2017 Resolutions Last

Posted by Olivia Ward on Wed, Jan 11, 2017 @ 9:32 AM

The holiday season may be behind us, but there is one more day of recognition just around the corner, National “Fall off the Wagon Day.”

The New Year is a time when motivation is at an all-time high, with promises of a lifestyle change. A year full of exercise and clean eating.

This “new year, new me” mantra might be enough to carry you through January, but once February 4th comes around, according to FourSquare, there are officially more “Check Ins” via social media at fast food restaurants than the gym.

Here is how some of consumers’ favorite green brands are taking strides to keep people involved and motivated well past February 4th.

Continue reading to learn more.

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Topics: audience, PR Strategy, Public Relations Trends, trends, Marketing to Millennials

Trending Thursday Throwback Trends: Classic Gardens

Posted by Samantha Arcieri on Thu, Dec 8, 2016 @ 9:36 AM

For this week’s trending Thursday post, we’re looking way back to a simpler time – at least when it came to the garden.

In 2004, we stated that busy was out and classic, simple gardens were in.

Americans were weary of trying to put together mixed containers that ended up looking overdone and tasteless.  They avoided pairing too many plants together the way they avoided “wearing plaids, stripes and big floral prints together.” 

The home gardener gravitated toward the mono-impact container idea. And with that trend came a simple outdoor concept.

Continue reading to learn more about Classic Gardens.

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Topics: garden marketing, Trending Thursday, trends, garden business, Garden Trends

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