GROW! Marketing and Public Relations Tips

Build Your Brand by Telling Stories

Posted by Courtney Kates on Wed, Nov 4, 2015 @ 12:28 PM

At the start of the World Series, PR Week asked the question: What World Series team has the better story to tell?

New York Mets fans cheered for the underdog team to win their first World Series title since 1986.

Kansas City Royals fans were excited about the chance of redemption after their loss in 2014. 

Most people have blind loyalty to a team, largely due to city pride. But it doesn’t hurt when the team has a great story to tell.

The start of each season brings about a hopeful new chapter, with the players as the characters and the anticipation of ending the story with the ultimate victory, a World Series title.

However, sports teams aren’t the only ones with a story. Brands can – and should – tell stories, too.

Read more to learn about how your brand can tell a story.

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Topics: branding, PR Strategy, Digital Branding, image building, Garden Media Group, Garden Media

Three Reasons Why Your Workspace Needs a Facelift

Posted by Samantha Arcieri on Thu, Oct 22, 2015 @ 10:36 AM

It is true, inspiration can come from anything, at any time. But successful people know their office space makes a big difference. I mean, heck, the average person spends more than 2,000 hours a year at their desk. Why not make it a comfortable space to send emails, make calls, hold meetings and surf the internet?

While it’s impossible to feel inspired 24/7 there’s one thing anyone can do to immediately to spark creativity: decorate the workspace. 

Continue reading for three reasons about the benefits of decorating your workspace.

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Topics: branding, trends, image building, Brainstorming, Internship

How Brands Can Stand Out Online

Posted by Nikole Gennari on Thu, Aug 6, 2015 @ 9:14 AM

Standing out on the internet is the only way to get your brand noticed.

As the online world evolves, it’s crucial for brands to distinguish themselves from one another. Wh

It won't happen overnight, but improving your brands authenticity, storytelling and aesthetic are a few ways brands can be more influential online.en a company can differentiate itself from the competition, it will become easier to influence consumers online.

Continue reading for more information about how brands can stand out online.  

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Topics: branding, Marketing to Millennials, image building, marketing, Social

Speaker Series:Tracey Brown Sees the Big Picture

Posted by Samantha Arcieri on Wed, May 20, 2015 @ 12:00 AM

For this week’s speaker series, we sat down with Tracey Brown, Garden Media’s office manager.

While her title is short, Tracey wears an endless list of hats when it comes to the office and making it run smoothly. From bookkeeper to resident office baker, there’s nothing she can’t do. It's why we call her our "BeeKeeper."

Continue reading to learn more information about Tracey and the role she plays at Garden Media. 

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Topics: PR Strategy, image building, Garden Media Group, garden industry public relations, Speaker Series

Speaker Series: Stacey Pierson Highlights Importance of Client Relationships

Posted by Lauren Grow on Wed, Apr 8, 2015 @ 8:00 AM

For our brand new Spring Speaker Series, we sat down with Garden Media Group’s most veteran employee, Stacey Pierson.

Stacey has been with the company for more than16 years and is a public relations pro when it comes to the lawn and garden industry. As an Account Supervisor, Stacey has helped launch products and build amazing brands for her clients.

Continue reading to learn more about Stacey and her experiences in the public relations and marketing industry. 

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Topics: Public relations, press releases, image building, Garden Media Group, Speaker Series

What Garden Brands can learn from New York Fashion Week

Posted by Samantha Arcieri on Thu, Feb 19, 2015 @ 9:00 AM

New York Fashion week ends today, which means the world’s most stylish influencers are packing their designer bags and looking to a new city for this season’s inspiration.

Trend spotters at Garden Media are feeling especially inspired and are gathering materials from the shows for our 2016 Garden Trends.    

Though one deals with fabric and the other deals with soil, the garden and fashion industry have a lot in common.

Continue reading for more information about what garden brands can learn from New York Fashion Week.

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Topics: audience, branding, press releases, image building, Garden Media Group

What Garden Brands Can Learn from BarkBox

Posted by Samantha Arcieri on Tue, Nov 25, 2014 @ 8:45 AM

It’s a good problem to have.

According to desk.com, BarkBoxthe monthly subscription service that delivers customized boxes of dog treats and toys to the doors of dog owners, increased its subscription customer base by 10x in the past year.

While a huge spike subscriptions or consumer traffic means success for any new business, customer service could hit a "ruff" patch when sales increase too quickly.

BarkBox’s success story demonstrates a valuable PR lesson. 

Continue reading for tips on how your garden brand can create the ultimate consumer experience.

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Topics: branding, image building, garden business, Garden Media Group, garden industry public relations

What the Garden Industry Can Learn from Coca-Cola

Posted by Samantha Arcieri on Wed, Oct 8, 2014 @ 9:03 AM

Coca-Cola just got personal – and it’s working.

The company has seen a boost in sales in the United States since June. This recent increase isn’t attributed to a new formula or logo design, but to the Share a Coke program, a marketing campaign that labeled bottles with popular millennial names and phrases.

If anything, the Share a Coke Campaign outlines a major PR industry theme - personalization is important.

This personalization and attention to detail is the key to developing better business relationships in the garden industry. The company who takes the time to get to know and interact with their clients, customers or fans will be more successful in the long run.

It’s easy to tell when a company is insincere; impersonalized pitches fall flat, poorly managed social media accounts have a profound negative impact on any brand and ignored complaints online lead to terrible reviews.  

                           

Read on to learn how to take the time to connect with and really understand target audiences.

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Topics: branding, Marketing to Millennials, image building, garden industry public relations

Ouch! Three Tips to Help Your Garden Brand Handle Negative Online Feedback

Posted by Merissa Blum on Thu, Oct 2, 2014 @ 9:22 AM

Whether your garden brand has received negative feedback online or not, it is important to be prepared and understand how to handle these situations before they happen. 

The reputation management agency, Igniyte, says that more than 52% of business owners thought their firm had suffered as a result of negative posts online.

Instead of letting negative feedback hurt your business and potentially turn customers away, learn how to handle the situation properly and build trust.

Continue reading to learn 3 tips on how your garden brand should handle negative online feedback.

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Topics: image building, garden business, internet media, Garden Media Group, social media

#Hashtag 101: The Basics of Using Hashtags in Your Garden Business

Posted by Dan Ream on Wed, Aug 20, 2014 @ 10:30 AM

Using and maximizing hashtags takes your garden business social media marketing game to the next level.

But what are hashtags, and how did they get so popular?

Though they weren't envisioned as a world changing innovation initially, they've revolutionized the way we interact.

First introduced 7 years ago on Twitter, the hashtag has made its home on nearly every social media platform and is now conquering other mediums, too - such as internet ads, marketing campaigns, television ads and even conversations.

Learn the hashtag basics, from what a hashtag is to how you can use it to boost your garden business.

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Topics: Twitter, branding, PR Strategy, image building, social media

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