There is no slowing down email, despite predictions that this medium will go the way of the fax machine and MySpace.

More users sign up for accounts every day - and even better, they’re signing up to receive newsletters and promotions from the garden brands they love.

Mobile usage continues to grow, and a whopping 72 percent of US online adults send or receive personal emails via smartphone at least weekly, according to research by Forrester.

Gardening brands need to embrace the mobile platform NOW to reach the largest possible audience.

Read below to learn how to optimize emails for mobile devices - and the major payoff it can bring to your garden business.

There’s been a lot of buzz about brands redefining terms, especially among brands marketed toward women.

There’s the Dove Campaign for Real Beauty, Under Armour’s “What’s Beautiful” competition to redefine the female athlete, Betty Crocker’s redefinition of “homemaker” and most recently, Always’ #LikeAGirl campaign.  

What's the secret to these marketing campaigns' success?

First, instead of avoiding challenges, these marketing campaigns confront them head on.

Then, the challenges are transformed into something new, interesting and undoubtedly buzz-worthy.

Read on for tips about how the gardening industry can redefine the classic image of the gardener. 

“What’s trending now" has always been a hot news topic.

Now, however, news segments are getting trends directly from social media sites.

Even the Today Show and Good Morning America, the two biggest morning news shows, both feature special segments on what’s trending, frequently driven by social content.

As audiences show they're continually interested in trend stories, it’s time for your garden businesses to help get the word out, too.

Discover how your gardening business can use social media trends to craft timely pitches and branded content below.  

Yes, Facebook has TONS of users, more than 1 billion users internationally, or 17% of the world population at large. Twitter and Instagram, the other two big social media platforms, are still lagging behind in users with about 200 million.

Even though Facebook was once the king of social media, there's a major shift happening in how people use the platform.

As of late, Facebook's dedicated users are few and far between. 

Discover why Facebook's users are fleeing, which affects the reach, number, and time your garden business should spend on this social outlet below.

With every trend, there's an anti-trend, also known as an antipode.

Especially in the realm of garden design and outdoor living decor, there's always a multitude of trending styles.

As such, while simple elegance's crisp lines and black/white flower combinations make a subtle statement, the trend's antipode "Frac'd Up" is breaking all the rules.

Frac'd Up garden design and decor rejects neat and tidy. Instead, this garden trend embraces geometric shapes, exemplified by fractions and dimensions with explosions of colors and textures.

Read on to see 3 ways your garden business can leverage the Frac'd Up garden trend to stay on the cutting edge in 2014.

Paperless billing practices, community recycling programs, and post-consumer paper products have saved countless trees.

That's something to get excited about!

We're not out of the proverbial woods yet, though. Over 4 million urban trees are lost each year, according to a study published in Urban Forestry & Urban Greening.

Revitalizing the tree canopy is important since trees provide a TON of benefits. Green consumers are in-tune to this, which makes planting trees a hot 2014 gardening trend.

Your gardening business can (and should) be the perfect place for garden customers to get started.

Keep reading to learn 3 ways you can capitalize on this scorching hot garden trend in 2014!

As the buy local, live local movement continues to thrive, this trend is still growing in 2014 with cultur-vating.

Gardeners are taking local to the next level this season.

Instead of simply buying local, they're growing local plants and flavors - and blending it with their international heritage.

Gardeners crave this duality of culture and plants for spring and summer 2014.

Discover how your garden business can use the cultur-vating garden trend to give your customers what they want this season.

In 2014, simple is in - in a big way. From website design to garden design, people are tired of clutter!

This spring, gardening consumers are looking for easy to navigate spaces (both in the garden and in your gardening store) full of simple lines and muted colors.

As consumers become increasingly interested in the simple elegance garden trend, your business needs to do the same.

Learn how to use this garden trend to boost business by attracting new customers to your gardening business and keeping loyal customers as happy as can be.

The localized food and healthy eating trend continues to grow and people are no longer limiting themselves to basic tomatoes and peppers in their yard.

Instead, home gardeners want to take their edibles to the next level — think quinoa, unique berries, kale and dandelions. In fact, food plant and seed sales have surpassed ornamental plant sales.

Superfoods are a growing trend (literally!), and your gardening customers are craving these healthy, disease-fighting fruits and veggies this year.

Learn how superfoods are impacting your garden business this season — and three tips on marketing the garden trend to boost your bottom line, too.

In the gardening world, it will soon be out with the old and in with the new.

The way we learn, talk and execute gardening is all going to change in the next few years. Wondering what's driving this shift in how we learn about gardening?

Some 24% of the current population are millenials. Yes, we're talking about the tech-savvy, impatient, coddled, creative 18-36 year olds.

Below is a snap-shot of who the millenials are, why they're driving the finger-tip gardening trend, and a few tips on how your garden business can make this trend work for you.